Global Barbecue Sauce Market 2022-2026

The publisher has been monitoring the barbecue sauce market and it is poised to grow by $298.85 million during 2022-2026, decelerating at a CAGR of 4.37% during the forecast period. The report on the barbecue sauce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing preference for convenience in cooking, wide use as a flavoring ingredient, and the emergence of different flavored barbecue sauces based on regional taste preferences.

The barbecue sauce market analysis includes product segment and geographic landscape.

The barbecue sauce market is segmented as below:

By Product

Conventional barbecue sauce
Organic barbecue sauce

By Geographical Landscape

North America
Europe
APAC
South America
The Middle East and Africa

This study identifies the expansion through e-commerce as one of the prime reasons driving the barbecue sauce market growth during the next few years. Also, the rising global vegan population and growing popularity of Italian cuisine will lead to sizable demand in the market.

The report on the barbecue sauce market covers the following areas:

Barbecue sauce market sizing
Barbecue sauce market forecast
Barbecue sauce market industry analysis

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading barbecue sauce market vendors that include American Garden, Carriage House Creations, Conagra Brands Inc., Cremica Food Industries Ltd., Dr. August Oetker Nahrungsmittel KG, Hot Shots Distributing Inc., J. LEES GOURMET BBQ SAUCE, Killer Hogs BBQ, Maurices Piggie Park BBQ, McCormick and Co. Inc., Memphis Barbecue Co., Renfro Foods, Rufus Teague, Sucklebusters, Sweet Baby Rays, The Clorox Co., The Kraft Heinz Co., Trader Joes Co., Veeba Food Services Pvt. Ltd., and Victory Lane BBQ. Also, the barbecue sauce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
Exhibit 06: Executive Summary - Chart on Incremental Growth
Exhibit 07: Executive Summary - Data Table on Incremental Growth
Exhibit 08: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 09: Parent market
Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

5.1 Market segments
Exhibit 24: Chart on Product - Market share 2021-2026 (%)
Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
5.2 Comparison by Product
Exhibit 26: Chart on Comparison by Product
Exhibit 27: Data Table on Comparison by Product
5.3 Conventional barbecue sauce - Market size and forecast 2021-2026
Exhibit 28: Chart on Conventional barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Conventional barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Conventional barbecue sauce - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Conventional barbecue sauce - Year-over-year growth 2021-2026 (%)
5.4 Organic barbecue sauce - Market size and forecast 2021-2026
Exhibit 32: Chart on Organic barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on Organic barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on Organic barbecue sauce - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on Organic barbecue sauce - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Product
Exhibit 36: Market opportunity by Product ($ million)

6 Customer Landscape

6.1 Customer landscape overview
Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
7.2 Geographic comparison
Exhibit 40: Chart on Geographic comparison
Exhibit 41: Data Table on Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
7.6 South America - Market size and forecast 2021-2026
Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
7.7 Middle East and Africa - Market size and forecast 2021-2026
Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
7.8 US - Market size and forecast 2021-2026
Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
7.9 Germany - Market size and forecast 2021-2026
Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
7.10 China - Market size and forecast 2021-2026
Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
7.11 UK - Market size and forecast 2021-2026
Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
7.12 France - Market size and forecast 2021-2026
Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
Exhibit 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
7.13 Market opportunity By Geographical Landscape
Exhibit 82: Market opportunity By Geographical Landscape ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 83: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends

9 Vendor Landscape

9.1 Overview
9.2 Vendor landscape
Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 85: Overview on factors of disruption
9.4 Industry risks
Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
Exhibit 87: Vendors covered
10.2 Market positioning of vendors
Exhibit 88: Matrix on vendor position and classification
10.3 American Garden
Exhibit 89: American Garden - Overview
Exhibit 90: American Garden - Product / Service
Exhibit 91: American Garden - Key offerings
10.4 Carriage House Creations
Exhibit 92: Carriage House Creations - Overview
Exhibit 93: Carriage House Creations - Product / Service
Exhibit 94: Carriage House Creations - Key offerings
10.5 Conagra Brands Inc.
Exhibit 95: Conagra Brands Inc. - Overview
Exhibit 96: Conagra Brands Inc. - Business segments
Exhibit 97: Conagra Brands Inc. - Key news
Exhibit 98: Conagra Brands Inc. - Key offerings
Exhibit 99: Conagra Brands Inc. - Segment focus
10.6 Cremica Food Industries Ltd.
Exhibit 100: Cremica Food Industries Ltd. - Overview
Exhibit 101: Cremica Food Industries Ltd. - Product / Service
Exhibit 102: Cremica Food Industries Ltd. - Key offerings
10.7 Hot Shots Distributing Inc.
Exhibit 103: Hot Shots Distributing Inc. - Overview
Exhibit 104: Hot Shots Distributing Inc. - Product / Service
Exhibit 105: Hot Shots Distributing Inc. - Key offerings
10.8 Killer Hogs BBQ
Exhibit 106: Killer Hogs BBQ - Overview
Exhibit 107: Killer Hogs BBQ - Product / Service
Exhibit 108: Killer Hogs BBQ - Key offerings
10.9 McCormick and Co. Inc.
Exhibit 109: McCormick and Co. Inc. - Overview
Exhibit 110: McCormick and Co. Inc. - Business segments
Exhibit 111: McCormick and Co. Inc. - Key offerings
Exhibit 112: McCormick and Co. Inc. - Segment focus
10.10 Sweet Baby Rays
Exhibit 113: Sweet Baby Rays - Overview
Exhibit 114: Sweet Baby Rays - Product / Service
Exhibit 115: Sweet Baby Rays - Key offerings
10.11 The Clorox Co.
Exhibit 116: The Clorox Co. - Overview
Exhibit 117: The Clorox Co. - Business segments
Exhibit 118: The Clorox Co. - Key offerings
Exhibit 119: The Clorox Co. - Segment focus
10.12 The Kraft Heinz Co.
Exhibit 120: The Kraft Heinz Co. - Overview
Exhibit 121: The Kraft Heinz Co. - Business segments
Exhibit 122: The Kraft Heinz Co. - Key offerings
Exhibit 123: The Kraft Heinz Co. - Segment focus

11 Appendix

11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 124: Inclusions checklist
Exhibit 125: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 126: Currency conversion rates for US$
11.4 Research methodology
Exhibit 127: Research methodology
Exhibit 128: Validation techniques employed for market sizing
Exhibit 129: Information sources
11.5 List of abbreviations
Exhibit 130: List of abbreviations

List of Exhibits

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Product
Exhibits 6: Executive Summary - Chart on Incremental Growth
Exhibits 7: Executive Summary - Data Table on Incremental Growth
Exhibits 8: Executive Summary - Chart on Vendor Market Positioning
Exhibits 9: Parent market
Exhibits 10: Market Characteristics
Exhibits 11: Offerings of vendors included in the market definition
Exhibits 12: Market segments
Exhibits 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibits 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibits 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits 17: Five forces analysis - Comparison between 2021 and 2026
Exhibits 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits 20: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits 21: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits 22: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits 23: Chart on Market condition - Five forces 2021 and 2026
Exhibits 24: Chart on Product - Market share 2021-2026 (%)
Exhibits 25: Data Table on Product - Market share 2021-2026 (%)
Exhibits 26: Chart on Comparison by Product
Exhibits 27: Data Table on Comparison by Product
Exhibits 28: Chart on Conventional barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibits 29: Data Table on Conventional barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibits 30: Chart on Conventional barbecue sauce - Year-over-year growth 2021-2026 (%)
Exhibits 31: Data Table on Conventional barbecue sauce - Year-over-year growth 2021-2026 (%)
Exhibits 32: Chart on Organic barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibits 33: Data Table on Organic barbecue sauce - Market size and forecast 2021-2026 ($ million)
Exhibits 34: Chart on Organic barbecue sauce - Year-over-year growth 2021-2026 (%)
Exhibits 35: Data Table on Organic barbecue sauce - Year-over-year growth 2021-2026 (%)
Exhibits 36: Market opportunity by Product ($ million)
Exhibits 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 38: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibits 39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
Exhibits 40: Chart on Geographic comparison
Exhibits 41: Data Table on Geographic comparison
Exhibits 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibits 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibits 44: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibits 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
Exhibits 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibits 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
Exhibits 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibits 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibits 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibits 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
Exhibits 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibits 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibits 56: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibits 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
Exhibits 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibits 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibits 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibits 62: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibits 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibits 64: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibits 65: Data Table on US - Year-over-year growth 2021-2026 (%)
Exhibits 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibits 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibits 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibits 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
Exhibits 70: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibits 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibits 72: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibits 73: Data Table on China - Year-over-year growth 2021-2026 (%)
Exhibits 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibits 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibits 76: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibits 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
Exhibits 78: Chart on France - Market size and forecast 2021-2026 ($ million)
Exhibits 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
Exhibits 80: Chart on France - Year-over-year growth 2021-2026 (%)
Exhibits 81: Data Table on France - Year-over-year growth 2021-2026 (%)
Exhibits 82: Market opportunity By Geographical Landscape ($ million)
Exhibits 83: Impact of drivers and challenges in 2021 and 2026
Exhibits 84: Overview on Criticality of inputs and Factors of differentiation
Exhibits 85: Overview on factors of disruption
Exhibits 86: Impact of key risks on business
Exhibits 87: Vendors covered
Exhibits 88: Matrix on vendor position and classification
Exhibits 89: American Garden - Overview
Exhibits 90: American Garden - Product / Service
Exhibits 91: American Garden - Key offerings
Exhibits 92: Carriage House Creations - Overview
Exhibits 93: Carriage House Creations - Product / Service
Exhibits 94: Carriage House Creations - Key offerings
Exhibits 95: Conagra Brands Inc. - Overview
Exhibits 96: Conagra Brands Inc. - Business segments
Exhibits 97: Conagra Brands Inc. - Key news
Exhibits 98: Conagra Brands Inc. - Key offerings
Exhibits 99: Conagra Brands Inc. - Segment focus
Exhibits 100: Cremica Food Industries Ltd. - Overview
Exhibits 101: Cremica Food Industries Ltd. - Product / Service
Exhibits 102: Cremica Food Industries Ltd. - Key offerings
Exhibits 103: Hot Shots Distributing Inc. - Overview
Exhibits 104: Hot Shots Distributing Inc. - Product / Service
Exhibits 105: Hot Shots Distributing Inc. - Key offerings
Exhibits 106: Killer Hogs BBQ - Overview
Exhibits 107: Killer Hogs BBQ - Product / Service
Exhibits 108: Killer Hogs BBQ - Key offerings
Exhibits 109: McCormick and Co. Inc. - Overview
Exhibits 110: McCormick and Co. Inc. - Business segments
Exhibits 111: McCormick and Co. Inc. - Key offerings
Exhibits 112: McCormick and Co. Inc. - Segment focus
Exhibits 113: Sweet Baby Rays - Overview
Exhibits 114: Sweet Baby Rays - Product / Service
Exhibits 115: Sweet Baby Rays - Key offerings
Exhibits 116: The Clorox Co. - Overview
Exhibits 117: The Clorox Co. - Business segments
Exhibits 118: The Clorox Co. - Key offerings
Exhibits 119: The Clorox Co. - Segment focus
Exhibits 120: The Kraft Heinz Co. - Overview
Exhibits 121: The Kraft Heinz Co. - Business segments
Exhibits 122: The Kraft Heinz Co. - Key offerings
Exhibits 123: The Kraft Heinz Co. - Segment focus
Exhibits 124: Inclusions checklist
Exhibits 125: Exclusions checklist
Exhibits 126: Currency conversion rates for US$
Exhibits 127: Research methodology
Exhibits 128: Validation techniques employed for market sizing
Exhibits 129: Information sources
Exhibits 130: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global barbecue sauce market: American Garden, Carriage House Creations, Conagra Brands Inc., Cremica Food Industries Ltd., Dr. August Oetker Nahrungsmittel KG, Hot Shots Distributing Inc., J. LEES GOURMET BBQ SAUCE, Killer Hogs BBQ, Maurices Piggie Park BBQ, McCormick and Co. Inc., Memphis Barbecue Co., Renfro Foods, Rufus Teague, Sucklebusters, Sweet Baby Rays, The Clorox Co., The Kraft Heinz Co., Trader Joes Co., Veeba Food Services Pvt. Ltd., and Victory Lane BBQ.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is expansion through e-commerce.`

According to the report, one of the major drivers for this market is the increasing preference for convenience in cooking.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.