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The body worn insect repellents market is advancing rapidly, propelled by evolving consumer needs and innovations in product delivery, ingredient composition, and packaging. Senior stakeholders will find this analysis offers critical insights into regulatory, technological, and supply chain shifts shaping the sector’s future.
Market Snapshot: Body Worn Insect Repellents Market Growth
The body worn insect repellents market grew from USD 577.98 million in 2024 to USD 631.24 million in 2025. It is expected to continue growing at a CAGR of 9.37%, reaching USD 1.18 billion by 2032.
Scope & Segmentation
This comprehensive market research provides senior decision-makers with a detailed breakdown of growth drivers, segment innovation, and regional perspectives. The study covers:
- Sales Modes: Offline channels such as pharmacies and specialty stores; online models including scalable e-commerce and subscription services
- End Users: Adults requiring high-efficacy solutions; children needing gentle, natural formulations
- Active Ingredients: Deet, IR3535, oil of lemon eucalyptus, Picaridin; blends tailored for specific efficacy and sensory preferences
- Packaging Types: Aerosol for rapid use, pump sprays, roll-ons, wipe packs supporting portability and convenience
- Product Types: Lotion, patch, spray, wipe, wristband for hands-free application and user-specific defense
- Distribution Channels: Convenience stores, online retail, pharmacy drug stores, specialty stores, supermarket hypermarkets
- Geographies: Americas (including North America, Latin America), Europe, Middle East & Africa, and Asia-Pacific
- Companies Analyzed: S. C. Johnson & Son, Inc.; Spectrum Brands Holdings, Inc.; Avon Products, Inc.; Reckitt Benckiser Group plc; Sawyer Products, LLC; 3M Company; Thermacell Corporation; The Scotts Miracle-Gro Company; Sumitomo Chemical Company, Limited; Johnson Outdoors Inc.
Technological Advancements
- Advanced Delivery Systems: Microencapsulation and controlled-release polymers extend efficacy and user experience
- Eco-Friendly Focus: Adoption of biodegradable wipes, refillable packaging, and plant-based actives
- Wearable Integration: Collaboration with textile and cosmetic firms to embed repellency in fabrics
Key Takeaways for Decision-Makers
- Consumer demand is shifting towards products that offer personalization, natural actives, and greater skin compatibility across age groups.
- Heightened regulatory scrutiny around ingredient safety and sustainability is accelerating research and encouraging transparent labeling practices.
- Brands are capitalizing on outdoor recreation trends and urban green initiatives by designing discreet, lifestyle-friendly wearable repellents.
- Strategic partnerships between chemical, textile, and electronics industries support innovation in long-wear formats and functional accessories.
- Direct-to-consumer digital strategies and omnichannel approaches are critical for reaching diverse buyer profiles and influencing repeat purchase behavior.
Tariff Impact: Analyzing 2025 United States Policies
Recent tariff changes in the United States have increased production costs for manufacturers relying on imported raw materials and specialty polymers from Asia. This development has prompted a shift toward regionalized supply chains and new supplier networks, with many firms seeking domestic manufacturing options to mitigate tariff risk. As a result, downstream pricing adjustments are reshaping retailer strategies, with a growing divide between premium and value-seeking consumer segments. Supply chain resilience and proactive cost management now underpin competitive advantage for sector participants.
Body Worn Insect Repellents Market: Methodology & Data Sources
This study leverages a robust blend of primary and secondary research methods. Direct interviews with industry experts, supply chain professionals, and retail buyers provided foundational insight, further validated through consumer focus groups in multiple regions. The analysis is enhanced by comprehensive reviews of trade publications, regulatory data, patent filings, and corporate financial reports, with rigorous scenario modeling and triangulated validation to ensure data integrity.
The Importance of This Insect Repellent Market Report
- Enables strategic planning by clarifying emerging competitive risks and growth opportunities in a technology-driven and regulated sector
- Supports investment decisions through segmentation analysis and actionable insights on ingredient, packaging, and end-user trends
- Provides valuable context for supply chain resilience, digitalization strategies, and responses to global tariff changes
Conclusion
This analysis equips industry leaders with the insight to navigate changes and harness new opportunities in the evolving body worn insect repellents market. Forward-looking strategies developed from these findings will drive future market relevance and resilience.
Additional Product Information:
- Purchase of this report includes 1 year online access with quarterly updates.
- This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.
Table of Contents
3. Executive Summary
4. Market Overview
7. Cumulative Impact of Artificial Intelligence 2025
Companies Mentioned
The companies profiled in this Body Worn Insect Repellents market report include:- S. C. Johnson & Son, Inc.
- Spectrum Brands Holdings, Inc.
- Avon Products, Inc.
- Reckitt Benckiser Group plc
- Sawyer Products, LLC
- 3M Company
- Thermacell Corporation
- The Scotts Miracle-Gro Company
- Sumitomo Chemical Company, Limited
- Johnson Outdoors Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 198 |
| Published | October 2025 |
| Forecast Period | 2025 - 2032 |
| Estimated Market Value ( USD | $ 631.24 Million |
| Forecasted Market Value ( USD | $ 1180 Million |
| Compound Annual Growth Rate | 9.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |

