Asia-Pacific Tonic Water Market Forecast to 2031 - Regional Analysis - by Type, Category, and End User

The Asia Pacific tonic water market was valued at US$ 393.73 million in 2023 and is expected to reach US$ 736.22 million by 2031; it is estimated to register a CAGR of 8.1% from 2023 to 2031.

Proliferation of E-Commerce Boosts Asia Pacific Tonic Water Market

With the increasing popularity of online shopping, particularly in the food & beverages sector, tonic water brands can leverage e-commerce platforms to expand their market presence and reach an extended consumer base. By establishing an online presence, these brands can directly connect with consumers, offering seamless shopping experience and convenient delivery options, which is especially appealing to busy urban residents. The launch of a dedicated online platform specifically offering alcoholic beverages and mixers creates growth opportunities for the tonic water market players.

In July 2022, A1 Cuisines, a company that owns and manufactures the Malaki brand of tonic water, announced the launch of BeverageCart, India’s first mobile app-based beverage platform. The app aims to aid the smooth delivery of beverages to retailers, hotels, restaurants, and caterers, thereby fulfilling wholesale online orders. Such platforms provide a curated selection of premium tonic water brands, offering consumers a one-stop shop for their cocktail needs.

In addition, the digital landscape allows tonic water brands to showcase their extensive product range, share cocktail recipes, and engage with consumers through interactive content and personalized recommendations. By harnessing the power of digital marketing and analytics, brands can target niche consumer segments and tailor their messaging to resonate with different preferences and occasions, driving awareness and loyalty.

Asia Pacific Tonic Water Market Overview

The demand for tonic water is surging in Asia Pacific due to shifting consumer preferences and evolving drinking culture. The increasing popularity of gin and tonic cocktails among young demographics is a major factor contributing to market growth. As Western drinking trends continue to influence the market in Asia Pacific, there’s a growing appreciation for gin-based beverages, leading to a corresponding surge in demand for tonic water as a key mixer.

Further, the surging nightlife and increasing tourism industry has propelled the demand for tonic water in bars, restaurants, and pubs. In addition, the rise of cocktail culture in urban areas across the region has created a demand for tonic water and other high-quality mixers as consumers seek to replicate the craft cocktail experience at home and in bars.

Asia Pacific Tonic Water Market Revenue and Forecast to 2031 (US$ Million)

Asia Pacific Tonic Water Market Segmentation

The Asia Pacific tonic water market is categorized into by type, category, end user, and country.

Based on type, the Asia Pacific tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.

In terms of category, the Asia Pacific tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.

By end user, the Asia Pacific tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.

Based on country, the Asia Pacific tonic water market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific tonic water market share in 2023.

The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, East Imperial Beverage Corp, Britvic Plc, and Bickford & Sons Ltd. are some of the leading companies operating in the Asia Pacific tonic water market.

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