Australia Mattress - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The australia mattress market size is expected to increase from USD 1.72 billion in 2025 to USD 1.78 billion in 2026 and reach USD 2.12 billion by 2031, growing at a CAGR of 3.56% over 2026-2031. This report is Segmented by Product Type (Innerspring/Coil, Foam, Latex, Hybrid, Other), Mattress Size (Single, Double, Queen, King, Custom), End User (Residential, Commercial), Distribution Channel (B2C/Retail, B2B/Project), and Geography (New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania, Australian Capital Territory, Northern Territory). Market Forecasts are in Value (USD)

Australia Mattress Market Trends and Insights

Housing Formation and Replacement Cycles Intensify

National supply underperformed underlying household formation in 2024 and 2025, as completions trailed the number of new dwellings implied by population growth, which maintained a structural shortfall. The National Housing Supply and Affordability Council reported 177,000 completions in 2024 and estimated annual demand for 223,000 dwellings, underscoring a persistent supply gap that feeds replacement and upgrade cycles within existing housing stock. Net overseas migration added 305,600 people in the year to June 2025, which lifted bedroom demand and supported sales in corridors where new households form. As rooms in established homes are repurposed for flexible use, consumers favor larger formats and enhanced support systems for longevity, which aligns with the projected 5.44% CAGR for king-size mattresses to 2031. Western Australia demonstrates new-supply momentum, with 22,602 completions in fiscal 2024-25, up 25.1% year over year, adding to first-purchase demand alongside replacement cycles in undersupplied rental markets[3]. Vendors are aligning assortments around queen and king sizes in fast-growing corridors in Queensland and Western Australia, which reinforces a shift toward premium hybrids as households prioritize comfort and durability over entry price.

Bed-in-a-Box Adoption Lifts Online Penetration

The Australia mattress market benefits from bed-in-a-box adoption, which compresses freight and enables convenient delivery, and from in-home trials that shift evaluation from showrooms to bedrooms. Online penetration inside B2C is expected to remain the fastest-growing channel, with online sales within B2C projected to post a 6.35% CAGR through 2031, supported by risk-reversal propositions and standardized delivery workflows. The Australia Competition and Consumer Commission’s June 2025 enforcement against misleading strike-through prices in the category heightened attention to transparent promotions and truthful urgency claims across websites and apps. Brands now lean on verifiable material certifications and clear specification sheets to maintain consumer trust amid stronger compliance expectations, helping stabilize value as promotional intensity moderates. Parcel-based compression and doorstep delivery remain core efficiencies, yet execution depends on disciplined returns handling and transparent trial disclosures that balance consumer experience with cost control. The Australia mattress market continues to blend direct-to-consumer convenience with selective showrooming by major retailers, which permits tactile testing while preserving online service advantages in delivery and returns.

Price Opacity and Heavy Discounting Compress Average Selling Prices

Opaque pricing practices in Australia mattress retail face stronger enforcement to reduce the use of artificial markdowns and countdown timers. In June 2025, the ACCC reported that Emma Sleep admitted to misleading sale price representations for dozens of products, triggering compliance reviews across the category and highlighting legal risks from perceived perpetual promotions. This shift is prompting brands to move toward simpler everyday pricing, recalibrate their discount cadence, and substantiate comparative claims. Clear communication, consistent price governance, and verifiable performance attributes now carry more weight in defending value in the Australia mattress market than reliance on high headline markdowns. Materials and safety certifications offer another route to sustain price realization by signaling quality and traceability across foam and textile inputs. Over time, this rebalancing is expected to support steadier margins while aligning promotional practices with consumer law, benefiting manufacturers and retailers that invest early in robust compliance systems.

