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AdTech Market by Deployment Mode (Cloud, On Premise), Advertising Channel (Digital, Out Of Home, Print), Component, Organization Size, Solution Type, Industry Vertical - Global Forecast 2025-2030- Product Image
AdTech Market by Deployment Mode (Cloud, On Premise), Advertising Channel (Digital, Out Of Home, Print), Component, Organization Size, Solution Type, Industry Vertical - Global Forecast 2025-2030- Product Image
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AdTech Market by Deployment Mode (Cloud, On Premise), Advertising Channel (Digital, Out Of Home, Print), Component, Organization Size, Solution Type, Industry Vertical - Global Forecast 2025-2030

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    Report

  • 186 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 5924832
UP TO OFF until Jan 01st 2026
1h Free Analyst Time
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The AdTech market is entering a phase of unparalleled transformation, shaped by rapid technological advances and increasingly complex regulatory requirements. As organizations across sectors prioritize data-driven marketing, understanding the evolving dynamics of advertising technology is now crucial for leaders focused on long-term competitiveness.

Market Snapshot: Advertising Technology Growth and Outlook

The AdTech market grew from USD 635.35 billion in 2024 to USD 721.43 billion in 2025. It is expected to continue expanding at a CAGR of 13.05%, reaching USD 1.32 trillion by 2030. Growth is driven by the convergence of real-time bidding, advanced analytics, and increasingly personalized campaign strategies, while the imperative for privacy compliance reshapes partnerships across advertisers, publishers, and technology vendors.

Scope & Segmentation of the AdTech Market

This report delivers comprehensive coverage of the digital advertising technology sector, spanning operational models, channels, technical components, organizational size, solution types, industry verticals, and global regions. Key areas include:

  • Deployment Mode: Cloud, On Premise
  • Advertising Channel: Digital (Display, Mobile, Search, Social, Video), Out Of Home, Print, Radio, Television
  • Component: Services (Managed, Professional, Support), Solutions (Analytics, Content, Platform)
  • Organization Size: Large Enterprise, Small and Medium Enterprise
  • Solution Type: Ad Exchange (Private Auction, Real Time Bidding), Ad Network (Performance, Premium), Data Management Platform (First Party, Second Party, Third Party Data), Demand Side Platform (Agency Trading Desk, Self Serve), Supply Side Platform (Hybrid, Open, Private Exchange)
  • Industry Vertical: BFSI, Healthcare, IT and Telecom, Media and Entertainment, Retail, Travel and Hospitality
  • Region: Americas (United States—including California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio—Canada, Mexico, Brazil, Argentina), Europe, Middle East & Africa (including United Kingdom, Germany, France, Russia, Italy, Spain, United Arab Emirates, Saudi Arabia, South Africa, Denmark, Netherlands, Qatar, Finland, Sweden, Nigeria, Egypt, Turkey, Israel, Norway, Poland, Switzerland), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Philippines, Malaysia, Singapore, Vietnam, Taiwan)
  • Companies Covered: Alphabet Inc., Amazon.com, Inc., The Trade Desk, Inc., Adobe Inc., Microsoft Corporation, Magnite, Inc., Criteo S.A., PubMatic Inc., MediaMath, Inc., Index Exchange Inc.

Key Takeaways for Senior Decision-Makers

  • The market is shaped by the fusion of real-time analytics and next-generation targeting, requiring organizations to redefine performance benchmarks and campaign measurement frameworks.
  • Emerging privacy regulations necessitate the rapid integration of compliance-friendly solutions and are transforming data management strategies across regions and industries.
  • Adoption of new technologies, such as AI-driven self-serve platforms and predictive audience segmentation, is enabling agile, hyper-personalized content delivery at scale.
  • Vendor consolidation and strategic alliances are restructuring the competitive landscape, emphasizing the need for interoperable, end-to-end AdTech solutions.
  • Stakeholders must pursue omnichannel orchestration and leverage both digital and traditional channels to ensure campaign effectiveness in diverse regulatory and cultural environments.

Tariff Impact: Navigating New Cost and Supply Chain Pressures

Proposed United States tariffs for 2025 create additional complexity within the global AdTech supply chain. Import duties on critical hardware components could escalate operating costs, prompting both technology providers and advertisers to rethink sourcing, budget allocations, and supply chain strategies. These shifts are expected to encourage regional partnerships and localized manufacturing, as well as greater focus on efficiency-enhancing features to mitigate cost pressures throughout the digital advertising ecosystem.

Methodology & Data Sources

This report is built on a rigorous, multi-stage research methodology. Extensive secondary research includes industry publications, financial reports, and regulatory filings, complemented by structured interviews with executives in technology, agencies, and marketing. Quantitative findings are triangulated through proprietary databases and independent aggregators, while qualitative trends are synthesized from thematic analysis, expert workshops, and scenario planning exercises.

Why This Report Matters

  • Provides actionable insights to guide technology investment, partnership decisions, and regulatory risk management in digital advertising.
  • Enables benchmarking with leading vendors and innovators, supporting strategic procurement and deployment planning for complex AdTech portfolios.

Conclusion

The evolving AdTech market demands leadership that can synthesize emerging technologies, navigate changing regulations, and execute agile, data-driven strategies for sustainable growth. This report equips decision-makers with the clarity and foresight needed to compete and innovate in a dynamic digital landscape.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. AI-driven creative optimization across channels using generative models
5.2. Cookieless targeting strategies leveraging first-party data and identity graphs
5.3. Contextual advertising powered by semantic analysis and natural language processing
5.4. Privacy-first measurement frameworks combining aggregated data and differential privacy
5.5. Convergence of programmatic TV and OTT ad buying with advanced audience segmentation
5.6. Cross-device unified customer profiles built on hashed identifiers and clean rooms
5.7. Blockchain implementations to enhance transparency and prevent ad fraud at scale
5.8. Dynamic creative optimization using real-time performance data and AI personalization
5.9. Real-time bidding ecosystems evolving towards server-to-server header bidding architectures
5.10. Immersive advertising experiences in augmented and virtual reality environments
5.11. Predictive analytics models forecasting customer churn and campaign ROI in real time
5.12. Sustainability-focused programmatic campaigns with carbon-neutral ad delivery bidding
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. AdTech Market, by Deployment Mode
8.1. Introduction
8.2. Cloud
8.3. On Premise
9. AdTech Market, by Advertising Channel
9.1. Introduction
9.2. Digital
9.2.1. Display
9.2.2. Mobile
9.2.3. Search
9.2.4. Social
9.2.5. Video
9.3. Out Of Home
9.4. Print
9.5. Radio
9.6. Television
10. AdTech Market, by Component
10.1. Introduction
10.2. Services
10.2.1. Managed Services
10.2.2. Professional Services
10.2.3. Support Services
10.3. Solutions
10.3.1. Analytics Solutions
10.3.2. Content Solutions
10.3.3. Platform Solutions
11. AdTech Market, by Organization Size
11.1. Introduction
11.2. Large Enterprise
11.3. Small And Medium Enterprise
12. AdTech Market, by Solution Type
12.1. Introduction
12.2. Ad Exchange
12.2.1. Private Auction
12.2.2. Real Time Bidding
12.3. Ad Network
12.3.1. Performance Network
12.3.2. Premium Network
12.4. Data Management Platform
12.4.1. First Party Data
12.4.2. Second Party Data
12.4.3. Third Party Data
12.5. Demand Side Platform
12.5.1. Agency Trading Desk
12.5.2. Self Serve Platform
12.6. Supply Side Platform
12.6.1. Hybrid Exchange
12.6.2. Open Exchange
12.6.3. Private Exchange
13. AdTech Market, by Industry Vertical
13.1. Introduction
13.2. BFSI
13.3. Healthcare
13.4. IT And Telecom
13.5. Media And Entertainment
13.6. Retail
13.7. Travel And Hospitality
14. Americas AdTech Market
14.1. Introduction
14.2. United States
14.3. Canada
14.4. Mexico
14.5. Brazil
14.6. Argentina
15. Europe, Middle East & Africa AdTech Market
15.1. Introduction
15.2. United Kingdom
15.3. Germany
15.4. France
15.5. Russia
15.6. Italy
15.7. Spain
15.8. United Arab Emirates
15.9. Saudi Arabia
15.10. South Africa
15.11. Denmark
15.12. Netherlands
15.13. Qatar
15.14. Finland
15.15. Sweden
15.16. Nigeria
15.17. Egypt
15.18. Turkey
15.19. Israel
15.20. Norway
15.21. Poland
15.22. Switzerland
16. Asia-Pacific AdTech Market
16.1. Introduction
16.2. China
16.3. India
16.4. Japan
16.5. Australia
16.6. South Korea
16.7. Indonesia
16.8. Thailand
16.9. Philippines
16.10. Malaysia
16.11. Singapore
16.12. Vietnam
16.13. Taiwan
17. Competitive Landscape
17.1. Market Share Analysis, 2024
17.2. FPNV Positioning Matrix, 2024
17.3. Competitive Analysis
17.3.1. Alphabet Inc.
17.3.2. Amazon.com, Inc.
17.3.3. The Trade Desk, Inc.
17.3.4. Adobe Inc.
17.3.5. Microsoft Corporation
17.3.6. Magnite, Inc.
17.3.7. Criteo S.A.
17.3.8. PubMatic Inc.
17.3.9. MediaMath, Inc.
17.3.10. Index Exchange Inc.
18. ResearchAI
19. ResearchStatistics
20. ResearchContacts
21. ResearchArticles
22. Appendix
List of Figures
FIGURE 1. ADTECH MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL ADTECH MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2030 (%)
FIGURE 6. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2024 VS 2030 (%)
FIGURE 8. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2024 VS 2030 (%)
FIGURE 10. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2030 (%)
FIGURE 12. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2024 VS 2030 (%)
FIGURE 14. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2030 (%)
FIGURE 16. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 20. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 23. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 24. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 25. ADTECH MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 26. ADTECH MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 27. ADTECH MARKET: RESEARCHAI
FIGURE 28. ADTECH MARKET: RESEARCHSTATISTICS
FIGURE 29. ADTECH MARKET: RESEARCHCONTACTS
FIGURE 30. ADTECH MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. ADTECH MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL ADTECH MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL ADTECH MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL ADTECH MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL ADTECH MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL ADTECH MARKET SIZE, BY ON PREMISE, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL ADTECH MARKET SIZE, BY DISPLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY REGION, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL ADTECH MARKET SIZE, BY MOBILE, BY REGION, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL ADTECH MARKET SIZE, BY SEARCH, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL ADTECH MARKET SIZE, BY SOCIAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY REGION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL ADTECH MARKET SIZE, BY VIDEO, BY REGION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL ADTECH MARKET SIZE, BY OUT OF HOME, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY REGION, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL ADTECH MARKET SIZE, BY PRINT, BY REGION, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY REGION, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL ADTECH MARKET SIZE, BY RADIO, BY REGION, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY REGION, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL ADTECH MARKET SIZE, BY TELEVISION, BY REGION, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL ADTECH MARKET SIZE, BY SUPPORT SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL ADTECH MARKET SIZE, BY ANALYTICS SOLUTIONS, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL ADTECH MARKET SIZE, BY CONTENT SOLUTIONS, BY REGION, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL ADTECH MARKET SIZE, BY PLATFORM SOLUTIONS, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL ADTECH MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY REGION, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL ADTECH MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISE, BY REGION, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY REGION, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL ADTECH MARKET SIZE, BY PRIVATE AUCTION, BY REGION, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL ADTECH MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY REGION, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, BY REGION, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY REGION, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL ADTECH MARKET SIZE, BY PERFORMANCE NETWORK, BY REGION, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL ADTECH MARKET SIZE, BY PREMIUM NETWORK, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY REGION, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL ADTECH MARKET SIZE, BY FIRST PARTY DATA, BY REGION, 2025-2030 (USD MILLION)
TABLE 89. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY REGION, 2018-2024 (USD MILLION)
TABLE 90. GLOBAL ADTECH MARKET SIZE, BY SECOND PARTY DATA, BY REGION, 2025-2030 (USD MILLION)
TABLE 91. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY REGION, 2018-2024 (USD MILLION)
TABLE 92. GLOBAL ADTECH MARKET SIZE, BY THIRD PARTY DATA, BY REGION, 2025-2030 (USD MILLION)
TABLE 93. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 94. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 95. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 96. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 97. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY REGION, 2018-2024 (USD MILLION)
TABLE 98. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESK, BY REGION, 2025-2030 (USD MILLION)
TABLE 99. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 100. GLOBAL ADTECH MARKET SIZE, BY SELF SERVE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 101. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 102. GLOBAL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 103. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY REGION, 2018-2024 (USD MILLION)
TABLE 104. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, BY REGION, 2025-2030 (USD MILLION)
TABLE 105. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 106. GLOBAL ADTECH MARKET SIZE, BY HYBRID EXCHANGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 107. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 108. GLOBAL ADTECH MARKET SIZE, BY OPEN EXCHANGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 109. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY REGION, 2018-2024 (USD MILLION)
TABLE 110. GLOBAL ADTECH MARKET SIZE, BY PRIVATE EXCHANGE, BY REGION, 2025-2030 (USD MILLION)
TABLE 111. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 112. GLOBAL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 113. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 114. GLOBAL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 115. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY REGION, 2018-2024 (USD MILLION)
TABLE 116. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY REGION, 2025-2030 (USD MILLION)
TABLE 117. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 118. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 119. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY REGION, 2018-2024 (USD MILLION)
TABLE 120. GLOBAL ADTECH MARKET SIZE, BY IT AND TELECOM, BY REGION, 2025-2030 (USD MILLION)
TABLE 121. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 122. GLOBAL ADTECH MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 123. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
TABLE 124. GLOBAL ADTECH MARKET SIZE, BY RETAIL, BY REGION, 2025-2030 (USD MILLION)
TABLE 125. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY REGION, 2018-2024 (USD MILLION)
TABLE 126. GLOBAL ADTECH MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY REGION, 2025-2030 (USD MILLION)
TABLE 127. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 128. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 129. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 130. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 131. AMERICAS ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 132. AMERICAS ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 133. AMERICAS ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 134. AMERICAS ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 135. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 136. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 137. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 138. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 139. AMERICAS ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 140. AMERICAS ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 141. AMERICAS ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 142. AMERICAS ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 143. AMERICAS ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 144. AMERICAS ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 145. AMERICAS ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 146. AMERICAS ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 147. AMERICAS ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 148. AMERICAS ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 149. AMERICAS ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 150. AMERICAS ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 151. AMERICAS ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 152. AMERICAS ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 153. AMERICAS ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 154. AMERICAS ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 155. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 156. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 157. UNITED STATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 158. UNITED STATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 159. UNITED STATES ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 160. UNITED STATES ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 161. UNITED STATES ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 162. UNITED STATES ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 163. UNITED STATES ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 164. UNITED STATES ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 165. UNITED STATES ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 166. UNITED STATES ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 167. UNITED STATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 168. UNITED STATES ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 169. UNITED STATES ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 170. UNITED STATES ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 171. UNITED STATES ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 172. UNITED STATES ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 173. UNITED STATES ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 174. UNITED STATES ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 175. UNITED STATES ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 176. UNITED STATES ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 177. UNITED STATES ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 178. UNITED STATES ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 179. UNITED STATES ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 180. UNITED STATES ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 181. UNITED STATES ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 182. UNITED STATES ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 183. UNITED STATES ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 184. UNITED STATES ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 185. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 186. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 187. CANADA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 188. CANADA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 189. CANADA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 190. CANADA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 191. CANADA ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 192. CANADA ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 193. CANADA ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 194. CANADA ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 195. CANADA ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 196. CANADA ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 197. CANADA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 198. CANADA ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 199. CANADA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 200. CANADA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 201. CANADA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 202. CANADA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 203. CANADA ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 204. CANADA ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 205. CANADA ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 206. CANADA ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 207. CANADA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 208. CANADA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 209. CANADA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 210. CANADA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 211. CANADA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 212. CANADA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 213. CANADA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 214. CANADA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 215. MEXICO ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 216. MEXICO ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 217. MEXICO ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 218. MEXICO ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 219. MEXICO ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 220. MEXICO ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 221. MEXICO ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 222. MEXICO ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 223. MEXICO ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 224. MEXICO ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 225. MEXICO ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 226. MEXICO ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 227. MEXICO ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 228. MEXICO ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 229. MEXICO ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 230. MEXICO ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 231. MEXICO ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 232. MEXICO ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 233. MEXICO ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 234. MEXICO ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 235. MEXICO ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 236. MEXICO ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 237. MEXICO ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 238. MEXICO ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 239. MEXICO ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 240. MEXICO ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 241. MEXICO ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 242. MEXICO ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 243. BRAZIL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 244. BRAZIL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 245. BRAZIL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 246. BRAZIL ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 247. BRAZIL ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 248. BRAZIL ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 249. BRAZIL ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 250. BRAZIL ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 251. BRAZIL ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 252. BRAZIL ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 253. BRAZIL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 254. BRAZIL ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 255. BRAZIL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 256. BRAZIL ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 257. BRAZIL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 258. BRAZIL ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 259. BRAZIL ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 260. BRAZIL ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 261. BRAZIL ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 262. BRAZIL ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 263. BRAZIL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 264. BRAZIL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 265. BRAZIL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 266. BRAZIL ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 267. BRAZIL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 268. BRAZIL ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 269. BRAZIL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 270. BRAZIL ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 271. ARGENTINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 272. ARGENTINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 273. ARGENTINA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 