Middle East & Africa Mobile Accessories Market Outlook, 2029

The Middle East and Africa mobile phone accessories industry is expected to expand significantly in the upcoming years. As mobile phones play such a significant and critical role in modern life, the growing popularity of smartphones, which provide effective connectivity to the digital world, is driving the mobile phone accessories market. The increase in demand for wireless accessories also drives market expansion. The surge in demand is attributed to a shift in customer preferences toward listening to music on portable devices such as smartphones and tablets. The demand for mobile phone accessories has increased as disposable income has increased and social networking sites have become more popular in metropolitan areas.

There has also been a rise in internet penetration, which boosts the online retailing platform. The Middle East & Africa region has a diverse set of countries, each with its own socioeconomic landscape and consumer preferences. From the busy urban hubs of Dubai and Riyadh to the vibrant streets of Nairobi and Johannesburg, the Middle East & Africa region offers a diverse range of markets with various levels of smartphone adoption and consumer sophistication. This diversity creates a dynamic marketplace in which innovation, adaptability, and localization are critical to success. One of the key drivers of the Middle East & Africa mobile phone accessories industry is the fast spread of smartphones. As smartphones become more affordable and accessible, particularly in emerging countries in Africa and the Middle East, the demand for accessories such as cases, chargers, screen protectors, and power banks has increased dramatically. Smartphones have become an integral part of everyday life for millions of people in the region, driving the need for accessories that enhance functionality, protection, and personalization.

According to the research report 'Middle East & Africa Mobile Phone Accessories Market Outlook, 2029,' the Middle East & Africa Mobile Phone Accessories market is predicted to reach market size of more than USD 35 Billion by 2029. In recent years, the Middle East & Africa region has seen considerable technology improvements and infrastructure development, notably in major cities and economic hubs. Countries such as the United Arab Emirates, Saudi Arabia, and South Africa have emerged as regional leaders in technology adoption and digital innovation, creating a favorable environment for the mobile phone accessories industry to grow.

High smartphone penetration rates, combined with strong internet connectivity and e-commerce infrastructure, have spurred the expansion of online retail channels, extending the reach of mobile phone accessories to consumers throughout the region. Furthermore, the Middle East & Africa area is witnessing a cultural change toward digital lives and interconnected experiences. Social media platforms, online gaming, streaming services, and e-commerce have become integral parts of daily life for many people in the region, driving demand for accessories such as Bluetooth headphones, gaming peripherals, and wireless chargers.

As consumers seek to stay connected, entertained, and productive on the go, the market for innovative and high-quality mobile phone accessories continues to grow. Urbanization rates are skyrocketing throughout the Middle East & Africa region, resulting in increased demand for smartphones and accessories among urban residents. Improved internet infrastructure and connectivity are also fueling the need for mobile accessories, particularly in emerging regions. Technological innovation and localization initiatives are propelling the creation of specific accessories tailored to the demands and tastes of Middle East & Africa customers. Features such as rapid charging, language localization, and culturally relevant designs are becoming increasingly popular in the market. The Middle East & Africa region has a large and youthful population, with a sizable proportion belonging to the millennial and Gen Z populations. This technologically sophisticated consumer base is driving demand for fashionable, inventive, and feature-rich mobile phone accessories.

Major Drivers

E-commerce expansion and digital transformation: The Middle East & Africa mobile phone accessories market is experiencing substantial growth as e-commerce platforms expand and digital transformation initiatives are implemented. As consumers increasingly choose online purchasing due to ease, choice, and competitive pricing, e-commerce platforms have emerged as important outlets for acquiring mobile phone accessories. The widespread availability of smartphones and internet connectivity has made it easier for consumers throughout the region to browse, compare, and buy accessories online, resulting in an increase in online retail sales. Furthermore, digital payment options and enhanced transportation infrastructure are accelerating the expansion of cross-border e-commerce, giving customers access to a broader selection of products from multinational businesses.

Emerging markets and rising middle class: Emerging economies in the Middle East and Africa, notably in Sub-Saharan Africa, are witnessing strong economic expansion and increased disposable incomes, which is driving smartphone and accessory adoption. As the middle class grows and consumer spending power rises, there is a greater demand for premium and aspirational products, such as mobile phone accessories. Consumers in growing nations are willing to invest in accessories with quality, durability, and brand prestige, indicating chances for producers and merchants to gain market share. Furthermore, the spread of smartphones into previously underserved rural areas is creating new markets for mobile phone accessories, providing opportunities for growth and expansion in the region.

