Beetroot Powder Market - Global Forecast 2025-2032

Beetroot powder is advancing as a critical ingredient for functional, clean label, and wellness-focused formulations across multiple industries, including nutrition, personal care, and food and beverage. Senior decision-makers are identifying significant opportunities in this versatile plant-based market amid evolving consumer trends and supply chain shifts.

Market Snapshot: Beetroot Powder Market Size and Growth Forecast

The beetroot powder market grew from USD 603.28 million in 2024 to USD 638.25 million in 2025. It is expected to continue growing at a CAGR of 5.89%, reaching USD 954.14 million by 2032.

Scope & Segmentation

• Applications: Animal nutrition (livestock feed, pet food), dietary supplements (capsules, liquid supplements, tablets), food and beverages (bakery and confectionery, dairy alternatives, functional beverages, snacks and seasonings), personal care (hair care, skincare), and pharmaceuticals (nutraceuticals, therapeutics).
• Distribution Channels: Offline channels (direct sales, pharmacies, specialty stores, supermarkets and hypermarkets) and online platforms (company websites, multi-brand, and single-brand online stores).
• Form: Freeze-dried and spray-dried beetroot powder to suit diverse functionality and shelf-life requirements.
• Nature: Conventional and organic beetroot powder supporting a wide range of consumer preferences for purity and certification.
• Packaging Sizes: 250 to 500 gram units, above 500 gram options (bulk packs, retail jars), and below 250 gram formats (pouches, sachets).
• End Users: Business-to-business (supplement, food and beverage, and personal care industries) and business-to-consumer (home and direct retail use).
• Regions: Americas (North America, Latin America with key focus on the US, Canada, Brazil, Mexico), Europe, Middle East & Africa (UK, Germany, France, Russia, Italy, South Africa, UAE, and others), and Asia-Pacific (China, India, Japan, Australia, South Korea, Southeast Asian countries).
• Industry Leaders: Companies include FutureCeuticals, Stauber Performance Ingredients, Gencor Food Group, Cargill, ADM, Prinova Solutions, Blue California, AIDP, Suzhou Tianjiao Plant Food BioTech, and Shaanxi TopBio-Engineering.

Key Takeaways for Senior Decision-Makers

• Beetroot powder is increasingly used for its natural color, antioxidant profile, and high nitrate content, which are resonating with sports nutrition and wellness brands seeking differentiation.
• Advanced drying technologies, such as freeze-drying and spray-drying, enhance preservation of bioactives and enable new product development across both established and emerging formats.
• Clean label and sustainability trends are pushing suppliers to adopt eco-friendly sourcing, carbon-efficient processing, and traceability systems to align with global regulatory expectations.
• Market players are focusing on diversified packaging, direct-to-consumer channels, and product personalization to capture evolving lifestyle demands and premium positioning opportunities.
• Collaborations, including strategic ventures between ingredient suppliers, contract manufacturers, and research institutes, are accelerating innovation and quality assurance throughout the supply chain.

Tariff Impact: Navigating Regulatory and Supply Chain Shifts

Recent tariff adjustments in the United States have increased cost pressures for stakeholders, elevating the need for resilient supplier networks, alternative sourcing, and domestically optimized operations. These market shifts reward organizations implementing vertical integration and efficiency-enhancing partnerships, positioning domestic and international producers to adapt pricing strategies and maintain competitiveness.

Methodology & Data Sources

This report is based on primary interviews with key industry stakeholders, comprehensive reviews of secondary data from regulatory, scientific, and industry literature, and rigorous cross-validation to ensure analytical integrity and actionable insights.

Why This Report Matters

• Enables strategic planning using segmented, actionable intelligence for both regional and global beetroot powder markets.
• Supports supply chain risk mitigation and product innovation by identifying best practices in sourcing, technology adoption, and evolving consumer priorities.
• Guides competitive positioning through an in-depth analysis of market leaders and emerging trends influencing procurement and formulation strategies.

Conclusion

Beetroot powder presents a strong growth outlook, underpinned by consumer wellness trends, technological progress, and adaptive supply chain strategies. This report equips senior leaders with the insights needed to drive innovation, build resilience, and capitalize on segmentation opportunities in this evolving marketplace.