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Global Captive Portal Market by Offering (Platform, Services), End-use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) and Region - Forecast to 2028

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    Report

  • 248 Pages
  • July 2023
  • Region: Global
  • Markets and Markets
  • ID: 5850018
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Captive Portals to Offer Valuable Opportunities for Targeted Marketing

The report forecasts the global captive portal market is projected to grow from USD 0.9 billion in 2023 to USD 1.7 billion by 2028, at a CAGR of 13.4% during the forecast period. Implementing a payment gateway within your Captive Portal enables customers to offer users Wi-Fi services in exchange for a specific payment. Users can be prompted to pay a designated amount for a set duration of Wi-Fi access, such as an hour or a day. Certain Captive Portal solutions enable customers to customize session durations and set bandwidth limitations based on preferences. To monetize Wi-Fi service, customers can begin by offering a limited free Wi-Fi session, typically 5 to 10 minutes. Once users have exhausted their free time, they can be redirected to the same portal page to purchase additional access time.

By offering, the service segment is expected to grow with the highest CAGR during the forecast period

Services include professional and managed services. Captive portal services enable organizations to offload the burden of managing their network infrastructures and focus on their core businesses, thereby increasing their productivity. Services offered by professionals, specialists, or experts to support businesses are known as professional services. They comprise survey, analysis, and consulting; network planning, design, and implementation services; and training, support, and maintenance services. Managed Service Providers (MSPs) offer complementary services for marketing captive portal. They are third-party IT service providers that remotely manage clients' IT infrastructure and systems for backup and recovery of business-critical data. Professional Services offers a streamlined solution for optimizing your wired and wireless networks rapidly, enabling you to achieve the highest technological benefits in the shortest time frame. Furthermore, it ensures the continued value of your network throughout its lifecycle. With a focus on scalability, the Professional Services team leverages extensive expertise, automation, and industry best practices to deliver designs that can seamlessly accommodate future technology advancements.

By hospitality & leisure, the others (rental units such as apartment, condos) segment is expected to grow with the highest CAGR during the forecast period

Captive portals in condos and rental places are increasingly sought as tenants expect reliable and convenient internet access within their living spaces. By implementing a captive portal, condos and rental properties can provide tenants with easy connectivity to Wi-Fi networks, significantly improving their overall residential experience. Captive portals offer condos and rental places the opportunity to customize the user experience and strengthen their brand identity. By utilizing captive portals, they can showcase property-specific details, services, and promotional messages on the captive portal page, ensuring a cohesive branding experience for tenants. This helps create a sense of belonging and enhances the overall impression of the property.

Asia-Pacific is expected to grow with the highest CAGR during the forecast period

Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the captive portal market is anticipated to be fueled by the rising deployment of public Wi-Fi services. Asia-Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the captive portal market over the next few years. The increasing internet penetration, the hospitality and tourism industry, the retail sector, educational institutions, public venues, business environments, managed service providers, and government institutions drive the demand for captive portal solutions in the Asia-Pacific region.

Breakdown of Primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

  • By Company Type: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
  • By Designation: C-level - 25%, D-level - 35%, and Others - 40%
  • By Region: North America - 35%, Europe - 20%, Asia-Pacific - 44%, and RoW - 1%

The major players in the captive portal market are Cisco (US), Aruba (US), Juniper (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), and Keenetic (Germany). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the captive portal market.

Research Coverage

The market study covers the captive portal market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the captive portal market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (to monetize public Wi-Fi service, the increasing demand for secure and controlled access to Wi-Fi networks, to boost marketing efforts through the captive portal will drive the market growth), restraints (ensure compliance with privacy regulations can be a restraint in the captive portal market), opportunities (captive portal will help Wi-Fi analytics to get more customer insights, captive portals offer valuable opportunities for targeted marketing), and challenges (bandwidth hogging can impact the demand of captive portal, presence of fake or malicious captive portals can hinder the growth of captive portal market) influencing the growth of the captive portal market.
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the captive portal market.
  • Market Development: Comprehensive information about lucrative markets - the report analyses the captive portal market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the captive portal market.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Juniper (US), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), and Keenetic (Germany).

