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Aftershave Market - Global Forecast 2026-2032- Product Image
Aftershave Market - Global Forecast 2026-2032- Product Image
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Aftershave Market - Global Forecast 2026-2032

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    Report

  • 188 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 6015144
1h Free Analyst Time
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The aftershave market is undergoing rapid evolution as new consumer demands, ingredient innovations, and retail transformations drive the need for agile strategic decision-making among senior leaders. This report delivers a clear analysis of pivotal factors shaping industry competition and provides actionable intelligence to inform confident planning.

Market Snapshot: Aftershave Market Size and Growth Trajectory

The aftershave market grew from USD 2.61 billion in 2025 to USD 2.77 billion in 2026, and is projected to reach USD 3.96 billion by 2032, registering a CAGR of 6.12%. As product innovation and channel diversification accelerate, the sector continues to show resilience and emerging opportunities across established and developing regions.

Scope & Segmentation

This report comprehensively analyzes the aftershave market by segment, geography, and channel, enabling senior decision-makers to align strategies with evolving market realities. Key segmentation includes:

  • End User: Men, Unisex. Dictates both packaging and brand positioning, with classic male-targeted offerings and inclusive, niche innovations for unisex preferences.
  • Formulation: Alcohol Based, Alcohol Free, Organic. Alcohol-free is further divided into Scented and Unscented; Organic includes Certified Organic and Natural Extracts, each influencing premium market positioning.
  • Product Type: Balms, Gels, Lotions, Splashes. Each format addresses specific usage occasions and user needs.
  • Price Tier: Economy, Mid Range, Premium, Luxury. Guides distribution, promotional focus, and packaging investment.
  • Distribution Channel: Online Retail (Direct to Consumer, Third Party Ecommerce), Pharmacy, Specialty Store, Supermarket and Hypermarket. Determines strategic retail partnerships and omnichannel investments.
  • Scent Family: Aquatic, Citrus, Floral, Oriental, Woody. Drives R&D and seasonal inventory planning.
  • Geography: Americas, Europe, Middle East & Africa, Asia-Pacific. Regional variations affect scent trends, compliance, and penetration strategy.

Key Takeaways: Strategic Intelligence for Decision-Makers

  • Growing consumer emphasis on wellness and natural ingredients has prompted brands to diversify portfolios beyond traditional alcohol-based aftershaves, supporting both legacy buyers and new wellness-driven cohorts.
  • Shifting consumer preferences are accelerating personalization, with a move toward skin-supportive and transparent ingredient profiles, encouraging targeted product development and communication strategies.
  • Retail channel dynamics are changing rapidly, with omnichannel retailing and direct-to-consumer engagement enabling brands to optimize margins and deepen customer insight.
  • Sustainability and regulatory scrutiny are now central considerations in product development, supply chain management, and marketing claims, affecting procurement and certification practices.
  • Investment in advanced analytics and real-time consumer feedback tools enhances segmentation, supports more personalized go-to-market execution, and refines promotional timing across price tiers.
  • Regional divergences in scent preferences and compliance expectations necessitate tailored go-to-market models, impacting everything from product design to distribution priorities.

Tariff Impact: Supply Chain Resilience and Strategic Adaptation

Tariffs implemented in 2025 reshaped both sourcing and pricing approaches. As costs increased for certain imports, manufacturers prioritized supply chain resilience through nearshoring and alternative supplier qualification. Importers of botanicals and niche packaging intensified procurement scrutiny and balanced landed cost against unit price. These commercial pressures led to more active inventory management, selective assortment adjustments, and, in some instances, greater vertical integration. The ongoing tariff environment underlines the need for scenario planning and contractual flexibility to align with fluctuating trade conditions.

Methodology & Data Sources

The analysis combines primary interviews with industry stakeholders—including brand managers, procurement leaders, and retail experts—with a systematic review of regulatory frameworks and ingredient certification sources. Additional insight draws from industry literature, competitive audits, and social listening. These combined inputs ensure a robust, reproducible foundation for strategic assessment.

Why This Report Matters

  • Enables leadership teams to accurately align product, sourcing, and retail strategies with dynamic market expectations and regulatory considerations.
  • Supports risk management through actionable insights on supply chain adaptation, compliance pathways, and omnichannel execution.
  • Accelerates decision-making with segment-specific intelligence, ensuring investments target regions and formats offering the strongest growth potential.

