Basketball Market Report 2026

The basketball market size has grown strongly in recent years. It will grow from $23.04 billion in 2025 to $24.93 billion in 2026 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to expansion of professional basketball leagues, growth of school and college basketball programs, rising global sports viewership, increasing sports sponsorship investments, expansion of indoor and outdoor basketball facilities.

The basketball market size is expected to see strong growth in the next few years. It will grow to $33.77 billion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to increasing adoption of virtual fan experiences, rising demand for performance analytics tools, expansion of global basketball academies, growing focus on sustainability in sports infrastructure, increasing monetization of digital basketball content. Major trends in the forecast period include growing digital fan engagement platforms, rising popularity of grassroots and youth basketball, expansion of global basketball leagues, increasing integration of data analytics in training, growth of basketball lifestyle and merchandise sales.

The rising focus on fitness and active lifestyles is expected to propel the growth of the basketball market going forward. Fitness and active lifestyles refer to engaging in physical activities and wellness practices to maintain health, strength, and overall well-being. Rising health awareness is driving fitness and active lifestyles, as more individuals recognize the importance of regular exercise and healthy habits to prevent lifestyle-related diseases and improve quality of life. Basketball supports fitness and active lifestyles by providing a full-body workout that enhances cardiovascular health, builds strength, improves agility, and promotes coordination, while encouraging regular physical activity in a social and enjoyable environment. For instance, in November 2024, according to PureGym, a UK-based fitness center, 48% of people were exercising regularly, reflecting a 3% increase from 2023. Therefore, the growing focus on fitness and active lifestyles is driving the growth of the basketball market.

Key companies operating in the basketball market are focusing on developing innovative solutions such as athlete endorsement strategies to enhance brand visibility, drive consumer engagement, and boost sales. Athlete endorsement strategy refers to the use of professional athletes to publicly promote or support a brand’s products, aiming to build trust, increase brand recognition, and influence consumer purchasing decisions. For instance, in October 2024, PUMA SE, a Germany-based sports brand, launched its first global basketball brand campaign to boost awareness, connect with basketball enthusiasts, and promote its performance-focused basketball lineup. The campaign highlights speed, determination, and the joy of the game, connecting authentic player perspectives with creative storytelling. Its goal is to establish PUMA as a leading basketball brand and inspire fans worldwide to experience the game through the eyes of athletes.

In March 2025, Hudl, a U.S.-based provider of cloud-based video and data analysis tools for sports teams, acquired FastModel Sports for an undisclosed amount. With this acquisition, Hudl aimed to strengthen its coaching workflow by integrating FastModel’s specialized scouting, play-design, and recruiting tools into its video analytics platform. FastModel Sports is a U.S.-based provider of play-diagramming, scouting-report, and recruiting software for basketball and ice hockey coaches.

Major companies operating in the basketball market are Nike Inc., Adidas AG, Decathlon S.A., ANTA Sports Products Limited, PUMA SE, New Balance Athletics Inc., Under Armour Inc., ASICS Corporation, Li-Ning Company Limited, Hanesbrands Inc., Russell Brands LLC, STAR, Molten Corporation, Wilson Sporting Goods Co., Franklin Sports, SKLZ, Tachikara, Baden Sports Inc., Peak Sport Products Co. Limited, Mikasa Sports USA Inc.

North America was the largest region in the basketball market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the basketball market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the basketball market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The basketball market consists of sales of basketball footwear, basketball apparel, and basketball training gear. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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