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Inclusions and Exclusions
1.3.4 Years Considered
1.4 Currency Considered
Table 1 USD Exchange Rates, 2020-2022
1.5 Stakeholders
1.6 Recession Impact
2 Research Methodology
2.1 Research Data
Figure 1 Captive Portal Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews with Experts
2.1.2.2 List of Key Primary Interview Participants
2.1.2.3 Breakdown of Primary Profiles
2.1.2.4 Primary Sources
2.1.2.5 Key Industry Insights
2.2 Market Size Estimation
Figure 2 Approaches Used for Market Size Estimation
Figure 3 Market Size Estimation Methodology - Approach 1: Supply-Side Analysis of Revenue from Platforms and Services
2.2.1 Bottom-Up Approach
Figure 4 Bottom-Up Approach
Figure 5 Market Size Estimation Methodology - Approach 1: Bottom-Up (Supply Side): Collective Revenue of Captive Portal Vendors
2.2.2 Top-Down Approach
Figure 6 Top-Down Approach
2.2.3 Captive Portal Market Estimation: Demand-Side Analysis
Figure 7 Market Size Estimation Methodology: Demand-Side Analysis
2.3 Data Triangulation
Figure 8 Data Triangulation
2.4 Factor Analysis
Table 2 Factor Analysis
2.5 Research Assumptions
2.6 Limitations
2.7 Implication of Recession
3 Executive Summary
Figure 9 Captive Portal Market, 2023-2028 (USD Million)
Figure 10 Captive Portal Market, by Offering, 2023 vs. 2028 (USD Million)
Figure 11 Captive Portal Market, by End-use, 2023 vs. 2028 (USD Million)
Figure 12 Captive Portal Market, by Region, 2023
4 Premium Insights
4.1 Captive Portal Market Overview
Figure 13 Increasing Use of Wi-Fi Services to Drive Market Growth
4.2 North America: Captive Portal Market, by Offering and End-use (2023)
Figure 14 Platform Segment to Account for Larger Market Size
4.3 Asia-Pacific: Captive Portal Market, by Offering and End-use (2023)
Figure 15 Platform Segment to Account for Larger Market Size
4.4 Europe: Captive Portal Market, by Offering and End-use (2023)
Figure 16 Platform Segment to Account for Larger Market Size
4.5 Geographical Snapshot of Captive Portal Market
Figure 17 Asia-Pacific to Achieve Highest Growth During Forecast Period
5 Market Overview and Industry Trends
5.1 Market Overview
5.2 Market Dynamics
Figure 18 Drivers, Restraints, Opportunities, and Challenges: Captive Portal Market
5.2.1 Drivers
5.2.1.1 Increasing Demand for Secure and Controlled Access to Wi-Fi Networks
5.2.1.2 Increasing Demand for Wi-Fi Monetization
5.2.1.3 Increasing Focus on Marketing Efforts Through Captive Portal to Drive Market Growth
5.2.2 Restraints
5.2.2.1 Compliance with Privacy Regulations
5.2.3 Opportunities
5.2.3.1 Captive Portal to Help Wi-Fi Analytics to Get More Customer Insights
5.2.3.2 Captive Portals to Offer Valuable Opportunities for Targeted Marketing
5.2.4 Challenges
5.2.4.1 Bandwidth Hogging to Impact Demand for Captive Portal
5.2.4.2 Presence of Fake or Malicious Captive Portals to Hinder Growth of Market
5.3 History of Captive Portal
5.3.1 Early Internet and Dial-Up Era
5.3.2 Rise of Wi-Fi and Need for Access Control
5.3.3 Emergence of Captive Portals
5.3.4 Authentication Methods and Evolution
5.3.5 Customization and User Experience
5.3.6 Expansion into New Sectors
5.3.7 Technological Advancements in Captive Portal Technology
Figure 19 Evolution of Captive Portal
5.4 Ecosystem Analysis
Figure 20 Captive Portal Market: Ecosystem
Table 3 Captive Portal Market: Ecosystem
5.4.1 Platform Providers
5.4.2 Service Providers
5.4.3 System Integrators
5.4.4 Network Infrastructure Providers
5.4.5 Internet Service Providers (ISPs)
5.4.6 End-users
5.5 Value Chain Analysis
Figure 21 Captive Portal Market: Value Chain Analysis
5.6 Pricing Analysis
5.6.1 Average Selling Price of Key Players, by Offering
Table 4 Pricing Models and Indicative Price Points, 2022-2023
5.7 Average Selling Price Trend
5.8 Industry Use Cases
5.8.1 Use Case 1: Best Western Installed Fast and Compliant Guest Wi-Fi Networks with Performance Network
5.8.2 Use Case 2: McDonald's Belgium Partnered with Cisco Meraki, Purple, and SocialSpot to Provide Guest Wi-Fi to Visitors
5.8.3 Use Case 3: AGS Airports Introduced an Enhanced Wi-Fi Service by Leveraging Purple Wi-Fi Solutions
5.8.4 Use Case 4: GlobalReach Deployed High-Performance Public Wi-Fi for LinkNYC
5.8.5 Use Case 5: Walmart Canada Deployed Purple Guest Wi-Fi to Elevate Guest Wi-Fi Experience
5.9 Patent Analysis
5.9.1 Types of Patents
Table 5 Patents Filed, 2018-2023
5.9.2 Innovation and Patent Applications
Figure 22 Total Number of Patents Granted in a Year, 2018-2023
Figure 23 Top 10 Companies with Highest Number of Patent Applications
Table 6 Top 10 Patent Owners in Captive Portal Market, 2018-2023
Table 7 List of Few Patents in Captive Portal Market, 2018-2023
Figure 24 Trends/Disruptions Impacting Buyers/Clients of Captive Portal Market
5.10 Porter's Five Forces Analysis
Table 8 Captive Portal Market: Porter's Five Forces Model
5.10.1 Threat of New Entrants
5.10.2 Threat of Substitutes
5.10.3 Bargaining Power of Buyers
5.10.4 Bargaining Power of Suppliers
5.10.5 Intensity of Competitive Rivalry
5.11 Regulatory Landscape
Table 9 North America: Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 Europe: Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Middle East and Africa: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Latin America: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.11.1 ISO/TC 184/SC 4
5.11.2 ISO/TC 184
5.11.3 General Personal Data Protection Law (GPDP)
5.11.4 California Data Privacy Protection Act
5.11.5 GDPR
5.12 Key Stakeholders and Buying Criteria
5.12.1 Key Stakeholders in Buying Process
Figure 25 Influence of Stakeholders on Buying Process
Table 14 Influence of Stakeholders on Buying Process
5.12.2 Buying Criteria
Figure 26 Key Buying Criteria
Table 15 Key Buying Criteria
5.13 Key Conferences and Events, 2023-2024
Table 16 Captive Portal Market: Detailed List of Conferences and Events
5.14 Best Practices in Captive Portal Market
5.15 Future Directions of Captive Portal Market Landscape
5.15.1 Captive Portal Roadmap Till 2030
5.15.1.1 Short-Term Roadmap (2023-2025)
5.15.1.2 Mid-Term Roadmap (2026-2028)
5.15.1.3 Long-Term Roadmap (2029-2030)
5.15.2 Future of Wi-Fi Advertising
5.16 Different Types of Click-To-Login Portal
5.16.1 Username and Password
5.16.2 Social Media Login
5.16.3 Email Verification
5.16.4 SMS Verification
5.16.5 Voucher or Ticket Codes
5.16.6 Mac Address Authentication
5.16.7 Single Sign-On (SSO)
6 Captive Portal Market, by Offering
6.1 Introduction
6.1.1 Offering: Captive Portal Market Drivers
Figure 27 Services Segment to Grow at Highest CAGR During Forecast Period
Table 17 Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 18 Captive Portal Market, by Offering, 2023-2028 (USD Million)
6.2 Platforms
6.2.1 Organizations to Adopt Captive Portal Platforms to Provide Authorized Wi-Fi Access
Table 19 Platform: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 20 Platform: Captive Portal Market, by Region, 2023-2028 (USD Million)
6.3 Services
6.3.1 Training, Support, and Maintenance Services to Enable Enterprises to Design and Deploy Captive Portals
Table 21 Services: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 22 Services: Captive Portal Market, by Region, 2023-2028 (USD Million)
7 Captive Portal Market, by End-use
7.1 Introduction
7.1.1 End-use: Captive Portal Market Drivers
Figure 28 Coworking Spaces Segment to Grow at Highest CAGR During Forecast Period
Table 23 Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 24 Captive Portal Market, by End-use, 2023-2028 (USD Million)
Figure 29 List of Players in Each End-use
7.2 Travel & Transportation
7.2.1 Development of Intelligent Transportation Solutions to Increase Demand for Captive Portals
Table 25 Travel & Transportation: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 26 Travel & Transportation: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.2.2 Use Cases
7.2.2.1 Showcasing Multiple Advertisements Exclusively for Specific Brand
7.2.2.2 Offering Wi-Fi Services Through Customized Captive Portals
7.2.2.3 Creating, Launching, and Managing Free Community Wi-Fi Services for UK Rail Customers
7.2.2.4 3I Infotech to Introduce Bharat Network to Provide Free Wi-Fi Services while Implementing Monetization Strategy
Table 27 Travel & Transportation: Captive Portal Market, by Type 2018-2022 (USD Million)
Table 28 Travel & Transportation: Captive Portal Market, by Type, 2023-2028 (USD Million)
7.2.3 Airports
