Asia-Pacific Cosmetic Preservatives Market Forecast to 2031 - Regional Analysis - by Source, Product Type, and Application

The Asia Pacific cosmetic preservatives market was valued at US$ 233.86 million in 2023 and is expected to reach US$ 339.51 million by 2031; it is estimated to register a CAGR of 4.8% from 2023 to 2031.

Social Media Influence and Celebrity Endorsement Drives Asia Pacific Cosmetic Preservatives Market

Market players increasingly prefer social media platforms to promote their skincare and makeup products instead of traditional commercial advertising. YouTube videos and celebrity promotions on Instagram, Twitter, Facebook, and various other social media platforms have significantly impacted the demand for skincare and makeup products across the globe. Skincare influencers on Instagram, including skin doctors or dermatologists, natural and organic skincare promoters, and skincare routine professionals, upload a wide diversity of content on their accounts, which further influences consumers to buy cosmetics and personal care products.

They share daily skincare rituals, reviews on various products they use, tips and tricks on how to apply products optimally, and trusted brand endorsements and recommendations. Further, social media influencers collaborate with skincare and cosmetic brands. As a result, influencers are becoming conduits for customer feedback, shaping brand perception.

Various celebrities across the globe own their own skincare and makeup brands, such as Rare Beauty by Selena Gomez, Fenty by Rihanna, Honest Beauty by Jessica Alba, Pattern by Tracee Ellis Ross, and Kylie Cosmetics by Kylie Jenner. The past four years have seen an increase in the number of celebrities launching their own brands. In June 2023, Beyoncé revealed on Instagram that she is starting a hair care product line in the coming years.

In addition, with increasing demand for skincare and makeup products, various celebrities in the Indian film industry are launching skincare brands. For instance, Deepika Padukone launched a skincare brand, 82° E, in 2022. The brand offers skincare products such as toners, cleansers, moisturizers, eye creams, and sunscreens. Recently, the brand introduced a line of body care products.

Thus, the rising influence of social media platforms and celebrity endorsement is expected to create a huge opportunity for the cosmetic preservatives market growth during the forecast period.

Asia Pacific Cosmetic Preservatives Market Overview

Chinese consumers spend a substantial amount of time reviewing products online, which widely influences their purchasing behavior. The e-commerce platform impacts consumer purchases by offering several beauty product influencers a platform to share their shopping and product experiences. In addition, livestreaming is another growing trend in the country. This encourages smartphone-savvy customers to shop online after watching a product review on a live stream conducted by celebrities and influencers. Thus, the increasing number of influencers promoting several cosmetics online boosts the demand for cosmetic products in the country, which fuels the need for cosmetic preservatives as an ingredient.

Asia Pacific Cosmetic Preservatives Market Revenue and Forecast to 2031 (US$ Million)

Asia Pacific Cosmetic Preservatives Market Segmentation

The Asia Pacific cosmetic preservatives market is categorized into source, product type, application, and country.

By source, the Asia Pacific cosmetic preservatives market is bifurcated into natural and synthetic. The synthetic segment held a larger share of the Asia Pacific cosmetic preservatives market share in 2023.

• In terms of product type, the Asia Pacific cosmetic preservatives market is segmented into parabens, formaldehyde releasers, organic acids, quaternary compounds, phenol derivatives, alcohols, and others. The organic acids segment held the largest share of the Asia Pacific cosmetic preservatives market share in 2023.
• Based on application, the Asia Pacific cosmetic preservatives market is segmented into hair care, skin care, makeup products, toiletries, perfumes and deodorants, and others. The skin care segment held the largest share of the Asia Pacific cosmetic preservatives market share in 2023.
• Based on country, the Asia Pacific cosmetic preservatives market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China segment held the largest share of Asia Pacific cosmetic preservatives market in 2023.

Akema S.R.L.; Ashland Inc; BASF SE; Clariant AG; Evonik Industries AG; Lanxess AG; Symrise AG; Celanese Corp; Tate & Lyle Plc; INEOS Group Holdings SA; Biosynth AG; Valtris Specialty Chemicals Inc; Sharon group; CHEMIPOL, S.A.; and SEIWA KASEI Co, Ltd. are some of the leading companies operating in the Asia Pacific cosmetic preservatives market.

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