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Alcoholic Drinks Packaging in Australia

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    Report

  • 10 Pages
  • October 2025
  • Region: Australia
  • Euromonitor International
  • ID: 1668440
In 2024, total packaging unit volumes for alcoholic drinks increased by 1% in Australia, with packaging for beer, cider/perry and spirits all recording positive growth in this year. Beer packaging grew overall, with domestic lager performing well and non/low alcohol beer seeing particularly strong growth. Non-alcoholic wine was a very dynamic performer in 2024, reflecting an ongoing shift towards lower alcohol consumption and more responsible drinking habits.

This Alcoholic Drinks Packaging in Australia report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Aluminium/plastic pouches performing strongly in Australian alcoholic drinks packaging
  • Consumer demand shifts away from glass bottles in standard beer formats
  • Aluminium bottles set a new benchmark in premium wine packaging
PROSPECTS AND OPPORTUNITIES
  • Bag-in-box packaging expands in RTDs for bulk serving and extended freshness
  • Growth in metal beverage cans and metal bottles is reshaping wine packaging trends
DISCLAIMER