Table 29 Airports: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 30 Airports: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.2.4 Train Stations
Table 31 Train Stations: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 32 Train Stations: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.2.5 Cruise Ships
Table 33 Cruise Ships: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 34 Cruise Ships: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.2.6 Others
Table 35 Others: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 36 Others: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.3 Hospitality & Leisure
7.3.1 Captive Portals to Offer Personalized Experience to Customers in Hotels, Cafes, and Restaurants
Table 37 Hospitality & Leisure: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 38 Hospitality & Leisure: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.3.2 Use Cases
7.3.2.1 Checking Quality and Reliability of Wi-Fi Service for Guests at Apartamentos Vista Club
7.3.2.2 HoteLinking to Implement WifiBot to Provide Comprehensive Visibility Over Networks
7.3.2.3 Tyne & Wear Archives & Museums to Deploy Captive Portal Platform for Proactive Assistance to Ensure Visitors' Secure and High-Quality Internet Experience
7.3.2.4 GNI Embarked on New Site in Nottingham City Center and Approached Performance Networks to Install Their Guest Wi-Fi Portal Solution
7.3.2.5 Ramada Park Hall Wolverhampton Hotel and Spa Successfully Provided Exceptional Guest Experience with Performance Network's Wi-Fi Marketing and Registration Service
Table 39 Hospitality & Leisure: Captive Portal Market, by Type, 2018-2022 (USD Million)
Table 40 Hospitality & Leisure: Captive Portal Market, by Type, 2023-2028 (USD Million)
7.3.3 Hotels & Resorts
Table 41 Hotel & Resorts: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 42 Hotel & Resorts: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.3.4 Restaurants & Cafes
Table 43 Restaurants & Cafes: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 44 Restaurants & Cafes: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.3.5 Public Spaces
Table 45 Public Spaces: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 46 Public Spaces: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.3.6 Others
Table 47 Others: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 48 Others: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.4 Coworking Spaces
7.4.1 Rising Demand for Secure and Dependable Wi-Fi Solutions to Increase Demand for Captive Portal
Table 49 Coworking Spaces: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 50 Coworking Spaces: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.4.2 Use Cases
7.4.2.1 Integration of Ironwifi into Coworking Spaces to be Game-Changer for Both Operators and Users
7.5 Shopping Malls & Retail Outlets
7.5.1 Enhancing Customer Experience Within Their Physical Locations
Table 51 Shopping Malls & Retail Outlets: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 52 Shopping Malls & Retail Outlets: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.5.2 Use Cases
7.5.2.1 Prominent French Luxury Fashion Brand to Enhance Guest Wi-Fi Experience in Its Physical Stores
7.5.2.2 Cloudi-Fi's Captive Portal Solution to be Chosen by Système U to Elevate Customer Experience in Its Extensive Network of 1500 Stores
7.6 Entertainment
7.6.1 Captive Portals to be in Demand in Entertainment Industry to Enhance Connectivity and Engage with Audiences
Table 53 Entertainment: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 54 Entertainment: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.6.2 Use Cases
7.6.2.1 GoZone to Offer Fans Reliable and High-Quality Wi-Fi Experience in Stadium
7.7 Internet Service Providers (ISPs)
7.7.1 Captive Portals to Enhance Connectivity and Engage with Audiences
Table 55 Internet Service Providers: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 56 Internet Service Providers: Captive Portal Market, by Region, 2023-2028 (USD Million)
7.7.2 Use Cases
7.7.2.1 STL Tech Wi-Fi Solution to Enable Operators to Offer Seamless Wi-Fi Connectivity to Their Subscribers Across Public Places
7.7.2.2 Spotipo Captive Portal Solution to Help ISPs to Integrate Two Wi-Fi Platforms and Provide Them with Extra Security and Reporting Functionality
