Middle East & Africa Baking Ingredients Market Outlook, 2028

The Middle East and Africa region has witnessed remarkable growth in the baking ingredient industry in recent years. This expansion can be attributed to various factors, such as evolving consumer preferences, increasing urbanisation, and the influence of global baking trends. The baking ingredients sector in this region has become a thriving market, catering to a diverse range of consumers and culinary traditions. The Middle East and Africa have experienced significant population growth, coupled with rising disposable incomes. As a result, consumer demand for baked goods and baking ingredients has surged. Bread, pastries, and cakes continue to be staple items in the region, leading to a sustained need for baking ingredients. It’s renowned for its rich culinary heritage and traditional recipes. Baking is deeply rooted in the region's culture, with a wide variety of traditional breads, pastries, and sweets. This cultural significance has fueled the demand for specific baking ingredients unique to these recipes, ensuring their preservation and popularity. The influence of Western culinary trends has had a significant impact on the baking industry in the Middle East and Africa. As globalisation continues, consumers are becoming more exposed to international cuisines and baking styles. This has led to a growing interest in Western-style baked goods, driving the demand for corresponding baking ingredients. The rise of artisanal baking in the Middle East and Africa has created new opportunities for the baking ingredient industry. Consumers are increasingly seeking out high-quality, handcrafted baked goods made with premium ingredients. Artisanal bakers are demanding specialised baking ingredients to create unique flavour profiles and textures, promoting the growth of the industry.

According to the research report Middle East and Africa Baking Ingredients Market Outlook, 2028, the Middle East and Africa Baking Ingredients market is anticipated to reach a USD 1.91 Billion market size by the end of the forecast period. The region's growing population, coupled with increasing disposable incomes, has resulted in a higher demand for baked goods. This drives the need for baking ingredients to cater to the expanding consumer base. Baking is deeply rooted in the cultural heritage of the Middle East and Africa. Traditional recipes for breads, pastries, and sweets have been passed down through generations. The cultural significance of these recipes drives the demand for specific baking ingredients used in traditional baking. Furthermore, the influence of Western culinary trends has had a significant impact on the baking industry in the Middle East and Africa. Consumers are increasingly exposed to and interested in Western-style baked goods. This drives the demand for corresponding baking ingredients used in Western recipes. Based on the product types segment, which includes baking powder and mixes, Leavening agents, Oils, fats, and shortenings, Emulsifiers, Enzymes, Starch, Fibre, Preservatives, Colours and flavours, sweeteners, and Others, in the Middle East and Africa, baking powder is a crucial ingredient in many traditional baked goods in the MEA region. Breads, cakes, and pastries are staple items in the local cuisine, and baking powder is essential for achieving the desired texture and rise in these recipes. The cultural preference for these baked goods drives the demand for baking powder. Furthermore, Baking powder offers convenience and time-saving benefits in baking. It is a leavening agent that helps dough or batter rise, eliminating the need for time-consuming processes like yeast fermentation. This convenience aligns with the busy lifestyles of consumers in the MEA region, where quick and efficient baking methods are favoured. As well as the Baking powder is a versatile ingredient that can be used in various types of baked goods. From fluffy cakes to soft breads and tender pastries, baking powder contributes to the desired texture and volume. This versatility makes it a popular choice for both home bakers and commercial baking operations in the MEA region.

