Key Highlights
- The games software retail market includes games for domestic game consoles, handheld game consoles, mobile phones, and other wireless devices, and games for PC and Mac desktop computers. Online games are excluded (e.g., Second Life) from our scope. Market value includes retail sales.
- The Asia-Pacific games software retail market recorded revenues of $18.03 billion in 2024, representing a compound annual growth rate (CAGR) of 5.2% between 2019 and 2024.
- Online specialists account for the largest proportion of sales in the Asia-Pacific games software retail market in 2024; sales through this channel generated $7.12 billion, equivalent to 39.5% of the market's overall value.
- The healthy growth of the Asia-Pacific games software retail market during 2019-24 can be attributed to the widespread adoption of smartphones, the expansion of 5G networks, and the increasing availability of affordable data plans across Asia-Pacific countries.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the games software retail market in Asia-Pacific
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the games software retail market in Asia-Pacific
- Leading company profiles reveal details of key games software retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific games software retail market with five year forecasts
Reasons to Buy
- What was the size of the Asia-Pacific games software retail market by value in 2024?
- What will be the size of the Asia-Pacific games software retail market in 2029?
- What factors are affecting the strength of competition in the Asia-Pacific games software retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Asia-Pacific's games software retail market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tencent Holdings Ltd
- NetEase Inc
- Yamada Holdings Co Ltd
- Rakuten Group Inc