7.8 Others End-use
7.8.1 Captive Portals to Provide Secure and Controlled Internet Access to Users
Table 57 Other End-use: Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 58 Other End-use: Captive Portal Market, by Region, 2023-2028 (USD Million)
8 Captive Portal Market, by Region
8.1 Introduction
Figure 30 Captive Portal Market: Regional Snapshot (2023)
Figure 31 Asia-Pacific to Grow at Highest CAGR During Forecast Period
Table 59 Captive Portal Market, by Region, 2018-2022 (USD Million)
Table 60 Captive Portal Market, by Region, 2023-2028 (USD Million)
8.2 North America
Figure 32 North America: Market Snapshot
8.2.1 North America: Captive Portal Market Drivers
8.2.2 North America: Recession Impact
Table 61 North America: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 62 North America: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 63 North America: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 64 North America: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 65 North America: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 66 North America: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 67 North America: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 68 North America: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
Table 69 North America: Captive Portal Market, by Country, 2018-2022 (USD Million)
Table 70 North America: Captive Portal Market, by Country, 2023-2028 (USD Million)
8.2.3 US
8.2.3.1 Presence of Key Market Players to Enhance Growth of Captive Portal Solutions
Table 71 US: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 72 US: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 73 US: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 74 US: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 75 US: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 76 US: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 77 US: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 78 US: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.2.4 Canada
8.2.4.1 Increase in Number of Cyberattacks to Drive Demand
Table 79 Canada: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 80 Canada: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 81 Canada: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 82 Canada: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 83 Canada: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 84 Canada: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 85 Canada: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 86 Canada: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.2.5 List of Players in North America
8.3 Europe
Figure 33 Europe: Market Snapshot
8.3.1 Europe: Captive Portal Market Drivers
8.3.2 Europe: Recession Impact
Table 87 Europe: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 88 Europe: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 89 Europe: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 90 Europe: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 91 Europe: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 92 Europe: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 93 Europe: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 94 Europe: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
Table 95 Europe: Captive Portal Market, by Country, 2018-2022 (USD Million)
Table 96 Europe: Captive Portal Market, by Country, 2023-2028 (USD Million)
8.3.3 UK
8.3.3.1 Increased Adoption of Cloud-based Services to Drive Growth
Table 97 UK: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 98 UK: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 99 UK: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 100 UK: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 101 UK: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 102 UK: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 103 UK: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 104 UK: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.3.4 Germany
8.3.4.1 Significant Adoption of Smart Devices in Automobile Industry to Drive Growth
Table 105 Germany: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 106 Germany: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 107 Germany: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 108 Germany: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 109 Germany: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 110 Germany: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 111 Germany: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 112 Germany: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.3.5 Italy
8.3.5.1 Deployment of Captive Portal to Take Valuable Insights of Customers About Their Travelling Experience
8.3.6 Spain
8.3.6.1 Government Initiatives to Provide Secure Access to Public Wi-Fi
8.3.7 France
8.3.7.1 Rising Need to Provide Secure and High-Speed Internet Connectivity to Customers to Fuel Demand
8.3.8 Nordic
8.3.8.1 Managing Internet Usage and Providing Limited Access to Public Wi-Fi to Drive Market
8.3.9 Rest of Europe
8.3.10 List of Players in Europe
8.4 Asia-Pacific
Figure 34 Asia-Pacific: Market Snapshot
8.4.1 Asia-Pacific: Recession Impact
8.4.2 Asia-Pacific: Captive Portal Market Drivers
Table 113 Asia-Pacific: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 114 Asia-Pacific: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 115 Asia-Pacific: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 116 Asia-Pacific: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 117 Asia-Pacific: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 118 Asia-Pacific: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 119 Asia-Pacific: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 120 Asia-Pacific: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
Table 121 Asia-Pacific: Captive Portal Market, by Country, 2018-2022 (USD Million)
Table 122 Asia-Pacific: Captive Portal Market, by Country, 2023-2028 (USD Million)
8.4.3 China
8.4.3.1 Demand of Captive Portal to Increase to Gather Customer-Related Data
Table 123 China: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 124 China: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 125 China: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 126 China: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 127 China: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 128 China: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 129 China: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 130 China: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.4.4 Japan
8.4.4.1 Managed Wi-Fi Networks to Drive Growth of Market
8.4.5 India
8.4.5.1 Bringing Affordable and Accessible Internet Connectivity to Rural and Remote Regions of India
Table 131 India: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 132 India: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 133 India: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 134 India: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 135 India: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 136 India: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 137 India: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 138 India: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.4.6 Australia and New Zealand
8.4.6.1 Getting Customer Insights and Offering Customized Services Based on Preferences
8.4.7 Southeast Asia
8.4.7.1 Increasing Need for Secure Wi-Fi Networks to Drive Demand
8.4.8 Rest of Asia-Pacific
8.4.9 List of Players in Asia-Pacific
8.5 Middle East & Africa
8.5.1 Recession Impact: Middle East & Africa
8.5.2 Middle East & Africa: Captive Portal Market Drivers
Table 139 Middle East & Africa: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 140 Middle East & Africa: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 141 Middle East & Africa: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 142 Middle East & Africa: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 143 Middle East & Africa: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 144 Middle East & Africa: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 145 Middle East & Africa: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 146 Middle East & Africa: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
Table 147 Middle East & Africa: Captive Portal Market, by Country, 2018-2022 (USD Million)
Table 148 Middle East & Africa: Captive Portal Market, by Country, 2023-2028 (USD Million)