Conclusion

The aftershave market demands integrated decisions across innovation, sourcing, and channel activation. Firms that adapt portfolios, enhance supply chain transparency, and leverage consumer insight will secure sustained competitive advantage in a complex category.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Aftershave Market, by Formulation
8.1. Alcohol Based
8.2. Alcohol Free
8.2.1. Scented
8.2.2. Unscented
8.3. Organic
8.3.1. Certified Organic
8.3.2. Natural Extracts
9. Aftershave Market, by Product Type
9.1. Balms
9.2. Gels
9.3. Lotions
9.4. Splashes
10. Aftershave Market, by Scent Type
10.1. Aquatic
10.2. Citrus
10.3. Floral
10.4. Oriental
10.5. Woody
11. Aftershave Market, by Distribution Channel
11.1. Online Retail
11.1.1. Direct To Consumer
11.1.2. Third Party Ecommerce
11.2. Pharmacy
11.3. Specialty Store
11.4. Supermarket And Hypermarket
12. Aftershave Market, by Region
12.1. Americas
12.1.1. North America
12.1.2. Latin America
12.2. Europe, Middle East & Africa
12.2.1. Europe
12.2.2. Middle East
12.2.3. Africa
12.3. Asia-Pacific
13. Aftershave Market, by Group
13.1. ASEAN
13.2. GCC
13.3. European Union
13.4. BRICS
13.5. G7
13.6. NATO
14. Aftershave Market, by Country
14.1. United States
14.2. Canada
14.3. Mexico
14.4. Brazil
14.5. United Kingdom
14.6. Germany
14.7. France
14.8. Russia
14.9. Italy
14.10. Spain
14.11. China
14.12. India
14.13. Japan
14.14. Australia
14.15. South Korea
15. United States Aftershave Market
16. China Aftershave Market
17. Competitive Landscape
17.1. Market Concentration Analysis, 2025
17.1.1. Concentration Ratio (CR)
17.1.2. Herfindahl Hirschman Index (HHI)
17.2. Recent Developments & Impact Analysis, 2025
17.3. Product Portfolio Analysis, 2025
17.4. Benchmarking Analysis, 2025
17.5. Beiersdorf AG
17.6. Colgate-Palmolive Company
17.7. Coty Inc.
17.8. D.R. Harris & Co. Ltd.
17.9. Edgewell Personal Care LLC
17.10. Geo. F. Trumper Limited
17.11. Kao Corporation
17.12. L'Oréal S.A.
17.13. LVMH Moët Hennessy Louis Vuitton SE
17.14. NIVEA brand by Beiersdorf AG
17.15. Parker Safety Razor LLC
17.16. Pinaud Clubman by American International Industries
17.17. Proraso Italy S.r.l.
17.18. Shiseido Company Limited
17.19. Taylor of Old Bond Street Ltd.
17.20. The Art of Shaving
17.21. The Estée Lauder Companies Inc.
17.22. The Procter & Gamble Company
17.23. Truefitt & Hill Limited
17.24. Unilever PLC
List of Figures
FIGURE 1. GLOBAL AFTERSHAVE MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL AFTERSHAVE MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL AFTERSHAVE MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL AFTERSHAVE MARKET SIZE, BY FORMULATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL AFTERSHAVE MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL AFTERSHAVE MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL AFTERSHAVE MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. UNITED STATES AFTERSHAVE MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 12. CHINA AFTERSHAVE MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL AFTERSHAVE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL AFTERSHAVE MARKET SIZE, BY ALCOHOL BASED, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL AFTERSHAVE MARKET SIZE, BY ALCOHOL BASED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL AFTERSHAVE MARKET SIZE, BY ALCOHOL BASED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL AFTERSHAVE MARKET SIZE, BY SCENTED, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL AFTERSHAVE MARKET SIZE, BY SCENTED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL AFTERSHAVE MARKET SIZE, BY SCENTED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL AFTERSHAVE MARKET SIZE, BY UNSCENTED, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL AFTERSHAVE MARKET SIZE, BY UNSCENTED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL AFTERSHAVE MARKET SIZE, BY UNSCENTED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL AFTERSHAVE MARKET SIZE, BY ORGANIC, BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL AFTERSHAVE MARKET SIZE, BY ORGANIC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL AFTERSHAVE MARKET SIZE, BY ORGANIC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL AFTERSHAVE MARKET SIZE, BY CERTIFIED ORGANIC, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL AFTERSHAVE MARKET SIZE, BY CERTIFIED ORGANIC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL AFTERSHAVE MARKET SIZE, BY CERTIFIED ORGANIC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL AFTERSHAVE MARKET SIZE, BY NATURAL EXTRACTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL AFTERSHAVE MARKET SIZE, BY NATURAL EXTRACTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL AFTERSHAVE MARKET SIZE, BY NATURAL EXTRACTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL AFTERSHAVE MARKET SIZE, BY BALMS, BY REGION, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL AFTERSHAVE MARKET SIZE, BY BALMS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL AFTERSHAVE MARKET SIZE, BY BALMS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL AFTERSHAVE MARKET SIZE, BY GELS, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL AFTERSHAVE MARKET SIZE, BY GELS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL AFTERSHAVE MARKET SIZE, BY GELS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL AFTERSHAVE MARKET SIZE, BY LOTIONS, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL AFTERSHAVE MARKET SIZE, BY LOTIONS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL AFTERSHAVE MARKET SIZE, BY LOTIONS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL AFTERSHAVE MARKET SIZE, BY SPLASHES, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL AFTERSHAVE MARKET SIZE, BY SPLASHES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL AFTERSHAVE MARKET SIZE, BY SPLASHES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL AFTERSHAVE MARKET SIZE, BY AQUATIC, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL AFTERSHAVE MARKET SIZE, BY AQUATIC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL AFTERSHAVE MARKET SIZE, BY