Blankets Market - Global Forecast 2025-2032

The blankets market is rapidly evolving, shaped by shifting consumer preferences, advances in material science, and digital transformation throughout every stage of the value chain. For senior leaders, understanding the key trends and actionable opportunities in this industry is vital for decision-making and strategy formulation.

Market Snapshot: Blankets Market Growth and Trends

The Blankets Market grew from USD 15.53 billion in 2024 to USD 16.47 billion in 2025 and is projected to maintain a CAGR of 6.43%, reaching USD 25.57 billion by 2032. Demand is being driven by the expansion of smart fabrics, increased focus on sustainability, and changes in how end users research, purchase, and interact with products. As consumer receptivity to performance features and ethical sourcing accelerates, new entrants and incumbents alike must position for growth within a fragmented competitive landscape.

Scope & Segmentation

This research report delivers comprehensive segmentation and market coverage, enabling actionable insight into production, distribution, and end-use models.

• Product Types: Comforter, Duvet, Electric Blanket (Overblankets, Underblankets), Fleece Blanket, Knitted Blanket, Quilt, Throw Blanket, Weighted Blanket.
• Material Types: Cotton, Down, Microfiber, Polyester, Wool.
• Distribution Channels: Offline (Specialty Stores, Supermarkets/Hypermarkets), Online (Brand Websites, eCommerce Platforms).
• End Users: Commercial (Healthcare, Hospitality), Residential.
• Geographies: Americas (North America: United States, Canada, Mexico; Latin America: Brazil, Argentina, Chile, Colombia, Peru), Europe, Middle East & Africa (UK, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, UAE, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya), and Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan).
• Covered Companies: American Blanket Company, Berkshire Blanket & Home Co., Beurer India Pvt. Ltd., Bombay Dyeing, Chatham Manufacturing Company, Cloudy India Home Furnishing, Coyuchi, Inc., Ecolinen, Elvang Denmark A/S, Faribault Woolen Mill Co., GOBI Cashmere Europe GmbH, Hermann Biederlack GmbH + Co. KG., Jindal Ecotex LLP, John Cotton Group Ltd, Kanata Blanket Company, Mehak Handloom Industries, Peacock Alley, Inc., Pendleton Woolen Mills, Inc., Raymond Lifestyle Limited, Seljak Brand, Vardhman Textiles, Welspun Living Limited, WestPoint Home, LLC., Wonu International FZCO, Youngman Woollen Mills Private Limited.

Key Takeaways for Senior Leaders

• Blankets have transformed beyond basic utility to include personalization, wellness features, and smart connectivity through advancements in textile engineering.
• Consumer demand is increasingly shaped by preferences for sustainable, ethically sourced materials, driving brands to re-evaluate both upstream procurement and downstream messaging.
• Omni-channel integration across digital and physical platforms has redefined the buyer journey, requiring granular expertise in online merchandising and logistics optimization.
• Commercial and residential end users display diverging requirements: while hospitality and healthcare emphasize hygiene and durability, home users seek design innovation and functional comfort.
• Establishing a resilient, flexible supply chain is critical for managing input cost fluctuations, especially in the context of evolving regulatory and trade environments.

Tariff Impact and Strategic Sourcing Adjustments

Recent tariff changes in 2025 have influenced import-dependent segments, prompting companies to adapt sourcing strategies and optimize domestic production. This dynamic has led to shifts toward local mills, enhanced supplier negotiations, and increased use of tariff-compliant materials. Inventory management and logistics have evolved in response, with nearshore warehousing and adjusted freight routes mitigating volatility. Companies are also integrating backward into the supply chain to stabilize costs and ensure continuity of raw material supply.

Methodology & Data Sources

This analysis is grounded in a robust methodology combining primary interviews with executives, engineers, and channel managers, as well as secondary research from industry reports, government filings, and academic resources. Data triangulation, validation checks, and targeted market visits ensure accuracy and reliability of findings.

Why This Report Matters

• Delivers actionable intelligence for navigating evolving technologies, consumer behavior shifts, and regulatory trends in the blankets market.
• Enables benchmarking against leading manufacturers and identification of emerging growth opportunities by material type, distribution channel, and end user.

Conclusion

The blankets market is characterized by constant innovation, regional diversity, and increasing regulatory complexity. A strategic and holistic approach is essential for sustained leadership and growth in this evolving sector.