According to this report, the Australia power bank market size reached AUD 171.2 million in 2024. Aided by the increasing dependence on mobile devices, the rise of remote work and outdoor activities, and advancements in battery technology, the market is expected to grow at a CAGR of 3.00% between 2025 and 2034, reaching almost AUD 229.99 million by 2034.
The Australia power bank market growth is driven by the increasing reliance on portable electronic devices and the growing need for uninterrupted power supply. With smartphones, tablets, laptops, and other personal gadgets becoming an integral part of daily life, consumers are increasingly seeking reliable solutions to keep their devices charged on the go. Power banks, compact and convenient portable charging devices, have emerged as a solution to this problem, gaining traction in Australia across various consumer segments. As the demand for mobile connectivity, streaming, and gaming continues to rise, the Australia power bank market is poised for sustained growth over the next decade.
One of the primary factors contributing to the Australia power bank market development is the widespread adoption of mobile devices. Smartphones, in particular, have become indispensable tools for communication, entertainment, and business. As users rely more heavily on these devices for daily tasks, the need for a constant power source has become crucial.
Power banks provide a practical and efficient way for consumers to keep their devices charged throughout the day, especially for those who are always on the move. The increasing dependence on smartphones for activities such as video streaming, gaming, and social media has led to higher power consumption, making power banks an essential accessory for modern consumers.
The rising trend of remote work and digital nomadism is another key factor shaping the Australia power bank market dynamics. As more individuals work from home or travel for business, the need for portable charging solutions has become more pronounced. Power banks enable professionals to stay connected and productive without being tethered to a fixed power source.
This has led to a surge in demand for high-capacity power banks that can charge laptops, tablets, and smartphones simultaneously, catering to the needs of business travellers and remote workers. Additionally, the growing number of digital nomads in Australia, individuals who work remotely while travelling, has further fuelled the demand for portable power solutions.
The increasing popularity of outdoor activities and adventure sports in Australia is another contributor to the growth of the Australia power bank market. Australians have a strong affinity for outdoor activities, including camping, hiking, and road trips. During these activities, access to electricity can be limited, making power banks a valuable tool for keeping devices charged in remote locations. Whether it's for navigation, photography, or entertainment, consumers need reliable power sources while enjoying outdoor adventures. This has led to the development of rugged, high-capacity power banks designed to withstand harsh conditions and provide longer-lasting power, catering to the needs of outdoor enthusiasts.
Despite the positive outlook, one of the challenges faced by the Australia power bank market is the potential for product counterfeit and substandard quality. As power banks are widely available online and in retail stores, consumers may be exposed to low-quality or counterfeit products that do not meet safety standards. This can lead to safety risks such as overheating, leakage, or device damage. Manufacturers and retailers need to ensure that power banks are certified and meet safety regulations to protect consumers and maintain trust in the market.
While the demand for power banks has surged in recent years, the increasing battery life of smartphones and other devices may reduce the need for frequent charging on the go. As battery technology continues to improve, consumers may find themselves relying less on external power sources, which could slow the growth of the power bank market over time.
Looking ahead, the technological advancements in battery technology will enhance the Australia power bank market outlook. The development of lithium-ion batteries with higher energy density has enabled the production of smaller, lighter, and more efficient power banks. These advancements have made it possible to produce power banks with larger capacities while maintaining portability, addressing the growing demand for devices that can charge multiple gadgets at once. Furthermore, innovations, such as fast-charging technology, wireless charging, and solar-powered power banks are providing consumers with even more options, enhancing the appeal of power banks as an essential accessory for modern life.
The Australia power bank market growth is driven by the increasing reliance on portable electronic devices and the growing need for uninterrupted power supply. With smartphones, tablets, laptops, and other personal gadgets becoming an integral part of daily life, consumers are increasingly seeking reliable solutions to keep their devices charged on the go. Power banks, compact and convenient portable charging devices, have emerged as a solution to this problem, gaining traction in Australia across various consumer segments. As the demand for mobile connectivity, streaming, and gaming continues to rise, the Australia power bank market is poised for sustained growth over the next decade.
One of the primary factors contributing to the Australia power bank market development is the widespread adoption of mobile devices. Smartphones, in particular, have become indispensable tools for communication, entertainment, and business. As users rely more heavily on these devices for daily tasks, the need for a constant power source has become crucial.
Power banks provide a practical and efficient way for consumers to keep their devices charged throughout the day, especially for those who are always on the move. The increasing dependence on smartphones for activities such as video streaming, gaming, and social media has led to higher power consumption, making power banks an essential accessory for modern consumers.
The rising trend of remote work and digital nomadism is another key factor shaping the Australia power bank market dynamics. As more individuals work from home or travel for business, the need for portable charging solutions has become more pronounced. Power banks enable professionals to stay connected and productive without being tethered to a fixed power source.
This has led to a surge in demand for high-capacity power banks that can charge laptops, tablets, and smartphones simultaneously, catering to the needs of business travellers and remote workers. Additionally, the growing number of digital nomads in Australia, individuals who work remotely while travelling, has further fuelled the demand for portable power solutions.
The increasing popularity of outdoor activities and adventure sports in Australia is another contributor to the growth of the Australia power bank market. Australians have a strong affinity for outdoor activities, including camping, hiking, and road trips. During these activities, access to electricity can be limited, making power banks a valuable tool for keeping devices charged in remote locations. Whether it's for navigation, photography, or entertainment, consumers need reliable power sources while enjoying outdoor adventures. This has led to the development of rugged, high-capacity power banks designed to withstand harsh conditions and provide longer-lasting power, catering to the needs of outdoor enthusiasts.
Despite the positive outlook, one of the challenges faced by the Australia power bank market is the potential for product counterfeit and substandard quality. As power banks are widely available online and in retail stores, consumers may be exposed to low-quality or counterfeit products that do not meet safety standards. This can lead to safety risks such as overheating, leakage, or device damage. Manufacturers and retailers need to ensure that power banks are certified and meet safety regulations to protect consumers and maintain trust in the market.
While the demand for power banks has surged in recent years, the increasing battery life of smartphones and other devices may reduce the need for frequent charging on the go. As battery technology continues to improve, consumers may find themselves relying less on external power sources, which could slow the growth of the power bank market over time.
Looking ahead, the technological advancements in battery technology will enhance the Australia power bank market outlook. The development of lithium-ion batteries with higher energy density has enabled the production of smaller, lighter, and more efficient power banks. These advancements have made it possible to produce power banks with larger capacities while maintaining portability, addressing the growing demand for devices that can charge multiple gadgets at once. Furthermore, innovations, such as fast-charging technology, wireless charging, and solar-powered power banks are providing consumers with even more options, enhancing the appeal of power banks as an essential accessory for modern life.
Market Segmentation
The market can be divided based on capacity, battery type, charging mode, application, distribution channel, and region.Market Breakup by Capacity
- Up To 3,000 mAh
- 3,001-8,000 mAh
- 8,001-20,000 mAh
- Above 20,000 mAh
Market Breakup by Battery Type
- Lithium polymer
- Lithium ion
Market Breakup by Charging Mode
- Wired
- Wireless
Market Breakup by Application
- Laptops
- Cameras
- Smartphone and Tablets
- Others
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia power bank market.Some of the major players explored in the report are as follows:
- Anker Innovations Australia Pty Ltd.
- Cygnett Pty Ltd.
- Samsung Electronics Australia Pty Limited
- Belkin Ltd.
- Laser Corporation Holdings Pty Limited
- TRION
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Asia Pacific Power Bank Market Overview
6 Australia Power Bank Market Overview
7 Australia Power Bank Market by Capacity
8 Australia Power Bank Market by Battery Type
9 Australia Power Bank Market by Charging Mode
10 Australia Power Bank Market by Application
11 Australia Power Bank Market by Distribution Channel
12 Australia Power Bank Market by Region
13 Market Dynamics
14 Competitive Landscape
Companies Mentioned
- Cygnett Pty Ltd.
- Samsung Electronics Australia Pty Limited
- Belkin Ltd.
- Laser Corporation Holdings Pty Limited
- TRION
- Others
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 142 |
| Published | April 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 176.42 Million |
| Forecasted Market Value ( AUD | $ 229.99 Million |
| Compound Annual Growth Rate | 3.0% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 6 |
