The Asia Pacific Smart Advertising Services Market should witness market growth of 21.4% CAGR during the forecast period (2022-2028).
Machine learning and artificial intelligence (AI) are two technical advances that enable businesses to more readily comprehend client behavior by examining vast volumes of data. AI helps marketers segment their audience and get insights into consumer preferences, which makes it simpler to tailor content and enhance the customer experience. Emails, social media, website activities, and even client onboarding programs may all be automated by marketers.
Automation may execute A/B split tests on the message to increase engagement, which can enhance the quality of consumer connection with a company. Marketers may also utilize automation systems to target customers on several channels to build multi-channel campaigns that include email, text messages, and social network advertising.
Japan is one of the world's top consumers of consumer electronics due to the country's increasing urbanization and rises in people's disposable income, both of which have fueled the region's expansion in the use of consumer electronics goods. Also, the region's technical development has boosted local players in consumer electronics products. Consumer electronics are divided into various products, such as mobile devices, wearable technology, TV sets, laptops, and white goods. The increasing production and sales of consumer electronics for various reasons, combined with ever-growing urbanization, will result in the broader adoption of smart advertising services, driving market expansion in the Asia Pacific region.
The China market dominated the Asia Pacific Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $101,544.8 million by 2028. The Japan market is experiencing a CAGR of 20.7% during (2022-2028). Additionally, The India market would experience a CAGR of 22.1% during (2022-2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Machine learning and artificial intelligence (AI) are two technical advances that enable businesses to more readily comprehend client behavior by examining vast volumes of data. AI helps marketers segment their audience and get insights into consumer preferences, which makes it simpler to tailor content and enhance the customer experience. Emails, social media, website activities, and even client onboarding programs may all be automated by marketers.
Automation may execute A/B split tests on the message to increase engagement, which can enhance the quality of consumer connection with a company. Marketers may also utilize automation systems to target customers on several channels to build multi-channel campaigns that include email, text messages, and social network advertising.
Japan is one of the world's top consumers of consumer electronics due to the country's increasing urbanization and rises in people's disposable income, both of which have fueled the region's expansion in the use of consumer electronics goods. Also, the region's technical development has boosted local players in consumer electronics products. Consumer electronics are divided into various products, such as mobile devices, wearable technology, TV sets, laptops, and white goods. The increasing production and sales of consumer electronics for various reasons, combined with ever-growing urbanization, will result in the broader adoption of smart advertising services, driving market expansion in the Asia Pacific region.
The China market dominated the Asia Pacific Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $101,544.8 million by 2028. The Japan market is experiencing a CAGR of 20.7% during (2022-2028). Additionally, The India market would experience a CAGR of 22.1% during (2022-2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Scope of the Study
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Type
- Search Engine Advertising
- Mobile Advertising
- Social Media Advertising
- Email Advertising
- Online Display Advertising
- Video Advertising
- Others
By Platform Type
- Mobile
- Laptops, Desktops & Tablets
- Others
By Pricing Model
- Performance Based Advertising
- Cost Per Mille (CPM)
- Hybrid
By Vertical
- Retail & Consumer Goods
- IT & Telecommunication
- BFSI
- Education
- Healthcare & Dental
- Media & Entertainment
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Smart Advertising Services Market, by Enterprise Size
1.4.2 Asia Pacific Smart Advertising Services Market, by Type
1.4.3 Asia Pacific Smart Advertising Services Market, by Platform Type
1.4.4 Asia Pacific Smart Advertising Services Market, by Pricing Model
1.4.5 Asia Pacific Smart Advertising Services Market, by Vertical
1.4.6 Asia Pacific Smart Advertising Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2018, Jun - 2022, Sep) Leading Players
Chapter 4. Asia Pacific Smart Advertising Services Market by Enterprise Size
4.1 Asia Pacific Large Enterprises Market by Country
4.2 Asia Pacific Small & Medium Enterprises Market by Country
Chapter 5. Asia Pacific Smart Advertising Services Market by Type
5.1 Asia Pacific Search Engine Advertising Market by Country
