This report examines how the unforeseen decline of MrBeast Burger resulted in legal actions and lawsuits.
MrBeast Burger, a YouTube-owned ghost kitchen QSR, was launched in 2020 and initially had a lot of success. However, the brand was unable to keep up with the consumer demand, which led to inconsistent output leaving consumers unsatisfied.
MrBeast Burger, a YouTube-owned ghost kitchen QSR, was launched in 2020 and initially had a lot of success. However, the brand was unable to keep up with the consumer demand, which led to inconsistent output leaving consumers unsatisfied.
Scope
- As most of the food was cooked by third-party kitchens, food quality was very inconsistent, which ultimately meant consumers stopped returning.
- As the company was launched during COVID-19, takeaways were much more popular. Consumers ordered food from delivery services 15% less in Q2 2023 compared to Q1 2021.
- MrBeast Burger entered an overly saturated market with a lack of any differentiation.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-aways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- MrBeast Burger
- Virtual Dining Concepts
- Feastables
- Packed Bowls
- Prime
