The Australia Earl Grey Tea Market was valued at AUD 431.38 Million in 2025, and is projected to reach AUD 880.85 Million by 2034, rising at a CAGR of 7.40%.
Based on the distribution channels, the Australia earl grey tea market share is driven by hypermarkets and supermarkets as they offer a broad range of products to cater to the dietary needs of consumers.
Australia earl grey tea market growth gets accelerated as earl grey tea offers numerous health benefits. These include antioxidant properties for combating oxidative stress, improved digestion, hypertension, lower blood pressure levels, mental alertness, immune support, stress relief, oral health benefits, and hydration while its low-calorie nature supports weight management goals. Earl Grey's demand rises as it aligns with health-conscious beverage choices.
The distinct flavour profile of this product, which includes notes of citrusy bergamot, is widely available in numerous hypermarkets and supermarkets in various convenient packaging options like tea bags and loose leaves. It caters to diverse consumer preferences. It is easily accessible in retail outlets ensuring easy availability to consumers during their shopping routines.
According to the Australian Bureau of Statistics (ABS), the prevalence of hypertension rises with age, nearly tripling from 4.7% in the 35-44 age group to 12.4% in the 45-54 age group. It further escalates with age, with almost half (45.2%) of individuals aged 75 years and older reporting hypertension, indicating a strong customer base for the Australia earl grey tea market to thrive.
Based on the distribution channels, the Australia earl grey tea market share is driven by hypermarkets and supermarkets as they offer a broad range of products to cater to the dietary needs of consumers.
Australia earl grey tea market growth gets accelerated as earl grey tea offers numerous health benefits. These include antioxidant properties for combating oxidative stress, improved digestion, hypertension, lower blood pressure levels, mental alertness, immune support, stress relief, oral health benefits, and hydration while its low-calorie nature supports weight management goals. Earl Grey's demand rises as it aligns with health-conscious beverage choices.
The distinct flavour profile of this product, which includes notes of citrusy bergamot, is widely available in numerous hypermarkets and supermarkets in various convenient packaging options like tea bags and loose leaves. It caters to diverse consumer preferences. It is easily accessible in retail outlets ensuring easy availability to consumers during their shopping routines.
According to the Australian Bureau of Statistics (ABS), the prevalence of hypertension rises with age, nearly tripling from 4.7% in the 35-44 age group to 12.4% in the 45-54 age group. It further escalates with age, with almost half (45.2%) of individuals aged 75 years and older reporting hypertension, indicating a strong customer base for the Australia earl grey tea market to thrive.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Origin
- Organic
- Conventional
Market Breakup by Type
- Black
- Green
- Oolong
- Others
Market Breakup by Form
- Loose
- Sachets/Bags
- Premixes
- Ready-to-Drink
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Speciality Stores
- Online Channel
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Earl Grey Tea Market Share
Consumers are increasingly preferring organic options due to their perceived health benefits and environmentally friendly cultivation practices. Organic Earl Grey tea is made without the use of synthetic pesticides and fertilisers, aligning with the growing trend towards natural and sustainable products. This preference is driven by a desire for higher quality, better taste, and a commitment to supporting sustainable agriculture and ethical farming practices.Leading Companies in the Australia Earl Grey Tea Market
The growth of the earl grey tea market is fuelled by increasing cases of hypertension and low blood pressure levels and availability in a wide range of packaging at hypermarkets and supermarkets.- The Art of Tea
- Nerada Tea Pty Ltd.
- Byron Bay Tea Company
- Madura Tea Estates
- Chai Walli
- BlendCo Pty Ltd. (Tea Forté AU)
- Kintra Foods
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market17 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Earl Grey Tea Market Overview
9 Australia Earl Grey Tea Market Overview
10 Australia Earl Grey Tea Market by Origin
11 Australia Earl Grey Tea Market by Type
12 Australia Earl Grey Tea Market by Form
13 Australia Earl Grey Tea Market by Distribution Channel
14 Australia Earl Grey Tea Market by Region
15 Market Dynamics
16 Competitive Landscape
Companies Mentioned
- The Art of Tea
- Nerada Tea Pty Ltd.
- Byron Bay Tea Company
- Madura Tea Estates
- Chai Walli
- BlendCo Pty Ltd.( Tea Forté AU)
- Kintra Foods
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 119 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 431.38 Million |
| Forecasted Market Value ( AUD | $ 880.85 Million |
| Compound Annual Growth Rate | 7.4% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 7 |