5.2 Asia Pacific Mobile Advertising Market by Country
5.3 Asia Pacific Social Media Advertising Market by Country
5.4 Asia Pacific Email Advertising Market by Country
5.5 Asia Pacific Online Display Advertising Market by Country
5.6 Asia Pacific Video Advertising Market by Country
5.7 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Smart Advertising Services Market by Platform Type
6.1 Asia Pacific Mobile Market by Country
6.2 Asia Pacific Laptops, Desktops & Tablets Market by Country
6.3 Asia Pacific Others Market by Country
Chapter 7. Asia Pacific Smart Advertising Services Market by Pricing Model
7.1 Asia Pacific Performance Based Advertising Market by Country
7.2 Asia Pacific Cost Per Mille (CPM) Market by Country
7.3 Asia Pacific Hybrid Market by Country
Chapter 8. Asia Pacific Smart Advertising Services Market by Vertical
8.1 Asia Pacific Retail & Consumer Goods Market by Country
8.2 Asia Pacific IT & Telecommunication Market by Country
8.3 Asia Pacific BFSI Market by Country
8.4 Asia Pacific Education Market by Country
8.5 Asia Pacific Healthcare & Dental Market by Country
8.6 Asia Pacific Media & Entertainment Market by Country
8.7 Asia Pacific Others Market by Country
Chapter 9. Asia Pacific Smart Advertising Services Market by Country
9.1 China Smart Advertising Services Market
9.1.1 China Smart Advertising Services Market by Enterprise Size
9.1.2 China Smart Advertising Services Market by Type
9.1.3 China Smart Advertising Services Market by Platform Type
9.1.4 China Smart Advertising Services Market by Pricing Model
9.1.5 China Smart Advertising Services Market by Vertical
9.2 Japan Smart Advertising Services Market
9.2.1 Japan Smart Advertising Services Market by Enterprise Size
9.2.2 Japan Smart Advertising Services Market by Type
9.2.3 Japan Smart Advertising Services Market by Platform Type
9.2.4 Japan Smart Advertising Services Market by Pricing Model
9.2.5 Japan Smart Advertising Services Market by Vertical
9.3 India Smart Advertising Services Market
9.3.1 India Smart Advertising Services Market by Enterprise Size
9.3.2 India Smart Advertising Services Market by Type
9.3.3 India Smart Advertising Services Market by Platform Type
9.3.4 India Smart Advertising Services Market by Pricing Model
9.3.5 India Smart Advertising Services Market by Vertical
9.4 South Korea Smart Advertising Services Market
9.4.1 South Korea Smart Advertising Services Market by Enterprise Size
9.4.2 South Korea Smart Advertising Services Market by Type
9.4.3 South Korea Smart Advertising Services Market by Platform Type
9.4.4 South Korea Smart Advertising Services Market by Pricing Model
9.4.5 South Korea Smart Advertising Services Market by Vertical
9.5 Singapore Smart Advertising Services Market
9.5.1 Singapore Smart Advertising Services Market by Enterprise Size
9.5.2 Singapore Smart Advertising Services Market by Type
9.5.3 Singapore Smart Advertising Services Market by Platform Type
9.5.4 Singapore Smart Advertising Services Market by Pricing Model
9.5.5 Singapore Smart Advertising Services Market by Vertical
9.6 Malaysia Smart Advertising Services Market
9.6.1 Malaysia Smart Advertising Services Market by Enterprise Size
9.6.2 Malaysia Smart Advertising Services Market by Type
9.6.3 Malaysia Smart Advertising Services Market by Platform Type
9.6.4 Malaysia Smart Advertising Services Market by Pricing Model
9.6.5 Malaysia Smart Advertising Services Market by Vertical
9.7 Rest of Asia Pacific Smart Advertising Services Market
9.7.1 Rest of Asia Pacific Smart Advertising Services Market by Enterprise Size
9.7.2 Rest of Asia Pacific Smart Advertising Services Market by Type
9.7.3 Rest of Asia Pacific Smart Advertising Services Market by Platform Type
9.7.4 Rest of Asia Pacific Smart Advertising Services Market by Pricing Model
9.7.5 Rest of Asia Pacific Smart Advertising Services Market by Vertical
Chapter 10. Company Profiles
10.1 Google LLC (Alphabet, Inc.)
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Hulu, LLC (The Walt Disney Company)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segment and Regional Analysis
10.2.4 Recent strategies and developments:
10.2.4.1 Product Launches and Product Expansions:
10.2.5 SWOT Analysis
10.3 Facebook (Meta Platforms, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segment and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 SWOT Analysis
10.4 Twitter, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental Analysis
10.6.4 Recent strategies and developments:
10.6.4.1 Product Launches and Product Expansions:
10.6.5 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 SWOT Analysis
10.8 Alibaba Group Holding Limited
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental Analysis
10.9 Deloitte Touche Tohmatsu Limited
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Recent strategies and developments:
10.9.3.1 Acquisition and Mergers:
10.10. BlueFocus Communication Group
10.10.1 Company Overview
Companies Mentioned
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
Methodology
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