Other drivers and restraints analyzed in the detailed report include:

• Population Growth and Interstate Migration Hotspots Elevate Bedroom Demand
• Sleep Health and Back Pain Awareness Premiumizes Demand
• Reverse Logistics and Hygiene Rules Inflate Online Return Costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Innerspring and coil mattresses commanded 38.4% of the Australia mattress market share in 2025, while hybrid designs are projected to grow at a 5.92% CAGR through 2031, which outpaces the broader Australia mattress market. The engineering behind leading hybrid centers focuses on higher coil counts and zoned support, which improve pressure relief and motion isolation compared with standard innersprings. Sleep Republic’s flagship hybrid features 2,500 individually wrapped pocket springs and a five-zone support system that goes beyond typical coil counts and zoning to deliver measurable ergonomic support. Foam-based options remain important in the Australia mattress market, yet buyers increasingly seek low-VOC assurances and recognized labels that verify input safety and emissions. Natural latex alternatives, such as Peace Lily’s latex and hybrid models, appeal to consumers who want renewable materials and long service lives under extended warranties.

Commercial procurement reinforces the hybrid trend, as operators value a balance of durability and comfort in multi-tenant properties. Student accommodation and large residential projects emphasize medium-firm hybrids with credible eco-labels to reduce complaints and align sustainability mandates in tenders, thereby improving lifecycle performance. The Australia mattress industry is adapting by embedding certifications into product roadmaps and by publishing specification sheets that simplify due diligence for institutional buyers. Tighter scrutiny of marketing claims further encourages vendors to promote demonstrable performance features over subjective comfort language, which supports sustained gains for hybrids with validated designs.

Queen-size beds held 36.8% of the Australia mattress market share in 2025, while king-size variants are forecast to grow at a 5.44% CAGR through 2031 as households invest in larger formats. Suburban greenfield development favors larger master suites, which support wider mattress adoption to reduce partner disturbance and improve comfort while preserving usable space for multi-purpose bedroom layouts. Western Australia’s eight-year high in dwelling completions illustrates how new housing supply creates first-purchase bedroom needs that often include larger master-suite layouts. Hybrid work arrangements also drive demand for spacious, comfortable bedroom setups, keeping interest in king-size configurations visible across metro and fast-growing regional markets in the Australia mattress market. Buyers who prioritize sleep quality often allocate more of the furnishing budget to the master bedroom than to guest rooms or occasional spaces, which favors upgrades to wider sizes.

Commercial specifications shape a different mix. Purpose-built student accommodation emphasizes single and king-single formats to maximize room counts, and planned PBSA additions through mid-decade sustain that requirement. Build-to-rent operators typically prefer queen sizes to optimize floor plans in one and two-bedroom units, which maintains healthy throughput for standard dimensions that fit most layouts in Australia’s major cities. The Australia mattress market continues to be segmented by household type and property format, with large families and downsizers alike using size upgrades to improve comfort and reduce partner disturbance. Retailers and brands support this shift by presenting clear size guides, firmness options, and compatibility notes for bases and frames to reduce returns and improve satisfaction.

Complete Report Scope:

• By Product Type
  • Innerspring / Coil
  • Foam (including memory foam)
  • Latex
  • Hybrid
  • Other Mattress Types
• By Mattress Size
  • Single-size Mattress
  • Double-size Mattress
  • Queen-size Mattress
  • King-size Mattress
  • Custom & Specialty Sizes
• By End User
  • Residential
  • Commercial
• By Distribution Channel
  • B2C/Retail
    • Mass Merchandisers
    • Specialty Mattress Stores (including exclusive brand outlets)
    • Online
    • Other Distribution Channels
  • B2B/Project
• By Geography
  • New South Wales
  • Victoria
  • Queensland
  • Rest of Australia

List of Companies Covered in this Report:

• Sealy of Australia
• A.H. Beard
• SleepMaker
• Koala
• Ecosa
• Emma Sleep
• King Koil (A.H. Beard)
• Domino (A.H. Beard)
• Sleeping Duck
• Ergoflex
• Tempur Sealy International
• Comfort Slee
• Yinahla
• Chiropedic
• Onebed
• Macoda
• Sleep Republic
• Origin Mattress
• Slumbercorp

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support