AQUATIC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL AFTERSHAVE MARKET SIZE, BY CITRUS, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL AFTERSHAVE MARKET SIZE, BY CITRUS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL AFTERSHAVE MARKET SIZE, BY CITRUS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL AFTERSHAVE MARKET SIZE, BY FLORAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL AFTERSHAVE MARKET SIZE, BY FLORAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL AFTERSHAVE MARKET SIZE, BY FLORAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL AFTERSHAVE MARKET SIZE, BY ORIENTAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL AFTERSHAVE MARKET SIZE, BY ORIENTAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL AFTERSHAVE MARKET SIZE, BY ORIENTAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL AFTERSHAVE MARKET SIZE, BY WOODY, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL AFTERSHAVE MARKET SIZE, BY WOODY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL AFTERSHAVE MARKET SIZE, BY WOODY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL AFTERSHAVE MARKET SIZE, BY DIRECT TO CONSUMER, BY REGION, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL AFTERSHAVE MARKET SIZE, BY DIRECT TO CONSUMER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL AFTERSHAVE MARKET SIZE, BY DIRECT TO CONSUMER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL AFTERSHAVE MARKET SIZE, BY THIRD PARTY ECOMMERCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL AFTERSHAVE MARKET SIZE, BY THIRD PARTY ECOMMERCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL AFTERSHAVE MARKET SIZE, BY THIRD PARTY ECOMMERCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL AFTERSHAVE MARKET SIZE, BY PHARMACY, BY REGION, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL AFTERSHAVE MARKET SIZE, BY PHARMACY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL AFTERSHAVE MARKET SIZE, BY PHARMACY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL AFTERSHAVE MARKET SIZE, BY SPECIALTY STORE, BY REGION, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL AFTERSHAVE MARKET SIZE, BY SPECIALTY STORE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL AFTERSHAVE MARKET SIZE, BY SPECIALTY STORE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL AFTERSHAVE MARKET SIZE, BY SUPERMARKET AND HYPERMARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL AFTERSHAVE MARKET SIZE, BY SUPERMARKET AND HYPERMARKET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL AFTERSHAVE MARKET SIZE, BY SUPERMARKET AND HYPERMARKET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL AFTERSHAVE MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS AFTERSHAVE MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 77. AMERICAS AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 78. AMERICAS AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 79. AMERICAS AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 80. AMERICAS AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 81. AMERICAS AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 82. AMERICAS AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 83. AMERICAS AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 86. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 87. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 88. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 89. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 90. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 91. NORTH AMERICA AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 95. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 96. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 97. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 98. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 99. LATIN AMERICA AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 104. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 105. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 106. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 107. EUROPE, MIDDLE EAST & AFRICA AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 108. EUROPE AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 109. EUROPE AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 110. EUROPE AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 111. EUROPE AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 112. EUROPE AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 113. EUROPE AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 114. EUROPE AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 115. EUROPE AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 118. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 119. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 120. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 121. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 122. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 123. MIDDLE EAST AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 124. AFRICA AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 125. AFRICA AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 126. AFRICA AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 127. AFRICA AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 128. AFRICA AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 129. AFRICA AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 130. AFRICA AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 131. AFRICA AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 134. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 135. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 136. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 137. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 138. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 139. ASIA-PACIFIC AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 140. GLOBAL AFTERSHAVE MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 141. ASEAN AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 142. ASEAN AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 143. ASEAN AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 144. ASEAN AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 145. ASEAN AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 146. ASEAN AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 147. ASEAN AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 148. ASEAN AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 149. GCC AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 150. GCC AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 151. GCC AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 152. GCC AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 153. GCC AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 154. GCC AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 155. GCC AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 156. GCC AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 157. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 158. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 159. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 160. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 161. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 162. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 163. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 164. EUROPEAN UNION AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 165. BRICS AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 166. BRICS AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 167. BRICS AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 168. BRICS AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 169. BRICS AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 170. BRICS AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 171. BRICS AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 172. BRICS AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 173. G7 AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 174. G7 AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 175. G7 AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 176. G7 AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 177. G7 AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 178. G7 AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 179. G7 AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 180. G7 AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 181. NATO AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 182. NATO AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 183. NATO AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 184. NATO AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 185. NATO AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 186. NATO AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 187. NATO AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 188. NATO AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 189. GLOBAL AFTERSHAVE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 190. UNITED STATES AFTERSHAVE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 191. UNITED STATES AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 192. UNITED STATES AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 193. UNITED STATES AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 194. UNITED STATES AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 195. UNITED STATES AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 196. UNITED STATES AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 197. UNITED STATES AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 198. CHINA AFTERSHAVE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 199. CHINA AFTERSHAVE MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 200. CHINA AFTERSHAVE MARKET SIZE, BY ALCOHOL FREE, 2018-2032 (USD MILLION)
TABLE 201. CHINA AFTERSHAVE MARKET SIZE, BY ORGANIC, 2018-2032 (USD MILLION)
TABLE 202. CHINA AFTERSHAVE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 203. CHINA AFTERSHAVE MARKET SIZE, BY SCENT TYPE, 2018-2032 (USD MILLION)
TABLE 204. CHINA AFTERSHAVE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 205. CHINA AFTERSHAVE MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Aftershave market report include:
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Coty Inc.
  • D.R. Harris & Co. Ltd.
  • Edgewell Personal Care LLC
  • Geo. F. Trumper Limited
  • Kao Corporation
  • L'Oréal S.A.
  • LVMH Moët Hennessy Louis Vuitton SE
  • NIVEA brand by Beiersdorf AG
  • Parker Safety Razor LLC
  • Pinaud Clubman by American International Industries
  • Proraso Italy S.r.l.
  • Shiseido Company Limited
  • Taylor of Old Bond Street Ltd.
  • The Art of Shaving
  • The Estée Lauder Companies Inc.
  • The Procter & Gamble Company
  • Truefitt & Hill Limited
  • Unilever PLC

Table Information

Report AttributeDetails
No. of Pages188
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 2.77 Billion
Forecasted Market Value ( USD ) by 2032 $ 3.96 Billion
Compound Annual Growth Rate6.1%
Regions CoveredGlobal
No. of Companies Mentioned21

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About the Aftershave Market

The aftershave market is a subset of the larger fragrance industry. Aftershave is a liquid product applied to the skin after shaving, typically to reduce irritation and provide a pleasant scent. Aftershaves are often composed of fragrant oils, alcohol, and water, and may also contain moisturizers, astringents, and antiseptics. Aftershave products are available in a variety of forms, including lotions, gels, balms, and sprays. Aftershave is a popular product among men, and is often used as a finishing touch to a grooming routine. It is also used to provide a pleasant scent throughout the day. Aftershave is often marketed as a luxury product, and is available in a range of prices. Some companies in the aftershave market include Gillette, Old Spice, Nivea, L'Oreal, and Hugo Boss. Show Less Read more

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