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In-App Advertising Global Market Report 2024

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    Report

  • 200 Pages
  • January 2024
  • Region: Global
  • The Business Research Company
  • ID: 5790785
The in-app advertising market size has grown exponentially in recent years. It will grow from $120.95 billion in 2023 to $146.24 billion in 2024 at a compound annual growth rate (CAGR) of 20.9%. The expansion observed during the historical period can be ascribed to the surge in mobile devices, changes in user behavior, increased monetization prospects for app developers, the evolution of app stores, and the burgeoning growth of app ecosystems.

The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $305.09 billion in 2028 at a compound annual growth rate (CAGR) of 20.2%. The anticipated growth in the forecast period can be linked to the global expansion of the app market, efforts to mitigate ad fraud, enhancements in user experience, the emergence of new app categories, and the utilization of data-driven targeting and analytics. Key trends expected during this period encompass the dominance of mobile, evolving app monetization strategies, the prevalence of programmatic advertising, advancements in ad formats and creativity, and the increasing importance of data analytics and targeting.

The forward momentum of the in-app advertising market is attributed to the increasing adoption of smartphones and tablets. Smartphones, multifunctional mobile devices extending beyond conventional calls and texts, along with tablets featuring larger touchscreen interfaces, contribute to the proliferation of mobile applications hosting in-app advertisements. Ad publishers leverage in-app mobile advertising to create highly targeted and personalized ads, enhancing the probability of audience engagement. According to the International Data Corporation's Worldwide Quarterly Mobile Phone Tracker report, global smartphone shipments reached 1.38 billion in 2021, marking a 7.7% increase. The upward trajectory was anticipated to persist in 2022, with total shipments expected to reach 1.43 billion, underscoring the driving force of increased smartphone and tablet usage in the in-app advertising market.

The burgeoning e-commerce industry is set to propel the growth of the in-app advertising market. E-commerce, involving online transactions of goods and services, provides an ideal environment for targeted advertising within mobile applications. The industry's rapid expansion facilitates seamless integration of in-app advertising, offering opportunities for targeted promotions and direct purchases within users' shopping experiences. According to a report from the International Trade Administration, it is anticipated that e-commerce for consumer goods will constitute approximately 22% of global retail sales by 2024, with an average annual growth rate exceeding 1%. The report also forecasts an 8% consistent increase in global retail e-commerce sales through 2024, emphasizing the pivotal role of the growing e-commerce sector in driving the in-app advertising market.

Technological advancements emerge as a prominent trend in the in-app advertising market, with major companies introducing innovative platforms and advanced technologies to maintain their market positions. In November 2021, Pixalate, a US-based fraud-protection company, launched the industry's first ad fraud supply path optimization (SPO) technology. This addition to Pixalate's analytics platform empowers customers to select higher-quality paths for delivering ads across various platforms, providing insights and enabling the detection of low-quality inventory resources.

Major players in the in-app advertising market are adopting a strategic partnership approach to enhance the security and authenticity of mobile in-app advertising. In August 2021, HUMAN Security Inc., a US-based cybersecurity company, partnered with InMobi, a Singapore-based mobile advertising technology company. As one of the largest mobile in-app exchanges globally, InMobi's collaboration with HUMAN, implementing MediaGuard across its entire inventory, underscores its commitment to protecting mobile advertisers from fraud. The partnership ensures protection against various forms of SIVT, including background ad activity, concealed ads, app misrepresentation, and measurement manipulation. This commitment extends to providing continuous fraud filtering and measurement across the platform, covering 100% of available inventory on the InMobi Exchange.

In January 2022, ironSource Ltd., an Israel-based business platform for the app economy, acquired Tapjoy, Inc., a US-based mobile advertising and app monetization company, aiming to enhance the ironSource platform for mobile app and game developers through synergies in various areas.

Major companies operating in the in-app advertising market report are Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., MoPub Inc., America Online Inc., Tapjoy Inc., Tune Group Sdn Bhd, Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Yahoo Advertising, Audience Network, Inneractive, Liftoff, Mintegral.

North America was the largest region in the in-app advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the in-app advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of in-app advertising encompass banner ads, interstitial ads, rich media ads, video ads, and native ads. Banner ads, for instance, appear as small rectangles at the top or bottom of the mobile screen. Various platforms such as iOS and Android facilitate these ads, catering to online shopping, messaging, entertainment, gaming, and ticketing.

