Software Publishing in Australia - Industry Market Research Report

Cloud nine: Greater online connectivity and cloud computing uptake have boosted revenue

The Software Publishing industry has had strong growth, which rising online connectivity and the emergence of new technology have supported. The COVID-19 pandemic did little to slow the industry's expansion, as mounting demand for software to help with remote working and other business technology offset dwindling demand from struggling businesses. Industry revenue has climbed at an annualised 7.7% to $5.4 billion over the five years to 2022-23, including a drop of 4.2% in the current year because of falling household discretionary income. More publishers have been adopting the Software as a Service (SaaS) distribution model. The model creates a steadier flow of funds compared with traditional business models, which require consumers to make a one-time purchase of updated software.

Software publishers create and distribute ready-made (non-customised) computer software.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.