The automotive wrap films market size has grown exponentially in recent years. It will grow from $5.78 billion in 2023 to $7.14 billion in 2024 at a compound annual growth rate (CAGR) of 23.5%. The growth in the historic period can be attributed to trends in customization, increased demand for paint protection, opportunities for advertising and branding, a growing vehicle fleet, and the ease of removal and replacement of automotive wrap films.
The automotive wrap films market size is expected to see exponential growth in the next few years. It will grow to $15.51 billion in 2028 at a compound annual growth rate (CAGR) of 21.4%. The growth in the forecast period can be attributed to the do-it-yourself (DIY) installation culture, the rise of motorsports and racing culture, the growing digital printing sector, a focus on color-shifting films, hydrophobic and self-healing films, and increased adoption in commercial fleets. Major trends in the forecast period include advancements in film technologies, innovations in material science, sustainable and eco-friendly films, and integration with artificial intelligence (AI).
The automotive wrap films market is experiencing substantial growth due to the rise in sales of luxury vehicles. Luxury vehicles are known for their enhanced performance, status, comfort, and superior quality, offered at a premium price compared to standard vehicles. Automotive wrap films, such as paint protection films, are utilized to shield the surfaces of luxury cars from scratches, stains, and fading caused by external elements such as debris, rocks, sand, acid rain, and other environmental factors. These films significantly extend the exterior finish's lifespan of luxury vehicles, preserving their high-end status and ensuring proper maintenance. For example, as per Rolls Royce's January 2023 report, the sales of Rolls Royce luxury cars surged by 7.7%, from 5,586 units in 2021 to 6,021 units in 2022. Consequently, the rise in luxury vehicle sales is poised to propel the automotive wrap films market.
The automotive wrap films market is anticipated to witness growth driven by the increasing adoption of mobile advertising. Mobile advertising encompasses promotional content displayed on smartphones and mobile devices, utilizing diverse interactive channels for disseminating news, offers, and product information. Automotive wrap films serve a vital role in mobile advertising, particularly within the heavy-duty vehicle segment. Vehicles such as buses and large vans, frequently employed for tourism and promotional purposes, utilize wrap films for advertising and brand marketing. As per a blog released by Amazon Ads in March 2023, global mobile advertising spending reached a record-breaking $288 billion in 2021, marking a 27% surge from 2020 figures. Projections estimate mobile ad spending to reach approximately $413 billion by 2024. Hence, the increasing adoption of mobile advertising stands as a driving force behind the growth of the automotive wrap films market.
The primary trend gaining traction is product innovation in the automotive wrap films market. Key companies in this sector are dedicated to enhancing the usability and durability of their automotive wrap film products. For example, 3M Company, a prominent US-based industrial conglomerate, introduced the 3M Print Wrap Film IJ280 in April 2022. This innovative vehicle wrap film offers a faster installation process compared to conventional films and requires minimal rework. Notably, it can be installed 20% quicker than traditional automotive wrap films and boasts twice the resistance against lifting, ensuring a more efficient and durable application.
Major players in the automotive wrap films market are focused on broadening their product portfolios by incorporating cutting-edge technologies such as Easy Apply RS Technology to drive market revenues. Easy Apply RS Technology stands as a significant advancement in the vehicle wrapping industry, providing installers with a more streamlined and user-friendly experience while delivering superior results for their clients. For instance, in March 2021, Avery Dennison Corporation, a leading US-based manufacturer and distributor of pressure-sensitive adhesive materials, unveiled four new colors within its Supreme Wrap Film series. These additions, including ColorFlow Gloss Hidden Forest, Gloss Metallic Mysterious Indigo, Gloss Metallic Pride Prismatic Grey, and Gloss Metallic Mystery Black, utilize the Easy Apply RS Technology. This technology enables air bubble-free application, swift and straightforward positioning, and removability. The 80-micron premium cast vehicle wrap film, known for its durability of up to 12 years, is ideal for both complete and partial vehicle wraps, making a bold and lasting statement.
In February 2023, Eastman Chemical Company, a US-based chemical company, acquired AI-Red Technology (Dalian) Co. Ltd. for an undisclosed amount. This strategic move aims to broaden Eastman's portfolio by incorporating specialty materials such as automotive wrap films and enhance the company's presence in the China and Asia-Pacific markets. AI-Red Technology (Dalian) Co. Ltd. is a China-based manufacturer specializing in automotive paint protection and window films.
Major companies operating in the automotive wrap films market report are 3M Co., APA Corporation, Avery Dennison Corporation, Fedrigoni SpA, Guangzhou Sino Group Ltd., Garware Hi-Tech Films Limited, Alphagraphics UK, Ritrama SpA, KDX America LLC, Hexis SA, Metamark UK Ltd., Spandex UK Ltd., Madico Inc., Signmaster Systems Ltd., FDC Graphic Films Inc., Ikonix USA, Arlon Graphics LLC, J&A International UK Ltd., Studio One Ltd., CMYUK Ltd., Kay Premium Marking Films Ltd., Vinyl Graphics Limited, Orafol Europe GmbH, Guangzhou Carbins Film Co. Ltd., Vehicle Wraps Inc., Portfolio Display Ltd., ADS Window Films Ltd., JMR Graphics Inc., Vvivid Vinyl Inc.
