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Butter and Spreads in Australia

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    Report

  • 23 Pages
  • August 2025
  • Region: Australia
  • Euromonitor International
  • ID: 3514482
Butter and spreads has continued to grow steadily in current value terms in 2025, although the pace of growth has moderated since the 2023 peak. This deceleration reflects the easing of global commodity prices and a recovery in dairy supply, which has helped stabilise unit prices over the past two years. With pricing pressure subsiding, value growth is now more closely aligned with underlying volume trends rather than inflationary surges.

The Butter and Spreads in Australia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth backed by butter blends and health-driven premium innovation
  • Fonterra maintains leadership, but divestment signals a shift in the competitive landscape
  • Supermarkets successfully adapt to polarised demand
PROSPECTS AND OPPORTUNITIES
  • Sales set to be boosted by premiumisation and evolving household dynamics
  • Health consciousness and ingredient transparency reshaping consumer priorities
  • Butter and spreads set to enter transformative phase as Fonterra divests
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRALIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 16 Penetration of Private Label by Category: % Value 2020-2025
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources