Asia-Pacific Television Market Outlook, 2028

Television penetration in the Asia-Pacific region is substantial, with a large portion of households owning at least one television set. Despite the growth of digital and mobile platforms, traditional television remains a popular medium for entertainment and information. Furthermore, television continues to be a significant source of news and information for many people in the Asia-Pacific region. News channels provide up-to-date coverage of domestic and international events, offering a comprehensive perspective on current affairs. Moreover, TV shopping channels are prevalent in the Asia-Pacific region. These channels allow viewers to purchase products directly through the television by calling a dedicated hotline or placing orders online. In addition, TV shopping channels are prevalent in the Asia-Pacific region. These channels allow viewers to purchase products directly through the television by calling a dedicated hotline or placing orders online. In addition, educational programming for children is a priority in the Asia-Pacific region. Television networks and channels offer a range of educational shows that aim to entertain and educate young viewers, covering topics such as science, history, language learning, and moral values.

According to the research report, Asia-Pacific Television Market Outlook, 2028 the market is expected to grow with 4.18% CAGR by 2023-28. Streaming services have experienced rapid growth in the Asia-Pacific region. Platforms like Netflix, iQiyi, Viu, and Hotstar offer a wide range of local and international content, providing viewers with on-demand access to movies, TV series, and original productions. Streaming services have contributed to the changing viewing habits of audiences, who can now watch content anytime, anywhere, on various devices. Furthermore, sports broadcasting, including regional and international sporting events, is a major driver of the television market in the Asia-Pacific region. The region's passion for sports such as cricket, football, basketball, and badminton drives high viewership and advertising revenue. Broadcasters secure rights to major sporting events and invest in comprehensive coverage, attracting a large and engaged audience. Moreover, sports broadcasting, including regional and international sporting events, is a major driver of the television market in the Asia-Pacific region. The region's passion for sports, such as cricket, football, basketball, and badminton, drives high viewership and advertising revenue. Broadcasters secure rights to major sporting events and invest in comprehensive coverage, attracting a large and engaged audience. In addition, the Asia-Pacific region has seen a significant increase in mobile and OTT viewing. With the widespread adoption of smartphones and affordable data plans, viewers are increasingly consuming television content on mobile devices. This has led to the rise of mobile streaming platforms and apps, offering on-the-go access to a wide range of TV shows, movies, and live events.

The Asia-Pacific region has a thriving animation industry, producing both traditional hand-drawn and computer-generated animated content. Countries like Japan, South Korea, and China are known for their animation studios and have created globally recognized franchises, including anime series and feature films. Anime, in particular, has a dedicated fan base worldwide. Furthermore, reality TV shows and variety programs are immensely popular in the Asia-Pacific region. These shows often feature celebrities, talent competitions, game shows, and talk shows. They provide entertainment, showcase talent, and allow viewers to engage with their favorite personalities. Examples include South Korea's Running Man, Japan's Takeshi's Castle, and India's Big Boss. Moreover, Asian pop culture, including music, dramas, and entertainment, has gained a significant following globally. K-pop, J-pop, and other Asian music genres have captured the attention of international audiences, leading to the popularity of groups like BTS and BLACKPINK. Asian dramas and films are also gaining recognition worldwide, with streaming platforms making them more accessible to international viewers. In addition, many countries in the Asia-Pacific region adapt international television formats, such as game shows, talent competitions, and reality TV programs. Local versions of popular shows like Who Wants to Be a Millionaire? The Voice, and MasterChef have been successful in various Asian countries, tailored to local languages, cultures, and preferences.

Major Companies present in the market:

Samsung Electronics Co., Ltd, LG Corporation, TCL Technology Group Corporation, Sony Corporation, Panasonic Corporation, Hisense Group, Skyworth Group Co., Ltd., Vizio Inc., Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Apple Inc., Sceptre Inc, Sharp Corporation, Micromax Informatics, JVCKenwood Corporation, OnePlus Technology (Shenzhen) Co., Ltd, Westinghouse Electric Corporation, Mirc Electronics Ltd, Insignia Products.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

Aspects covered in this report

• Europe Television market with its value and forecast along with its segments
• Country-wise Television market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Screen

• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Screen Size

• Below 32 inches
• 32-45 inches
• 46-55 inches
• 56-65 inches
• 65+ inches

By Distribution Channel

• Multibranded Stores
• Supermarket
• Brand Stores & Others
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.