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Colour Cosmetics in Australia

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    Report

  • 31 Pages
  • June 2025
  • Region: Australia
  • Euromonitor International
  • ID: 224216
Sales of colour cosmetics entered a period of normalisation in Australia in 2024, with the category seeing steady growth in current value terms after the strong post-pandemic rebound in 2023. This deceleration reflects a combination of factors, including the fading base effect from the surge in demand when consumers returned to regular beauty routines after the pandemic, as well as ongoing cost-of-living pressures prompting shoppers to rationalise their discretionary spending.

The Colour Cosmetics in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Colour cosmetics sees a return to more stable growth
  • L’Oréal maintains the lead as MCoBeauty emerges as the most dynamic challenger
  • Beauty specialists lead the distribution landscape as supermarkets make gains
PROSPECTS AND OPPORTUNITIES
  • Colour cosmetics set for steady growth backed by innovation
  • Players will have to go further to win over consumers
  • Innovation likely to focus on multifunctional and sustainable products
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2021-2024
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2021-2024
  • Table 7 LBN Brand Shares of Lip Products: % Value 2021-2024
  • Table 8 LBN Brand Shares of Nail Products: % Value 2021-2024
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN AUSTRALIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources