Without a hitch: A return to revenue growth after economic recovery drives marriage numbers
Operators in the Bridal Stores industry have faced volatile demand conditions over the past five years. Prior to the COVID-19 pandemic, increases in the number of marriages and in consumer sentiment benefitted industry performance. Additionally, the legalisation of same-sex marriages in December 2017 expanded the industry's addressable market for bridal stores. However, the COVID-19 pandemic has limited the number of marriages across Australia over the past three years. This, along with trading restrictions limiting industry players' ability to operate, has severely hindered demand and revenue for bridal gowns and accessories over the same period. Consequently, industry revenue is expected to decline at an annualised 3.1% over the five years through 2021-22, to $352.7 million.
Industry stores sell bridal wear, including wedding gowns, veils and other accessories such as shoes, gloves and jewellery. Stores typically also provide basic alteration services, such as hemming, taking in or letting out seams, and lengthening or shortening garments. Online-only retailers of bridal gowns and accessories are excluded from the industry, but sales made through online channels of physical retailers are included.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
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Methodology
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