Asia-Pacific Outdoor LED Display Market Outlook, 2028

Asia Pacific is expected to emerge as the fastest-growing region for the outdoor LED displays market during the forecast years. The use of outdoor LED displays for advertising and promoting products and content by various industries such as retail and entertainment is driving the growth of the outdoor LED displays market in the Asia Pacific region. Because of the rising population in Asia-Pacific, there is a significant crowd for billboards put on the sides of highways, buildings, and other areas, which is why billboard displays account for the majority of outdoor LED displays. Furthermore, many businesses in this sector make significant investments in billboard advertising, which contributes to the market's growth. The Asia-Pacific region use Outdoor LED Displays extensively for various applications, including advertising, sports events, concerts, public information displays, and transportation signage. Outdoor LED Displays are widely used in cities and urban areas to display promotional content, announcements, and other information. In addition, the use of Outdoor LED Displays is also increasing in rural areas, particularly for promoting tourism, agriculture, and other local industries. One of the key advantages of Outdoor LED Displays is their ability to display dynamic content and capture the attention of passersby. This makes them an ideal choice for advertising and marketing campaigns in crowded areas, such as shopping malls, airports, and train stations. In addition, Outdoor LED Displays are also used extensively in sports events and concerts, where they are used to display live scores, replays, and other content. The use of Outdoor LED Displays in Asia-Pacific is not limited to urban areas. These displays are also increasingly being used in rural areas for various applications such as promoting tourism, agriculture, and local industries. For example, in India, Outdoor LED Displays are used to promote local festivals and cultural events in rural areas.

According to the research report, “Asia-Pacific Outdoor LED Display Market Outlook, 2028” the market is anticipated to grow with more than 9% CAGR by 2023-28. The expanding adoption of Outdoor LED display across numerous applications, for example, retail stores, air terminals/railways, media, and marketing, sports and entertainment, theatres, and control rooms are foreseen to drive the market development over the forecast period. Besides, an expanding number of events which are help outdoor, for example, sports events, music concerts, product launches, brand endorsements, and political assemblies, to display live video, conventional marketing, dynamic content, and social media marketing. This is anticipated to boost the demand for Outdoor LED display. Numerous organizations are utilizing advanced innovations, for example, augmented reality, artificial intelligence, machine learning, and big data to expand the engagement of customers. One of the key factors driving growth in this region is the rapid urbanization and modernization of cities in countries such as China, India, and Indonesia. As these cities continue to develop, the demand for outdoor advertising is increasing as businesses seek to reach the growing urban population. Another factor contributing to the growth of the outdoor advertising market in Asia-Pacific is the increasing adoption of digital technologies. Digital billboards and displays are becoming more common in this region, as businesses and advertisers recognize the benefits of dynamic and interactive content, location-based targeting, and real-time data analytics. The growth of e-commerce and mobile technologies in Asia-Pacific has also created new opportunities for outdoor advertising, as advertisers look for ways to reach consumers on the go. The region has a large number of young and tech-savvy populations which is the target population for digital signage. With increasing disposable incomes, this population is increasingly embracing the new technologies made available in the market. Owing to this, Asia-Pacific is ranked as the fastest-growing regional market in the global digital signage market.

China is anticipated to be the fastest-growing market in the Asia-Pacific outdoor LED display market. China is projected to be one of the most innovative markets owing to the changes in consumer preferences. Also, there are various untapped markets in the region, which are likely to benefit the market in the assessment period. There has been increasing integration of interactive displays with VR and AR, which is expected to propel market growth in the coming time. Furthermore, players across the globe are taking initiatives to enhance their reach in China. For instance, in November 2019, Barco NV disclosed its partnership with 6 new partners across APAC. The partnership aims to deliver display technology in the healthcare sector. Owing to such initiatives, the market in the region is likely to offer significant expansion opportunities in the assessment period. The presence of major LED display manufacturers in China creates a highly competitive market, which helps to keep prices low. This makes outdoor LED displays more accessible to a wider range of customers, including small businesses and local governments. The major LED display manufacturers in China invest heavily in research and development, leading to advancements in LED display technology. This provides customers in China with access to the latest and most advanced outdoor LED displays. The LED display manufacturers in China have strict quality control standards, ensuring that their products meet international quality standards. This has helped to establish China as a leading producer of high-quality outdoor LED displays. The availability of major LED display manufacturers in China has created an efficient supply chain for outdoor LED displays, making it easier for customers to access a wide range of products at competitive prices. The Asia-Pacific region is home to some of the world's largest Outdoor LED Displays. For example, the world's largest LED screen is located in China's National Stadium (also known as the Bird's Nest), and it measures 60 meters wide and 40 meters high.

