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The Canned Wines Market size was estimated at USD 350.64 million in 2023, USD 396.89 million in 2024, and is expected to grow at a CAGR of 12.83% to reach USD 816.41 million by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Canned wines refer to the packaging and distribution of wine in metal cans instead of the traditional glass bottles. This innovative approach to wine consumption has gained considerable popularity in recent years owing to its convenience. With advancements in canning technology and improvements in the quality of cans, canned wines are now able to preserve their taste, body, and aroma for extended periods. The canned wines market encompasses the production, distribution, and consumption of wine in aluminum or steel cans, offering a contemporary alternative to traditional glass bottles or bag-in-box packaging.
A significant growth factor for the canned wines market is the shift in consumer preferences towards convenient packaging solutions and sustainable beverage alternatives. Additionally, increasing disposable incomes and rapid urbanization trends in emerging economies contribute to market expansion. Collaborations with popular events, including music festivals, also serve as novel marketing strategies for market players. However, Complying with stringent regulations across different markets impacts the growth trajectory of the canned wine market. Further, innovation and research focused on enhancing packaging designs using sustainable materials for visual appeal, implementing advanced canning technologies for better preservation capabilities, and experimenting with unique wine blends to differentiate products within a competitive landscape represent significant opportunities for the global canned wines market.
Regional Insights
In the United States and Canada, there has been a surge in demand for canned wines due to their portability and ease of use. Younger consumers are increasingly embracing these products as they seek innovative ways to enjoy wine outdoors or at events. The trend is also gaining momentum in Canada due to growing environmental consciousness among consumers who appreciate that cans are more easily recycled than glass bottles. Wine companies in the Americas offer limited-edition canned wines to create a strong brand image. In April 2023, Archer Roose, Inc., a U.S.-based wine company, announced plans to expand its canned wines by launching a limited edition sampler pack.In Asia-Pacific, countries including China, Japan, and India are witnessing a rising demand for canned wines due to the growing middle-class population with a higher disposable income, adoption of Western culture, and preferences for convenience. However, these markets also present unique challenges, including complex regulatory environments that often require local partnerships, cultural differences influencing consumer preferences, and intense competition from domestic players who may already have strong brand recognition. In European Union countries, the emergence of new players entering the canned wine space is driving market growth. With a strong emphasis on sustainability and reducing packaging waste, EU nations are exploring alternative packaging options for alcoholic beverages. While several countries of the Middle East have strict regulations or outright bans on alcohol sales and consumption, others, such as the United Arab Emirates (UAE) and Lebanon, have more relaxed regulations that allow for a thriving alcoholic beverage industry. In South Africa, particularly, there's seen a shift toward alternative packaging formats like cans due to changing demographics and urbanization's effect on lifestyle choices.
Market Trends by Segment
- Product: Growing demand for fortified wines owing to their robust flavors with higher alcohol content
- Distribution Channel: Emerging preferences for online channels that enable personalized customer experiences
Industry Insights
- Market Dynamics
- Market Disruption Analysis
- Porter’s Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
- FPNV Positioning Matrix
- Market Share Analysis
- Strategy Analysis and Recommendations
Recent Developments
E. & J. Gallo Winery Acquires Bev, A Woman-Founded Beverage Brand Known For Breaking Down Barriers And Building People Up
E. & J. Gallo Winery (Gallo) announced its acquisition of Bev and its premium canned wines and spritzers portfolio. The acquisition of Bev aligns perfectly with Gallo's mission to bring joy to moments that matter by offering consumers a wide range of beverage options to celebrate any occasion.Canned Wine Co. Acquires Copper Crew
Canned Wine Co. acquired The Copper Crew to introduce exciting new wines while minimizing environmental impact. This acquisition aligns with Canned Wine Co's dedication to establishing a global reputation for quality, sustainability, and wine expertise in the canned format.Graham + Fisk’s Wine-In-A-Can releases holiday packs
Graham + Fisk's Wine-In-A-Can has introduced two limited-edition holiday wine offerings in a convenient can format. These offerings include a 12-pack variety pack and a 24-pack Advent Calendar. Graham + Fisk aims to enhance the holiday experience and provide a unique gifting option by offering a diverse selection of wines in a convenient and portable can format.Key Company Profiles
The report delves into recent significant developments in the Canned Wines Market, highlighting leading vendors and their innovative profiles. These include AA Badenhorst, Anheuser-Busch InBev, Bowl Grabber Ltd., Canned Wine Co., CASTEL FRÈRES, Constellation Brands, Inc., Day Drinking Wines, Delicato Family Wines, E. & J. Gallo Winery, Graham + Fisk's Wine-In-A-Can, Kim Crawford Wines Limited, Kiss of Wine UG, McBride Sisters Wine Company, Original House Wine, Pampelonne, Precept Wine, Presto Prosecco, Sans Wine Co., Sula Vineyards Pvt. Ltd., The Wine Group, and Union Wine Company.This research report offers invaluable insights into various crucial aspects of the Canned Wines Market:
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.
This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.
Table of Contents
1. Preface
2. Research Methodology
5. Market Insights
6. Canned Wines Market, by Product
7. Canned Wines Market, by Distribution Channel
8. Americas Canned Wines Market
9. Asia-Pacific Canned Wines Market
10. Europe, Middle East & Africa Canned Wines Market
11. Competitive Landscape
12. Competitive Portfolio
List of Figures
List of Tables
Companies Mentioned
- AA Badenhorst
- Anheuser-Busch InBev
- Bowl Grabber Ltd.
- Canned Wine Co.
- CASTEL FRÈRES
- Constellation Brands, Inc.
- Day Drinking Wines
- Delicato Family Wines
- E. & J. Gallo Winery
- Graham + Fisk's Wine-In-A-Can
- Kim Crawford Wines Limited
- Kiss of Wine UG
- McBride Sisters Wine Company
- Original House Wine
- Pampelonne
- Precept Wine
- Presto Prosecco
- Sans Wine Co.
- Sula Vineyards Pvt. Ltd.
- The Wine Group
- Union Wine Company
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 187 |
| Published | May 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 396.89 Million |
| Forecasted Market Value ( USD | $ 816.41 Million |
| Compound Annual Growth Rate | 12.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
