Asia-Pacific Cider Market Outlook, 2028

The Asia Pacific region, which includes countries such as China, Japan, India, Australia, and South Korea, has witnessed a surge in demand for cider due to several factors. The region with large population and rising middle class have led to increased purchasing power and a greater willingness to explore new and unique beverages. Additionally, there is a growing trend of health-conscious consumers seeking lighter and fruitier alternatives to heavy, high-alcohol drinks. The market is characterized by a diverse range of cider products, including traditional apple and pear ciders, as well as innovative flavors such as strawberry, peach, and elderflower. Manufacturers are constantly introducing new and exciting cider variants to cater to the evolving tastes and preferences of consumers. The Asia Pacific cider market caters to a diverse range of consumer preferences. Different flavors and styles of cider are introduced to accommodate varying tastes, including traditional apple and pear ciders, as well as innovative fruit combinations and botanical infusions. Health-conscious consumers in the Asia Pacific region are seeking lighter and healthier alcoholic beverages. Cider, with its lower alcohol content compared to spirits and beer, and its association with natural fruit ingredients, appeals to this demographic.

According to the research report, Asia-Pacific Cider Market Outlook, 2028 the market is expected to grow with 7.87 % CAGR by 2023-28. Cider has gained particular popularity among female consumers in the Asia Pacific region. Its fruity and refreshing nature, as well as the perception of it being a lighter and more feminine drink, has contributed to its appeal among women. The Asia Pacific cider market has seen the emergence of a craft cider movement, with small-scale producers focusing on producing high-quality, artisanal ciders. This trend aligns with the increasing consumer interest in unique and locally sourced products. The Asia Pacific region's diverse agricultural landscape contributes to the availability of unique fruit varieties for cider production. For instance, Asian pears and other regional fruits are incorporated into ciders, creating distinct flavor profiles that differentiate them from ciders produced elsewhere. While the Asia Pacific cider market as a whole is growing, certain countries stand out for their significant contributions. China, Japan, Australia, and South Korea are among the key markets witnessing robust growth and attracting investments from both domestic and international cider producers. The Asia Pacific cider market is marked by collaborations between cider producers, fruit growers, and other industry stakeholders to promote innovation and product development. These collaborations aim to create unique cider offerings and explore new market opportunities. Cider producers in the Asia Pacific region are increasingly focused on sustainability and environmental practices. Many cider companies are adopting eco-friendly packaging, implementing energy-efficient production methods, and sourcing locally grown fruits to reduce their carbon footprint and support local communities. Cider is gaining recognition as a versatile beverage that pairs well with a variety of foods. Cider producers and enthusiasts in the Asia Pacific region are actively exploring and promoting cider and food pairing combinations, ranging from traditional cheese and charcuterie to Asian cuisine such as sushi or spicy dishes. Cider is not limited to being consumed on its own but is also finding its way into creative cocktail recipes. Mixologists and bartenders in the Asia Pacific region are incorporating cider as an ingredient in cocktails, offering refreshing and unique flavor profiles. The Asia Pacific cider market presents export opportunities for cider producers. International cider brands are increasingly looking to tap into the growing consumer demand in the region, and Asian cider producers are exploring export markets to expand their reach globally. With the rise of e-commerce and online shopping platforms, cider producers in the Asia Pacific region are leveraging these channels to reach a wider consumer base. Online sales platforms enable consumers to explore and purchase a variety of ciders conveniently, contributing to the market's growth. The Asia Pacific region hosts cider and mixology competitions that showcase the creativity and skills of bartenders and cider producers. These competitions provide a platform for talent recognition and encourage innovation in cider-based mixology.

Australia has a well-established cider market known for its diverse range of flavors and styles. The country is renowned for producing both traditional apple and pear ciders, as well as innovative fruit blends. Australian cider often emphasizes local and seasonal fruit varieties, such as Pink Lady apples or Granny Smith apples, giving their ciders a distinct regional touch. In Japan, cider is gaining popularity as a refreshing and fruity alternative to other alcoholic beverages. The Japanese cider market is characterized by a blend of traditional and innovative flavors. Yuzu, a citrus fruit native to Japan, is often used to infuse ciders with a distinctive Japanese twist. Additionally, Japanese cider producers are known for their attention to detail and craftsmanship, resulting in high-quality ciders. Also, South Korea has witnessed a significant rise in cider consumption, particularly among younger consumers. Korean cider is often sweeter and fruitier in taste, appealing to those who prefer lighter and more accessible alcoholic beverages. The market offers a range of flavors, including traditional apple and pear ciders, as well as trendy fruit combinations like peach or grapefruit. In addition, China is emerging as a major player in the Asia Pacific cider market. With a large population and growing middle class, the demand for cider is on the rise. Chinese cider producers focus on creating fruit-forward and easy-to-drink ciders, often incorporating local fruit flavors like lychee or pomelo. Additionally, China has its own unique cider variant called baijiu cider, which combines the flavors of the traditional Chinese liquor baijiu with cider.

The Asia Pacific cider market is home to several leading brands Somersby, Strongbow, Rekorderlig, Bulmers. Cider is gradually becoming integrated into local cultures and festivities in the Asia Pacific region. For instance, cider consumption is gaining popularity during traditional celebrations, such as Lunar New Year or regional harvest festivals, adding a new dimension to the cultural heritage of these events. Alongside the growth of cider, the Asia Pacific region is witnessing the emergence of the hard seltzer category. Hard seltzers are low-alcohol sparkling beverages infused with flavors such as fruits or botanicals. While not strictly cider, hard seltzers share some similarities in terms of being light, refreshing, and appealing to health-conscious consumers. This category is gaining traction in markets like Australia, New Zealand, and Japan, where consumers are looking for alternative, lower-calorie alcoholic options. The introduction of hard seltzers adds another dimension to the beverage choices in the Asia Pacific region, further diversifying the alcoholic beverage landscape.

Considered in this report:

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Asia Pacific Cider Market with its value and forecast along with its segments
• Country-wise Personal Protective Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type:

• Hard Cider
• Dry Cider
• Soft Cider
• Sweet Cider
• Others

By Packaging Type:

• Glass Bottles
• Plastic Bottles
• Aluminium Cans

By Flavour:

• Apple Base
• Flavoured Ciders

By Source:

• Conventional
• Organic

By Distribution Channel:

• On-trade
• Off-trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.