Beekeeping in Australia - Industry Market Research Report

Buzz Kill: Bushfires and the Covid-19 Pandemic Have Significantly Affected Industry Activity

The Beekeeping industry has expanded in recent years. Consumers have increasingly demanded premium high-value honey, like manuka honey, boosting average honey prices. Beekeepers have capitalised on this trend by shifting away from generic honey products and focusing on producing differentiated honey varieties. Research and development into the unique properties and health benefits of different honey varieties and marketing these qualities to consumers have underpinned industry growth in recent years. Industrywide revenue has been growing at an annualised 2.3% over the past five years and is expected to total $285.5 million in 2023-24, when revenue jumps by an estimated 5.7%.

Nonetheless, industry revenue growth has been constrained by several adverse events in recent years, including the COVID-19 pandemic, the 2019-20 summer bushfires and the discovery of the varroa mite in New South Wales in mid-2022.Industry operators keep bees, which includes collecting honey, royal jelly, beeswax and other bee products. Beekeepers also provide pollination services to other agricultural businesses. Companies that purchase raw inputs from beekeepers to produce honey products are excluded from the industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.