North America was the largest region in the automotive wrap films market in 2023. The regions covered in the automotive wrap films market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive wrap films market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary types of automotive wrap films include window films, wrap films, and paint protection films. Window films are coatings applied to windows, whether on a vehicle or a building, to block a specific spectrum or amount of sunlight. The materials used in these films include cast vinyl and calendared vinyl, and they are applied to both passenger vehicles and commercial vehicles.
The automotive wrap films market research report is one of a series of new reports that provides automotive wrap films market statistics, including automotive wrap films industry global market size, regional shares, competitors with an automotive wrap films market share, detailed automotive wrap films market segments, market trends and opportunities, and any further data you may need to thrive in the automotive wrap films industry. This automotive wrap films market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The automotive wrap films market consists of sales of polyvinylchloride (PVC), pigments and UV absorbers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The automotive wrap films market size is expected to see exponential growth in the next few years. It will grow to $15.51 billion in 2028 at a compound annual growth rate (CAGR) of 21.4%. The growth in the forecast period can be attributed to the do-it-yourself (DIY) installation culture, the rise of motorsports and racing culture, the growing digital printing sector, a focus on color-shifting films, hydrophobic and self-healing films, and increased adoption in commercial fleets. Major trends in the forecast period include advancements in film technologies, innovations in material science, sustainable and eco-friendly films, and integration with artificial intelligence (AI).
The automotive wrap films market is experiencing substantial growth due to the rise in sales of luxury vehicles. Luxury vehicles are known for their enhanced performance, status, comfort, and superior quality, offered at a premium price compared to standard vehicles. Automotive wrap films, such as paint protection films, are utilized to shield the surfaces of luxury cars from scratches, stains, and fading caused by external elements such as debris, rocks, sand, acid rain, and other environmental factors. These films significantly extend the exterior finish's lifespan of luxury vehicles, preserving their high-end status and ensuring proper maintenance. For example, as per Rolls Royce's January 2023 report, the sales of Rolls Royce luxury cars surged by 7.7%, from 5,586 units in 2021 to 6,021 units in 2022. Consequently, the rise in luxury vehicle sales is poised to propel the automotive wrap films market.
The automotive wrap films market is anticipated to witness growth driven by the increasing adoption of mobile advertising. Mobile advertising encompasses promotional content displayed on smartphones and mobile devices, utilizing diverse interactive channels for disseminating news, offers, and product information. Automotive wrap films serve a vital role in mobile advertising, particularly within the heavy-duty vehicle segment. Vehicles such as buses and large vans, frequently employed for tourism and promotional purposes, utilize wrap films for advertising and brand marketing. As per a blog released by Amazon Ads in March 2023, global mobile advertising spending reached a record-breaking $288 billion in 2021, marking a 27% surge from 2020 figures. Projections estimate mobile ad spending to reach approximately $413 billion by 2024. Hence, the increasing adoption of mobile advertising stands as a driving force behind the growth of the automotive wrap films market.
The primary trend gaining traction is product innovation in the automotive wrap films market. Key companies in this sector are dedicated to enhancing the usability and durability of their automotive wrap film products. For example, 3M Company, a prominent US-based industrial conglomerate, introduced the 3M Print Wrap Film IJ280 in April 2022. This innovative vehicle wrap film offers a faster installation process compared to conventional films and requires minimal rework. Notably, it can be installed 20% quicker than traditional automotive wrap films and boasts twice the resistance against lifting, ensuring a more efficient and durable application.
Major players in the automotive wrap films market are focused on broadening their product portfolios by incorporating cutting-edge technologies such as Easy Apply RS Technology to drive market revenues. Easy Apply RS Technology stands as a significant advancement in the vehicle wrapping industry, providing installers with a more streamlined and user-friendly experience while delivering superior results for their clients. For instance, in March 2021, Avery Dennison Corporation, a leading US-based manufacturer and distributor of pressure-sensitive adhesive materials, unveiled four new colors within its Supreme Wrap Film series. These additions, including ColorFlow Gloss Hidden Forest, Gloss Metallic Mysterious Indigo, Gloss Metallic Pride Prismatic Grey, and Gloss Metallic Mystery Black, utilize the Easy Apply RS Technology. This technology enables air bubble-free application, swift and straightforward positioning, and removability. The 80-micron premium cast vehicle wrap film, known for its durability of up to 12 years, is ideal for both complete and partial vehicle wraps, making a bold and lasting statement.
In February 2023, Eastman Chemical Company, a US-based chemical company, acquired AI-Red Technology (Dalian) Co. Ltd. for an undisclosed amount. This strategic move aims to broaden Eastman's portfolio by incorporating specialty materials such as automotive wrap films and enhance the company's presence in the China and Asia-Pacific markets. AI-Red Technology (Dalian) Co. Ltd. is a China-based manufacturer specializing in automotive paint protection and window films.