However, the growing popularity of LED displays in India is expected to boost the outdoor LED displays market in the country. LED displays are becoming increasingly popular in India due to their high brightness, vibrant colours, and energy efficiency. They are used in a wide range of applications, including outdoor advertising, sports stadiums, public events, and transportation hubs. The Indian government has also been promoting the use of LED displays as part of its energy conservation initiatives. The government's National Programme for LED-based Home and Street Lighting aims to promote energy-efficient lighting solutions across the country, including LED displays. This initiative has encouraged many businesses and organizations in India to switch to LED displays, which has further boosted the demand for outdoor LED displays in the market. Moreover, India is a rapidly growing economy with a large and young population, which has created a significant demand for advertising and marketing. This has led many businesses to adopt LED displays as an effective way to reach their target audience. As a result, the outdoor LED displays market in India is expected to continue growing in the coming years. Japan is one of the earliest adopters of Outdoor LED Displays, and the country has been using these displays since the 1980s. Today, Japan is a major market for Outdoor LED Displays, particularly in the transportation and advertising sectors. South Korea is another major market for Outdoor LED Displays in Asia-Pacific, driven by the growth of the country's media and entertainment industries. The country is home to many of the world's leading LED display manufacturers, and its demand for Outdoor LED Displays is expected to continue to grow in the coming years.

The increased population in Asia-Pacific has resulted in a large audience for billboards placed along roads, buildings, and other areas. In addition, many businesses in this region invest heavily in billboard advertising, contributing to the market's growth. Further, mobile LED displays have also established a solid foothold in the market because they offer viable opportunities for door-to-door advertising in this massively populated region. Additionally, there will probably be a rise in demand for outdoor LED displays used at sporting events and mega-events because Asia-Pacific is quickly becoming a dominant force in the world of sports. It is anticipated that this will create lucrative opportunities for the region's rapid outdoor LED display market development. In this densely populated region, mobile LED displays to offer viable door-to-door advertising opportunities. Outdoor LED screens are especially intended to deliver information in an outwardly appealing style even in harsh ecological conditions, including extraordinary heat, dust, and rains. The significant is held by this segment during the forecast period due to its immense demand in advanced applications, for example, perimeter boards; arena screens scoreboards, marketing boards, and video walls. Furthermore, expanding outdoor functions, for example, games, music concerts, product launches, brand endorsements, and political gatherings are anticipated to propel the development of the segment. Further, based on mounted technology, surface mounted segment is leading the market with more than 65% market share in 2022 in overall Asia-Pacific market.

The colour trend for Outdoor LED Displays in Asia-Pacific is similar to that of other regions, with full-colour (RGB) displays being the most popular choice. RGB displays are capable of producing millions of colors, making them ideal for displaying high-quality images, videos, and animations. In recent years, there has also been a growing demand for fine-pitch Outdoor LED Displays in Asia-Pacific, which offer higher pixel densities and more precise colour reproduction. Fine-pitch displays are commonly used for indoor applications such as retail displays, conference rooms, and control rooms. In addition, transparent LED displays are also becoming increasingly popular in Asia-Pacific. These displays offer a high degree of transparency, allowing viewers to see through the screen while still displaying content. They are commonly used for advertising and retail displays, and can be configured to display text, images, and videos in a variety of colors. The use of smart Outdoor LED Displays is also increasing in Asia-Pacific. These displays are equipped with sensors and other technologies that allow them to interact with their environment and display customized content based on real-time data. For example, smart Outdoor LED Displays can adjust their brightness based on the ambient lighting conditions, or display targeted advertisements based on the demographic data of the viewers. Another feature of smart Outdoor LED Displays is their ability to display targeted advertisements based on the demographic data of the viewers. This is accomplished through the use of cameras and sensors that can detect the age, gender, and other characteristics of the viewers. Advertisements can then be tailored to the specific audience, improving their effectiveness and engagement.

Trade shows & exhibitions for Outdoor LED Displays:

• LED China is one of the largest LED exhibitions in China, featuring the latest LED products and technologies, including Outdoor LED Displays. It takes place annually in September in Shenzhen.
• Sign China is another major exhibition in China, showcasing a wide range of signage and advertising products, including Outdoor LED Displays. It takes place annually in Shanghai.
• Tokyo International Gift Show is a major exhibition in Japan that showcases a wide range of gift items, including Outdoor LED Displays. It takes place twice a year in February and September.
• LED & OLED Expo exhibition is held annually in South Korea and features the latest LED and OLED products, including Outdoor LED Displays.
• LED Expo Thailand is the largest LED exhibition in Thailand, featuring the latest LED products and technologies, including Outdoor LED Displays. It takes place annually in May.
• LEDTech Expo is an annual exhibition in India that showcases the latest LED products and technologies, including Outdoor LED Displays.

Major Companies present in the market:

LG Electronics Inc., Barco NV , Sony Corporation, Daktronics Inc., Toshiba Corporation, Ekta Ltd., Panasonic Holdings Corporation, Leyard Opto-Electronic Company Ltd. , Lighthouse Technologies Limited., Shenzhen Dicolor Optoelectronics Co., Ltd., Shenzhen Absen Optoelectronics co., Ltd, Liantronic co., Ltd, Unilumin Group Co., Ltd, Infiled Electronics co., Ltd, Shanghai Sansi Electronic Engineering Co., Ltd., Mitsubishi Electric Corporation, Ledman Optoelectronic Co.,ltd., Huaxia Display Co., Ltd

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia-Pacific Outdoor LED display market with its value and forecast along with its segments
• Country-wise Outdoor LED display market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Mounted Technology

• Surface-Mounted Outdoor LED Display
• Individually Mounted Outdoor LED Displays

By Color Display

• Full Color Display
• Tri-Color Display
• Monochrome Display

By Application

• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• LED Matrix Boards

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; the author has started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Outdoor LED display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.