GPs are the first point of contact in the medical system, providing direct treatment to patients, diagnosing health problems and referring patients to specialists or general hospitals. The Australian population's age profile is a strong demand determinant for general practice medical services. Australia's population has been ageing rapidly, as more baby boomers have reached retirement age. The ageing population has supported demand for GPs' services in recent years, as older people experience more health concerns, like chronic illness and minor ailments. Industry firms and practitioners primarily provide general practice medical services. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.Golden oldies: Australia's ageing population is driving revenue growth for general medical services
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