Dating Services in Australia - Industry Market Research Report

Good match: Consumers have taken a shine to industry services as online dating acceptance grows

Dating Services in Australia

The Dating Services industry has performed well over the past five years. Traditionally, many industry operators have struggled with negative public perceptions surrounding the use of dating services, particularly online platforms. However, consumers have become increasingly comfortable with paying for online dating services over the past five years. As a result, online dating has grown to become the industry's main service, driving industry revenue over the period. Industry revenue is expected to grow at an annualised 6.5% over the five years through 2021-22, to $185.5 million. This trend includes anticipated revenue growth of 4.3% in the current year.

Companies in the industry provide services that allow clients to meet with other clients, usually intending to pursue romantic relationships. Services can be provided through phone, the internet, magazines and newspapers. The industry also includes companies that organise singles events, such as speed dating. The industry does not include social networking sites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.