274. ARGENTINA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 275. ARGENTINA ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 276. ARGENTINA ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 277. ARGENTINA ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 278. ARGENTINA ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 279. ARGENTINA ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 280. ARGENTINA ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 281. ARGENTINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 282. ARGENTINA ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 283. ARGENTINA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 284. ARGENTINA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 285. ARGENTINA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 286. ARGENTINA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 287. ARGENTINA ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 288. ARGENTINA ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 289. ARGENTINA ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 290. ARGENTINA ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 291. ARGENTINA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 292. ARGENTINA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 293. ARGENTINA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 294. ARGENTINA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 295. ARGENTINA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 296. ARGENTINA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 297. ARGENTINA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 298. ARGENTINA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 299. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 300. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 301. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 302. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 303. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 304. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 305. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 306. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 307. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 308. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 309. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 310. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 311. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 312. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 313. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 314. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 315. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 316. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 317. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 318. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 319. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 320. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 321. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 322. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 323. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 324. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 325. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 326. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 327. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 328. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 329. UNITED KINGDOM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 330. UNITED KINGDOM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 331. UNITED KINGDOM ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 332. UNITED KINGDOM ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 333. UNITED KINGDOM ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 334. UNITED KINGDOM ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 335. UNITED KINGDOM ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 336. UNITED KINGDOM ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 337. UNITED KINGDOM ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 338. UNITED KINGDOM ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 339. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 340. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 341. UNITED KINGDOM ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 342. UNITED KINGDOM ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 343. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 344. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 345. UNITED KINGDOM ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 346. UNITED KINGDOM ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 347. UNITED KINGDOM ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 348. UNITED KINGDOM ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 349. UNITED KINGDOM ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 350. UNITED KINGDOM ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 351. UNITED KINGDOM ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 352. UNITED KINGDOM ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 353. UNITED KINGDOM ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 354. UNITED KINGDOM ADTECH MARKET SIZE, BY SUPPLY SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 355. UNITED KINGDOM ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
TABLE 356. UNITED KINGDOM ADTECH MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2030 (USD MILLION)
TABLE 357. GERMANY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 358. GERMANY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 359. GERMANY ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2018-2024 (USD MILLION)
TABLE 360. GERMANY ADTECH MARKET SIZE, BY ADVERTISING CHANNEL, 2025-2030 (USD MILLION)
TABLE 361. GERMANY ADTECH MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
TABLE 362. GERMANY ADTECH MARKET SIZE, BY DIGITAL, 2025-2030 (USD MILLION)
TABLE 363. GERMANY ADTECH MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 364. GERMANY ADTECH MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 365. GERMANY ADTECH MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 366. GERMANY ADTECH MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 367. GERMANY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2024 (USD MILLION)
TABLE 368. GERMANY ADTECH MARKET SIZE, BY SOLUTIONS, 2025-2030 (USD MILLION)
TABLE 369. GERMANY ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 370. GERMANY ADTECH MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 371. GERMANY ADTECH MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 372. GERMANY ADTECH MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 373. GERMANY ADTECH MARKET SIZE, BY AD EXCHANGE, 2018-2024 (USD MILLION)
TABLE 374. GERMANY ADTECH MARKET SIZE, BY AD EXCHANGE, 2025-2030 (USD MILLION)
TABLE 375. GERMANY ADTECH MARKET SIZE, BY AD NETWORK, 2018-2024 (USD MILLION)
TABLE 376. GERMANY ADTECH MARKET SIZE, BY AD NETWORK, 2025-2030 (USD MILLION)
TABLE 377. GERMANY ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2018-2024 (USD MILLION)
TABLE 378. GERMANY ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM, 2025-2030 (USD MILLION)
TABLE 379. GERMANY ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2018-2024 (USD MILLION)
TABLE 380. GERMANY ADTECH MARKET SIZE, BY DEMAND SIDE PLATFORM, 2025-2030 (USD MILLION)
TABLE 3

Samples

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Companies Mentioned

The major companies profiled in this AdTech market report include:
  • Alphabet Inc.
  • Amazon.com, Inc.
  • The Trade Desk, Inc.
  • Adobe Inc.
  • Microsoft Corporation
  • Magnite, Inc.
  • Criteo S.A.
  • PubMatic Inc.
  • MediaMath, Inc.
  • Index Exchange Inc.

Table Information

Report AttributeDetails
No. of Pages186
PublishedAugust 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 721.43 Billion
Forecasted Market Value ( USD ) by 2030 $ 1320 Billion
Compound Annual Growth Rate13.0%
Regions CoveredGlobal
No. of Companies Mentioned11

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About the Advertising Technology Market

The Advertising Technology market is a subset of the Advertising and Marketing industry. It is composed of companies that provide software and services to help marketers and advertisers manage their campaigns. This includes tools for targeting, tracking, and optimizing digital advertising, as well as analytics and reporting. AdTech also includes platforms for programmatic buying and selling of digital media, as well as tools for creating and managing creative assets. AdTech is an ever-evolving field, with new technologies and services being developed to meet the needs of marketers and advertisers. It is an important part of the Advertising and Marketing industry, as it helps to ensure that campaigns are effective and efficient. Some of the companies in the AdTech market include Google, Adobe, Oracle, Salesforce, AppNexus, The Trade Desk, and MediaMath. Show Less Read more

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