Online Car Classifieds in Australia - Industry Market Research Report

Zooming along: Rising demand for online services is boosting revenue for online car classifieds

Revenue for the Online Car Classifieds industry has been volatile in recent years but has grown overall. New passenger vehicle sales are diminishing as the economy deteriorated during the pandemic, negatively affecting credit availability and constraining demand for online car classifieds. The pandemic caused revenue to plummet in 2019-20 as restrictions on movement and gatherings hurt demand for motor vehicles and their accompanying classified ads. However, online car classifieds sellers have benefited from rising demand for online services, with online classifieds websites supplanting newspapers as the main resource for private car listings. Revenue is set to climb at an annualised 1.5% over the five years through 2022-23, to an estimated $427.5 million. This includes estimated growth of 7.1% in 2022-23 as surging car sales revenue supports greater demand for online car classifieds.

The industry retails automobiles online to consumers and businesses, and also provides services to aid in automobile purchases. Automobiles sold include passenger cars, trucks and sports utility vehicles. Some players offer their customers trade-in, car financing and car selling services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.