Major companies operating in the automotive wrap films market report are 3M Co., APA Corporation, Avery Dennison Corporation, Fedrigoni SpA, Guangzhou Sino Group Ltd., Garware Hi-Tech Films Limited, Alphagraphics UK, Ritrama SpA, KDX America LLC, Hexis SA, Metamark UK Ltd., Spandex UK Ltd., Madico Inc., Signmaster Systems Ltd., FDC Graphic Films Inc., Ikonix USA, Arlon Graphics LLC, J&A International UK Ltd., Studio One Ltd., CMYUK Ltd., Kay Premium Marking Films Ltd., Vinyl Graphics Limited, Orafol Europe GmbH, Guangzhou Carbins Film Co. Ltd., Vehicle Wraps Inc., Portfolio Display Ltd., ADS Window Films Ltd., JMR Graphics Inc., Vvivid Vinyl Inc.
North America was the largest region in the automotive wrap films market in 2023. The regions covered in the automotive wrap films market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive wrap films market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The primary types of automotive wrap films include window films, wrap films, and paint protection films. Window films are coatings applied to windows, whether on a vehicle or a building, to block a specific spectrum or amount of sunlight. The materials used in these films include cast vinyl and calendared vinyl, and they are applied to both passenger vehicles and commercial vehicles.
The automotive wrap films market research report is one of a series of new reports that provides automotive wrap films market statistics, including automotive wrap films industry global market size, regional shares, competitors with an automotive wrap films market share, detailed automotive wrap films market segments, market trends and opportunities, and any further data you may need to thrive in the automotive wrap films industry. This automotive wrap films market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The automotive wrap films market consists of sales of polyvinylchloride (PVC), pigments and UV absorbers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Table of Contents
1. Executive Summary2. Automotive Wrap Films Market Characteristics3. Automotive Wrap Films Market Trends and Strategies32. Global Automotive Wrap Films Market Competitive Benchmarking33. Global Automotive Wrap Films Market Competitive Dashboard34. Key Mergers and Acquisitions in the Automotive Wrap Films Market
4. Automotive Wrap Films Market - Macro Economic Scenario
5. Global Automotive Wrap Films Market Size and Growth
6. Automotive Wrap Films Market Segmentation
7. Automotive Wrap Films Market Regional and Country Analysis
8. Asia-Pacific Automotive Wrap Films Market
9. China Automotive Wrap Films Market
10. India Automotive Wrap Films Market
11. Japan Automotive Wrap Films Market
12. Australia Automotive Wrap Films Market
13. Indonesia Automotive Wrap Films Market
14. South Korea Automotive Wrap Films Market
15. Western Europe Automotive Wrap Films Market
16. UK Automotive Wrap Films Market
17. Germany Automotive Wrap Films Market
18. France Automotive Wrap Films Market
19. Italy Automotive Wrap Films Market
20. Spain Automotive Wrap Films Market
21. Eastern Europe Automotive Wrap Films Market
22. Russia Automotive Wrap Films Market
23. North America Automotive Wrap Films Market
24. USA Automotive Wrap Films Market
25. Canada Automotive Wrap Films Market
26. South America Automotive Wrap Films Market
27. Brazil Automotive Wrap Films Market
28. Middle East Automotive Wrap Films Market
29. Africa Automotive Wrap Films Market
30. Automotive Wrap Films Market Competitive Landscape and Company Profiles
31. Automotive Wrap Films Market Other Major and Innovative Companies
35. Automotive Wrap Films Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Automotive Wrap Films Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on automotive wrap films market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for automotive wrap films? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Film Type: Windows Films; Wrap Films; Paint Protection Films
2) By Material: Cast Vinyl; Calendared Vinyl
3) By Application: Passenger Vehicle; Commercial Vehicle
Key Companies Mentioned: 3M Co.; APA Corporation; Avery Dennison Corporation; Fedrigoni SpA; Guangzhou Sino Group Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3M Co.
- APA Corporation
- Avery Dennison Corporation
- Fedrigoni SpA
- Guangzhou Sino Group Ltd.
- Garware Hi-Tech Films Limited
- Alphagraphics UK
- Ritrama SpA
- KDX America LLC
- Hexis SA
- Metamark UK Ltd.
- Spandex UK Ltd.
- Madico Inc.
- Signmaster Systems Ltd.
- FDC Graphic Films Inc.
- Ikonix USA
- Arlon Graphics LLC
- J&A International UK Ltd.
- Studio One Ltd.
- CMYUK Ltd.
- Kay Premium Marking Films Ltd.
- Vinyl Graphics Limited
- Orafol Europe GmbH
- Guangzhou Carbins Film Co. Ltd.
- Vehicle Wraps Inc.
- Portfolio Display Ltd.
- ADS Window Films Ltd.
- JMR Graphics Inc.
- Vvivid Vinyl Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | February 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 7.14 Billion |
| Forecasted Market Value ( USD | $ 15.51 Billion |
| Compound Annual Growth Rate | 21.4% |
| Regions Covered | Global |