Major Challenges

Counterfeit products and intellectual property rights: The spread of counterfeit and low-quality mobile phone accessories poses a substantial challenge to legitimate enterprises operating in the MEA market. Counterfeit items not only reduce the market share of legitimate companies, but they also endanger consumer safety and brand reputation. Intellectual property rights violations are common in the region, with counterfeiters making mimic accessories that mimic famous brand designs and features. The abundance of counterfeit items diminishes consumer trust, stifles innovation, and reduces the profitability of legal enterprises.

Based on product segment market is segmented into headphone/earphone, screen guard, charger, power bank, protective case, portable speaker and others. Among them Screen guard product type is expected to dominate the Middle East & Africa mobile phone accessories market. Based on distribution channel segment market includes offline and online. Offline distribution channel is expected to remain major key distribution channel for mobile phone accessories in Middle East & Africa mobile phone accessories market.

Screen guards, also known as screen protectors, provide an important layer of protection for smartphone displays, insulating them from scratches, cracks, and damage from daily use. Smartphones are a substantial investment for consumers in the Middle East & Africa region thus, there is a rising awareness of the significance of preserving them to preserve longevity and resale value. As a result, screen protectors are considered a must-have accessory for smartphone users throughout the region. Smartphone penetration rates in the Middle East and Africa have risen dramatically in recent years, owing to factors such as lower device costs, increased connections, and expanding mobile networks.

As more people possess smartphones and rely on them for communication, productivity, and entertainment, the need for accessories that enhance the usability and durability of these devices, such as screen guards, is expected to rise correspondingly. Consumers in the MEA region value the trust and trustworthiness that offline retail outlets provide, especially when purchasing expensive or delicate things such as mobile phone accessories. Consumers can physically inspect things to ensure their quality and make informed purchasing selections based on their preferences. Furthermore, established offline businesses frequently have a reputation for dependability and after-sales service, giving buyer’s peace of mind about their purchases.

Offline retail establishments provide the benefit of quick gratification, allowing customers to buy mobile phone accessories and utilize them right away without having to wait for shipping or delivery. This fast availability is especially tempting to customers who require accessories quickly or prefer to view and touch things before making a purchase. Additionally, offline stores frequently keep a well-stocked inventory, ensuring that popular accessories are readily available for purchase at any time.

Based on report market includes three major countries United Arab Emirates, Saudi Arabia and South Africa. Saudi Arabia is expected to lead the Middle East & Africa mobile phone accessories market in upcoming time frame.

Saudi Arabia has one of the highest smartphone penetration rates in the area, with a sizable proportion of the population possessing smartphones. The increasing use of smartphones generates a high demand for mobile phone accessories such as cases, chargers, screen protectors, and power banks. As more Saudi customers strive to personalize, protect, and improve their smartphone experience, demand for accessories is likely to rise, propelling market growth. Saudi Arabia is home to an affluent and technologically aware customer population with tremendous purchasing power. The country's rich populace has a significant preference for luxury and creative mobile phone accessories to complement their high-end handsets.

From premium cases to cutting-edge wireless chargers, there is a growing desire for sophisticated accessories that provide both elegance and functionality. Manufacturers and retailers catering to the premium segment of the market stand to benefit from the willingness of Saudi consumers to invest in high-quality accessories. Saudi Arabia boasts a robust retail infrastructure, with modern shopping malls, electronics stores, and online marketplaces catering to a diverse range of consumer preferences. Major cities like Riyadh, Jeddah, and Dammam are hubs of economic activity and retail commerce, offering a plethora of options for consumers to purchase mobile phone accessories. The presence of leading international brands and local retailers ensures a competitive market environment, driving innovation and product diversification to meet the evolving needs of Saudi consumers.

The market presents moderate to low entry barriers due to the presence of a large number of unstructured dealers in the market. The market is further driven by innovation in technology, mergers & acquisitions, and joint ventures. For instance, the one plus brand comes with fast chargers compatible with their phones. Afterward, the manufacturer of such devices has come up with chargers that are compatible with all the devices and charge the device fast. The companies also spend a huge chunk of their revenue on research and development as the industry witnessed frequent changes in technologies. In order to gain a competitive edge, the market players require an understanding of the need for the product among the consumers.

There are many local and international players in the highly competitive market for mobile phone accessories. To meet consumers' growing demand, businesses are continuously investing in R&D to introduce cutting-edge mobile phone accessories. Additionally, businesses are concentrating on strategic alliances and collaborations to increase their market presence and appeal to a larger consumer base. Additionally, the increasing trend of mobile phone accessories as a fashion statement among consumers is prompting companies to focus on product design and aesthetics to differentiate them.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Mobile Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Headphone/Earphone
• Screen guard
• Charger
• Power Bank
• Protective Case
• Portable Speaker
• others

By Distribution Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mobile Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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