The Australia Earl Grey tea market was valued at USD 267.77 Million in 2024. The industry is expected to grow at a CAGR of 6.30% during the forecast period of 2025-2034 to attain a valuation of USD 493.28 Million by 2034.
Conventional Earl Grey tea, on the other hand, uses chemicals such as pesticides to fuel the growth of the source plant. While this does facilitate better growing of crops, it risks brining in numerous health issues along with it. In the past, consumers focusing on affordability often chose conventional Earl Grey tea, but with increasing awareness, consumers are ready to pay more for organic teas.
Oolong Earl Grey tea takes longer time for fermentation than green but less time than black Earl Grey tea. Black is beneficial for boosting energy levels as it contains high caffeine content but is fully oxidised, due to which it doesn’t offer antioxidant benefits. Although personal preference does influence choice of type of Earl Grey tea, the overall consumer shift towards healthy beverages is encouraging the growth of green Earl Grey tea.
Other market players include Madura Tea Estates, Bettys & Taylors of Harrogate Limited, Vittoria Food & Beverage, and Kintra Foods, among others.
Key Trends in the Market
Earl Grey tea is a blend of tea in which oil of bergamot is added to provide extra flavour to it. The tea obtains its unique taste from rind’s fragrant oil. Earl Grey teas are preferred over other teas because they have high concentrations of antioxidants which are known to support the health of the heart and help prevent of cardiovascular diseases, high blood pressure, and heart attacks.- Earl Grey tea has an increasing demand owing to its health advantages like reducing stress and anxiety, increasing energy levels, improving dental problems, detoxifying of body, and reducing digestion problems, ultimately helping the market to grow.
- With the growing trend of health consciousness in Australia, people are shifting to healthier diets to improve their lifestyles. Accordingly, there is a heightened demand for Earl Grey tea, contributing to the growth of the market.
- A rise in demand for detoxifying and destressing beverages especially by the working individuals is fuelling the Australia Earl Grey tea market growth.
Market Segmentation
Australia Earl Grey Tea Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Breakup by Origin
- Organic
- Conventional
Breakup by Type
- Black
- Green
- Oolong
- Others
Breakup by Form
- Loose
- Sachets/Bags
- Premixes
- Ready-to-Drink
- Others
Breakup by Distribution Channels
- Hypermarkets and Supermarkets
- Convenience Stores
- Special Stores
- Online
- Others
Market Share by Origin
Organic Earl Grey is leading the Australia Earl Grey tea market because of the growing popularity and demand of organic product worldwide and in Australia. Organic tea utilizes no chemical fertilisers such as herbicides, fungicides and pesticides in the tea leaf growing process, instead a complete sustainable crop is grown using natural methods.Conventional Earl Grey tea, on the other hand, uses chemicals such as pesticides to fuel the growth of the source plant. While this does facilitate better growing of crops, it risks brining in numerous health issues along with it. In the past, consumers focusing on affordability often chose conventional Earl Grey tea, but with increasing awareness, consumers are ready to pay more for organic teas.
Market Share by Type
The green type of Earl Grey tea is expected to have a leading share in the Australia Earl Grey tea market because it does not undergo oxidation and has high level of antioxidants protecting consumers from various heart diseases while improving brain capacity as well.Oolong Earl Grey tea takes longer time for fermentation than green but less time than black Earl Grey tea. Black is beneficial for boosting energy levels as it contains high caffeine content but is fully oxidised, due to which it doesn’t offer antioxidant benefits. Although personal preference does influence choice of type of Earl Grey tea, the overall consumer shift towards healthy beverages is encouraging the growth of green Earl Grey tea.
Competitive Landscape
The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia Earl Grey tea market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.Associated British Foods plc
Associated British Foods plc was established in 1935 and is headquartered in London, United Kingdom. It is a British food processing and retailing company which is known for the production of baker’s yeast and sugar along with other ingredients such as enzymes, emulsifiers, and lactose.Nerada Tea Ply Ltd.
Nerada Tea Ply Ltd. founded in 1992 is headquartered in Queensland, Australia. It is a food and beverage service company which manufactures pesticide-free black tea and supplies them in cup, loose leaf, pot bag, and tagged tea bag forms.Byron Bay Tea Company
Byron Bay Tea Company was founded in 2005 and has its headquarter in Australia’s New South Wales. It is a food and beverage service provider that offers oriental teas, health and wellness herbal teas, retail and hospitality teas, traditional teas, tea ware, and corporate gifts.Other market players include Madura Tea Estates, Bettys & Taylors of Harrogate Limited, Vittoria Food & Beverage, and Kintra Foods, among others.
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Australia Earl Grey Tea Market Analysis
6 Market Dynamics
8 Competitive Landscape
Companies Mentioned
- Associated British Foods plc
- Nerada Tea Ply Ltd.
- Byron Bay Tea Company