Price sensitivity is a key restraint in the Middle East and Africa baking ingredient market. With a large segment of the population having limited purchasing power, affordability becomes a significant factor in the consumption of baking ingredients. Manufacturers and suppliers need to consider competitive pricing strategies to appeal to a broader consumer base. As well, the region's geographical vastness and diverse terrain pose supply chain challenges for baking ingredient manufacturers and suppliers. Ensuring timely and efficient distribution of ingredients to different markets across the Middle East and Africa can be a logistical challenge that needs to be addressed. Traditional bakeries and homemade baked goods are an integral part of Middle Eastern and African culinary cultures. Consumers often have a strong preference for locally made traditional baked goods, which can pose a challenge for commercially produced baking ingredients. Manufacturers need to differentiate their products and showcase their value proposition to compete effectively in this market. The region's increasing population, coupled with rising disposable incomes, presents a significant opportunity for the baking ingredient market. As more people have the means to indulge in baked goods, the demand for baking ingredients is expected to rise. Furthermore, Urbanisation in the Middle East and Africa has led to changing consumer lifestyles and preferences. The convenience of pre-packaged baking mixes, ready-to-use ingredients, and innovative baking solutions presents opportunities for manufacturers to cater to the needs of busy urban consumers. The bakery and confectionery industries in the Middle East and Africa are witnessing significant growth. The expansion of commercial bakeries, patisseries, and cafes creates opportunities for baking ingredient suppliers to meet the increasing demand from these establishments.

Based on the application types, which include bread, cookies and biscuits, rolls and pie, cakes and pastries, and others (Waffles, brownies, Crackers, tarts, Croissants, Pancakes, Donuts, etc.), among all the breads, bread plays a crucial role. The Middle East and Africa have experienced significant population growth over the years. A larger population translates to an increased demand for essential food items like bread. This growth in population contributes to the expanding segment of bread in the baking ingredient market. The growth of the bakery industry and the foodservice sector in the Middle East and Africa has contributed to the rising demand for bread. Commercial bakeries, cafes, restaurants, and hotels require a steady supply of bread to meet consumer demands. This creates opportunities for baking ingredient suppliers to cater to the needs of these establishments. Based on the form types, which include dry and liquid forms, in the Middle East and Africa, the dry form segment covers the highest market share.

Based on the report, the Middle East and Africa cover the three countries of the UAE, Saudi Arabia, and South Africa. Among all the markets, Saudi Arabia holds the largest market share. Baked goods, particularly bread and pastries, hold cultural significance in Saudi Arabian cuisine. Traditional bread varieties like khobz and samoon, as well as pastries like kunafa and baklava, are an integral part of Saudi Arabia's culinary heritage. The cultural significance of these items drives the demand for baking ingredients used in their production. Furthermore, The Saudi Arabian government has undertaken initiatives to promote the food industry, including the bakery sector. These initiatives include supporting small and medium-sized enterprises (SMEs), providing access to financing, and facilitating the import of quality baking ingredients. Such support from the government contributes to the growth and leadership of the baking ingredient market in Saudi Arabia. The bakery industry in Saudi Arabia has experienced significant growth, driven by factors like increasing tourism, urbanisation, and the popularity of cafes and pastry shops. The expansion of the bakery industry has led to a surge in the demand for baking ingredients, making Saudi Arabia a leading market in the region.

Companies covered in this reports:

The Archer-Daniels-Midland Company, Royal DSM N.V., Caldic B.V., Kerry Group plc, BASF SE, Lallemand Inc., Dohler Group SE, Corbion N.V., Associated British Foods plc, Ingredion Incorporated, Cargill, Incorporated, General Mills Inc, Novozymes A/S, AAK, Bunge Limited, Tate & Lyle PLC, Puratos Group and Lesaffre.

Considered in this report

• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East and Africa Baking Ingredients market with its value and forecast along with its segments
• Region-wise Baking Ingredients market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• UAE
• Saudi Arabia
• South Africa

Products types:

• Baking powder and mixes
• Leavening agents
• Oils, fats, and shortenings
• Emulsifiers
• Enzymes
• Starch
• Fiber
• Preservatives
• Colors & flavors
• Sweeteners
• Others (Nuts and Seeds, Fruit and Vegetable Purees, Citrus Zest, Gelatine, Baking Enhancers, Specialty Flours, Decorative Ingredients, etc.)

By Application:

• Bread
• Cookies & Biscuits
• Rolls & Pies
• Cakes & Pastries
• Others (Waffles, Brownie, Crackers, Tart, Croissants, Pancakes, Donuts, etc.)

By Form:

• Dry
• Liquid

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and

listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.