The in-app advertising market research report is one of a series of new reports that provides in-app advertising market statistics, including in-app advertising industry global market size, regional shares, competitors with an in-app advertising market share, detailed in-app advertising market segments, market trends and opportunities, and any further data you may need to thrive in the in-app advertising industry. This in-app advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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Table of Contents

1. Executive Summary2. In-App Advertising Market Characteristics3. In-App Advertising Market Trends and Strategies
4. In-App Advertising Market - Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market
5. Global In-App Advertising Market Size and Growth
5.1. Global In-App Advertising Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global In-App Advertising Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global In-App Advertising Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
6. In-App Advertising Market Segmentation
6.1. Global In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads
6.2. Global In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • IOS
  • Android
6.3. Global In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Online Shopping
  • Messaging
  • Entertainment
  • Gaming and Ticketing
7. In-App Advertising Market Regional and Country Analysis
7.1. Global In-App Advertising Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global In-App Advertising Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific In-App Advertising Market
8.1. Asia-Pacific In-App Advertising Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China In-App Advertising Market
9.1. China In-App Advertising Market Overview
9.2. China In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India In-App Advertising Market
10.1. India In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan In-App Advertising Market
11.1. Japan In-App Advertising Market Overview
11.2. Japan In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia In-App Advertising Market
12.1. Australia In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia In-App Advertising Market
13.1. Indonesia In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea In-App Advertising Market
14.1. South Korea In-App Advertising Market Overview
14.2. South Korea In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe In-App Advertising Market
15.1. Western Europe In-App Advertising Market Overview
15.2. Western Europe In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK In-App Advertising Market
16.1. UK In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany In-App Advertising Market
17.1. Germany In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France In-App Advertising Market
18.1. France In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy In-App Advertising Market
19.1. Italy In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain In-App Advertising Market
20.1. Spain In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe In-App Advertising Market
21.1. Eastern Europe In-App Advertising Market Overview
21.2. Eastern Europe In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia In-App Advertising Market
22.1. Russia In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America In-App Advertising Market
23.1. North America In-App Advertising Market Overview
23.2. North America In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA In-App Advertising Market
24.1. USA In-App Advertising Market Overview
24.2. USA In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada In-App Advertising Market
25.1. Canada In-App Advertising Market Overview
25.2. Canada In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America In-App Advertising Market
26.1. South America In-App Advertising Market Overview
26.2. South America In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil In-App Advertising Market
27.1. Brazil In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East In-App Advertising Market
28.1. Middle East In-App Advertising Market Overview
28.2. Middle East In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa In-App Advertising Market
29.1. Africa In-App Advertising Market Overview
29.2. Africa In-App Advertising Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa In-App Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa In-App Advertising Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. In-App Advertising Market Competitive Landscape and Company Profiles
30.1. In-App Advertising Market Competitive Landscape
30.2. In-App Advertising Market Company Profiles
30.2.1. Amobee Inc.
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Apple Inc.
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. BYYD Inc.
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Chartboost
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Meta Platforms Inc
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Global In-App Advertising Market Competitive Benchmarking32. Global In-App Advertising Market Competitive Dashboard33. Key Mergers and Acquisitions in the In-App Advertising Market
34. In-App Advertising Market Future Outlook and Potential Analysis
34.1 In-App Advertising Market in 2028 - Countries Offering Most New Opportunities
34.2 In-App Advertising Market in 2028 - Segments Offering Most New Opportunities
34.3 In-App Advertising Market in 2028 - Growth Strategies
34.3.1 Market Trend Based Strategies
34.3.2 Competitor Strategies
35. Appendix
35.1. Abbreviations
35.2. Currencies
35.3. Historic and Forecast Inflation Rates
35.4. Research Inquiries
35.5. About the Analyst
35.6. Copyright and Disclaimer

Executive Summary

In-App Advertising Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in-app advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • All data from the report will also be delivered in an excel dashboard format.

Description

Where is the largest and fastest growing market for in-app advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Banner Ads; Interstitial Ads; Rich Media Ads; Video Ads; Native Ads

2) By Platform: IOS; Android

3) By Application: Online Shopping; Messaging; Entertainment; Gaming and Ticketing

Companies Mentioned: Amobee Inc.; Apple Inc.; BYYD Inc.; Chartboost; Meta Platforms Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amobee Inc.
  • Apple Inc.
  • BYYD Inc.
  • Chartboost
  • Meta Platforms Inc.
  • Flurry
  • Google AdMob
  • InMobi Pte Ltd.
  • MoPub Inc.
  • America Online Inc.
  • Tapjoy Inc.
  • Tune Group Sdn Bhd
  • Glispa GmbH
  • Microsoft Corporation
  • Zoomd Technologies Ltd.
  • AdColony
  • Amazon.com Inc.
  • AppLovin
  • Appodeal
  • Epom Apps
  • Fyber
  • IronSource
  • Media.net
  • StartApp
  • Unity Technologies
  • Yahoo Advertising
  • Audience Network
  • Inneractive
  • Liftoff
  • Mintegral

Methodology

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