The Australia Electric Toothbrush Market was sized at 95.20 Million in 2025, and is projected to reach 183.80 Million by 2034, rising at a CAGR of 6.80%.
Rechargeable electric toothbrushes have been driving the Australia electric toothbrush market growth as they are cost-effective in the long run.
Australia electric toothbrush market growth is accelerated by the rechargeable toothbrushes that may have a higher initial cost but provide various benefits in the long run. They are convenient as they offer uninterrupted use once fully charged and come with magnetic charging stands and travel cases. They often have advanced features such as timers, brushing modes, Bluetooth connectivity and many more for tracking brushing habits. Electric toothbrushes are perceived as environmentally friendly as they reduce battery waste than battery-operated toothbrushes. Rechargeable Electric Toothbrush from Oral-B iO series 9 has a smart pressure sensor which helps to protect your gums and enamel from brushing too hard and a 2-minute quadrant timer that pulsates every 30 seconds, ensuring a complete clean.
Increasing awareness of oral health and hygiene is driving consumers to invest in advanced dental care products, such as electric toothbrushes. Improved understanding of the benefits of proper oral care has led to greater adoption of these devices. The increasing need for convenience among individuals is fuelling the Australia electric toothbrush market growth, as electric toothbrushes offer ease of use and advanced features like timers, pressure sensors, and automated brushing motions. These attributes led consumers to look for more efficient and effortless oral care solutions.
Rechargeable electric toothbrushes have been driving the Australia electric toothbrush market growth as they are cost-effective in the long run.
Australia electric toothbrush market growth is accelerated by the rechargeable toothbrushes that may have a higher initial cost but provide various benefits in the long run. They are convenient as they offer uninterrupted use once fully charged and come with magnetic charging stands and travel cases. They often have advanced features such as timers, brushing modes, Bluetooth connectivity and many more for tracking brushing habits. Electric toothbrushes are perceived as environmentally friendly as they reduce battery waste than battery-operated toothbrushes. Rechargeable Electric Toothbrush from Oral-B iO series 9 has a smart pressure sensor which helps to protect your gums and enamel from brushing too hard and a 2-minute quadrant timer that pulsates every 30 seconds, ensuring a complete clean.
Increasing awareness of oral health and hygiene is driving consumers to invest in advanced dental care products, such as electric toothbrushes. Improved understanding of the benefits of proper oral care has led to greater adoption of these devices. The increasing need for convenience among individuals is fuelling the Australia electric toothbrush market growth, as electric toothbrushes offer ease of use and advanced features like timers, pressure sensors, and automated brushing motions. These attributes led consumers to look for more efficient and effortless oral care solutions.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Battery Operated
- Rechargeable
Market Breakup by Bristle
- Soft Bristles
- Nanometer Bristles
Market Breakup by Head Movement
- Rotation/Oscillations
- Sonic/Side-by-Side
Market Breakup by End Use
- Kids
- Adults
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Electric Toothbrush Market Share
Soft bristles are preferred due to their gentle nature, which reduces the risk of damaging enamel and gums while effectively cleaning teeth. Soft bristles are recommended by dental professionals for their ability to provide thorough cleaning without causing irritation or abrasion to the sensitive tissues of the mouth.Leading Companies in the Australia Electric Toothbrush Market
The growth of the electric toothbrush market is fuelled by the increasing use of rechargeable electric toothbrushes, rising household expenditure and disposable income, and changing lifestyles.- Colgate-Palmolive Company
- Procter & Gamble Company
- Koninklijke Philips N.V.
- Panasonic Holdings Corporation
- Pigeon Corporation
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market18 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Electric Toothbrush Market Overview
9 Australia Electric Toothbrush Market Overview
10 Australia Electric Toothbrush Market by Product Type
11 Australia Electric Toothbrush Market by Bristle
12 Australia Electric Toothbrush Market by Head Movement
13 Australia Electric Toothbrush Market by End Use
14 Australia Electric Toothbrush Market by Distribution Channel
15 Australia Electric Toothbrush Market by Region
16 Market Dynamics
17 Competitive Landscape
Companies Mentioned
- Colgate-Palmolive Company
- Procter & Gamble Company
- Koninklijke Philips N.V.
- Panasonic Holdings Corporation
- Pigeon Corporation
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 118 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value in 2025 | 95.2 Million |
| Forecasted Market Value by 2034 | 183.8 Million |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 5 |
