Sustainable Tourism in Canada

Summary

Sustainable Tourism in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Sustainable tourism, also known as ecological tourism or eco-tourism, aims to lessen the damaging effects of travel on the planet while fostering positive social and economic benefits. Sustainable tourism minimizes the negative impacts and maximizes the positive impacts of tourism as an activity while conserving resources or using them wisely to maintain their long-term viability. It takes full account of socioeconomic, cultural, and environmental impacts and addresses the needs of visitors, industry, and host communities. The market scope includes hotels & motels, travel intermediaries (travel agents, direct), food service (commercial food services), and transportation (airlines, passenger rail, road).
The Canadian sustainable tourism market recorded a revenue of $26.39 billion in 2025, and the value increased with a CAGR of 27.6% between 2020 and 2025.
The international segment accounted for the market's largest proportion in 2025, with total revenue of $18.21 billion, equivalent to 69.0% of the market's overall value.
In 2025, Canada held a share of 35.8% in the North American sustainable tourism market.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the sustainable tourism market in Canada
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sustainable tourism market in Canada
Leading company profiles reveal details of key sustainable tourism market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Canada sustainable tourism market with five year forecasts

Reasons to Buy

What was the size of the Canada sustainable tourism market by value in 2025?
What will be the size of the Canada sustainable tourism market in 2030?
What factors are affecting the strength of competition in the Canada sustainable tourism market?
How has the market performed over the last five years?
What are the main segments that make up Canada's sustainable tourism market?

1 Executive Summary

1.1. Market Value
1.2. Market Value Forecast
1.3. Category Segmentation
1.4. Geography Segmentation
1.5. Market Rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market Definition
2.2. Market Analysis

3 Market Data

3.1. Market Value

4 Market Segmentation

4.1. Category Segmentation
4.2. Geography Segmentation

5 Market Outlook

5.1. Market Value Forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the leading companies’ Environmental, Social, and Governance (ESG) initiatives?
7.3. What are the strengths of the leading players?

8 Company Profiles

8.1. Restaurant Brands International Inc
8.2. Expedia Group Inc
8.3. Marriott International Inc
8.4. Air Canada

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry Associations
10.3. Related the Analyst Research
10.4. About the Analyst

List of Tables

Table 1: Canada Sustainable Tourism Market Value: $ Million, 2020-25
Table 2: Canada Sustainable Tourism Market Category Segmentation: % Share, By Value, 2020-25
Table 3: Canada Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Table 4: Canada Sustainable Tourism Market Geography Segmentation: $ Million, 2025
Table 5: Canada Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Table 6: Restaurant Brands International Inc: Key Facts
Table 7: Restaurant Brands International Inc: annual financial ratios
Table 8: Restaurant Brands International Inc: key employees
Table 9: Expedia Group Inc: Key Facts
Table 10: Expedia Group Inc: annual financial ratios
Table 11: Expedia Group Inc: key employees
Table 12: Marriott International Inc: Key Facts
Table 13: Marriott International Inc: annual financial ratios
Table 14: Marriott International Inc: key employees
Table 15: Marriott International Inc: key employees Continued
Table 16: Marriott International Inc: key employees Continued
Table 17: Marriott International Inc: key employees Continued
Table 18: Air Canada: Key Facts
Table 19: Air Canada: annual financial ratios
Table 20: Air Canada: key employees
Table 21: Canada Size Of Population (Million), 2021-25
Table 22: Canada Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 23: Canada GDP (Current Prices, $ Billion), 2021-25
Table 24: Canada Inflation, 2021-25
Table 25: Canada Consumer Price Index (Absolute), 2021-25
Table 26: Canada Exchange Rate, 2020-25

List of Figures

Figure 1: Canada Sustainable Tourism Market Value: $ Million, 2020-25
Figure 2: Canada Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Figure 3: Canada Sustainable Tourism Market Geography Segmentation: % Share, By Value, 2025
Figure 4: Canada Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Figure 5: Forces Driving Competition In The Sustainable Tourism Market In Canada, 2025
Figure 6: Drivers Of Buyer Power In The Sustainable Tourism Market In Canada, 2025
Figure 7: Drivers Of Supplier Power In The Sustainable Tourism Market In Canada, 2025
Figure 8: Factors Influencing The Likelihood Of New Entrants In The Sustainable Tourism Market In Canada, 2025
Figure 9: Factors Influencing The Threat Of Substitutes In The Sustainable Tourism Market In Canada, 2025
Figure 10: Drivers Of Degree Of Rivalry In The Sustainable Tourism Market In Canada, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Restaurant Bran
Expedia Group In
Marriott Internati
Air Canada

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