8.5.3 UAE
8.5.3.1 Building Secure and Strong Wi-Fi Sharing Infrastructure
8.5.4 KSA
8.5.4.1 Providing Secured and Managed Wi-Fi Networks
Table 149 Saudi Arabia: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 150 Saudi Arabia: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 151 Saudi Arabia: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 152 Saudi Arabia: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 153 Saudi Arabia: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 154 Saudi Arabia: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 155 Saudi Arabia: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 156 Saudi Arabia: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.5.5 South Africa
8.5.5.1 Implementing User Authentication and Logging Mechanisms for Wi-Fi Networks
8.5.6 Rest of Middle East & Africa
8.5.7 List of Players in Middle East & Africa
8.6 Latin America
8.6.1 Latin America: Captive Portal Market Drivers
Table 157 Latin America: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 158 Latin America: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 159 Latin America: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 160 Latin America: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 161 Latin America: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 162 Latin America: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 163 Latin America: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 164 Latin America: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
Table 165 Latin America: Captive Portal Market, by Country, 2018-2022 (USD Million)
Table 166 Latin America: Captive Portal Market, by Country, 2023-2028 (USD Million)
8.6.2 Brazil
8.6.2.1 Taking Customer Insights and Developing New Marketing Strategies
Table 167 Brazil: Captive Portal Market, by Offering, 2018-2022 (USD Million)
Table 168 Brazil: Captive Portal Market, by Offering, 2023-2028 (USD Million)
Table 169 Brazil: Captive Portal Market, by End-use, 2018-2022 (USD Million)
Table 170 Brazil: Captive Portal Market, by End-use, 2023-2028 (USD Million)
Table 171 Brazil: Captive Portal Market, by Travel & Transportation, 2018-2022 (USD Million)
Table 172 Brazil: Captive Portal Market, by Travel & Transportation, 2023-2028 (USD Million)
Table 173 Brazil: Captive Portal Market, by Hospitality & Leisure, 2018-2022 (USD Million)
Table 174 Brazil: Captive Portal Market, by Hospitality & Leisure, 2023-2028 (USD Million)
8.6.3 Mexico
8.6.3.1 Rising Numbers of Public Wi-Fi in the Country to Fuel Demand of Captive Portals
8.6.4 Rest of Latin America
8.6.5 List of Players in Latin America
9 Competitive Landscape
9.1 Overview
9.2 Strategies Adopted by Key Players
Table 175 Overview of Strategies Deployed by Key Players in Captive Portal Market
9.3 Competitive Scenario
9.4 Market Share Analysis of Top Players
Table 176 Captive Portal Market: Degree of Competition
9.5 Market Share Analysis of Top Players ,By Region
9.5.1 North America: Market Share Analysis of Top Players
Table 177 North America: Captive Portal Market: Degree of Competition
9.5.2 Europe: Market Share Analysis of Top Players
Table 178 Europe: Captive Portal Market: Degree of Competition
9.5.3 Asia-Pacific: Market Share Analysis of Top Players
Table 179 Asia-Pacific: Captive Portal Market: Degree of Competition
9.5.4 Middle East & Africa: Market Share Analysis of Top Players
Table 180 Middle East & Africa: Captive Portal Market: Degree of Competition
9.5.5 Latin America: Market Share Analysis of Top Players
Table 181 Latin America: Captive Portal Market: Degree of Competition
9.6 Market Share Analysis of Top Players by End-use
9.6.1 Travel & Transportation: Market Share Analysis of Top Players
Table 182 Travel & Transportation: Captive Portal Market: Degree of Competition
9.6.2 Hospitality & Leisure: Market Share Analysis of Top Players
Table 183 Hospitality & Leisure: Captive Portal Market: Degree of Competition
9.6.3 Coworking Spaces: Market Share Analysis of Top Players
Table 184 Coworking Spaces: Captive Portal Market: Degree of Competition
9.6.4 Shopping Malls & Retail Outlets: Market Share Analysis of Top Players
Table 185 Shopping Malls & Retail Outlets: Captive Portal Market: Degree of Competition
9.6.5 Entertainment: Market Share Analysis of Top Players
Table 186 Entertainment: Captive Portal Market: Degree of Competition
9.6.6 ISPs: Market Share Analysis of Top Players
Table 187 ISPs: Captive Portal Market: Degree of Competition
9.7 Competitive Benchmarking
Table 188 Product Footprint Weightage
Table 189 Captive Portal Market: Competitive Benchmarking of Players by Offering, Industry, and Region
Table 190 Captive Portal Market: Detailed List of Key Startups/SMEs
9.8 Market Ranking of Key Players in Captive Portal Market, 2023
Figure 35 Market Ranking of Key Players, 2023
9.9 Company Evaluation Quadrant
Figure 36 Company Evaluation Matrix: Criteria Weightage
9.9.1 Stars
9.9.2 Emerging Leaders
9.9.3 Pervasive Players
9.9.4 Participants
Figure 37 Captive Portal Market Company Evaluation Matrix, 2023
9.10 Startups/SMEs Evaluation Matrix Methodology and Definitions
Figure 38 Startups/SMEs Evaluation Matrix: Criteria Weightage
9.10.1 Progressive Companies
9.10.2 Responsive Companies
9.10.3 Dynamic Companies
9.10.4 Starting Blocks
Figure 39 Startups/SMEs Captive Portal Market Evaluation Matrix, 2023
9.11 Competitive Scenario
9.11.1 Product Launches
Table 191 Product Launches, January 2019-March 2023
9.11.2 Deals
Table 192 Deals, January 2019-March 2023
9.12 Captive Portal Product Benchmarking
9.12.1 Prominent Captive Portal Platforms
Table 193 Comparative Analysis of Captive Portal Platforms
9.12.1.1 Cisco Captive Portals
9.12.1.2 Purple Captive Portals
9.12.1.3 Ironwifi Captive Portals
9.12.1.4 Extreme Captive Portals
9.12.1.5 Aruba Captive Portals
9.13 Valuation and Financial Metrics of Key Captive Portal Vendors
Figure 40 Valuation and Financial Metrics of Captive Portal Vendors
10 Company Profiles
10.1 Vendor-Native Captive Portal Providers
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View)*
10.1.1 Cisco
Table 194 Cisco: Business Overview
Figure 41 Cisco: Company Snapshot
Table 195 Cisco: Products/Solutions/Services Offered
Table 196 Cisco: Product Launches
10.1.2 Aruba Networks
Table 197 Aruba Networks: Business Overview
Figure 42 Aruba Networks: Company Snapshot
Table 198 Aruba Networks: Products/Solutions/Services Offered
10.1.3 Arista Networks
Table 199 Arista Networks: Business Overview
Figure 43 Arista Networks: Company Snapshot
Table 200 Arista Networks: Product/Solutions/Services Offered
10.1.4 Extreme Networks
Table 201 Extreme Networks: Business Overview
Figure 44 Extreme Networks: Company Snapshot
Table 202 Extreme Networks: Products/Solutions/Services Offered
Table 203 Extreme Networks: Deals
10.1.5 Juniper Networks
Table 204 Juniper Networks: Business Overview
Figure 45 Juniper Networks: Company Snapshot
Table 205 Juniper Networks: Solutions/Services Offered
10.2 External Captive Portal Providers
10.2.1 Purple AI
Table 206 Purple AI: Business Overview
Table 207 Purple AI: Products/Solutions/Services Offered
Table 208 Purple AI: Deals
10.2.2 Enea
Table 209 Enea: Business Overview
Figure 46 Enea: Company Snapshot
Table 210 Enea: Products/Solutions/Services Offered
Table 211 Enea: Product Launches
Table 212 Enea: Deals
10.2.3 Boingo
Table 213 Boingo: Business Overview
Figure 47 Boingo: Company Snapshot
Table 214 Boingo: Products/Solutions/Services Offered
Table 215 Boingo: Product Launches
Table 216 Boingo: Deals
10.2.4 Netgear
Table 217 Netgear: Business Overview
Figure 48 Netgear: Company Snapshot
Table 218 Netgear: Products/Solutions/Services Offered
10.2.5 Ironwifi
Table 219 Ironwifi: Business Overview
Table 220 Ironwifi: Products/Solutions/Services Offered
10.2.6 Global Reach
Table 221 Global Reach: Business Overview
Table 222 Global Reach: Solutions/Services Offered
Table 223 Global Reach: Product Launches and Enhancements
10.2.7 Cloud4Wi
Table 224 Cloud4Wi: Business Overview
Table 225 Cloud4Wi: Solutions/Services Offered
Table 226 Cloud4Wi: Deals
10.2.8 Skyfii
Table 227 Skyfii: Business Overview
Figure 49 Skyfii: Company Snapshot
Table 228 Skyfii: Solutions/Services Offered
10.2.9 Gozone
10.2.10 Adentro
10.2.11 Anuvu
10.2.12 Spotipo
10.2.13 Nexnet Solutions
10.2.14 Performance Network
10.2.15 Cloudi-Fi
10.2.16 Wifigem
10.2.17 Satcom Direct
10.2.18 Intelsat
10.2.19 Raylife
10.2.20 Watchguard
10.2.21 Grandstream
10.2.22 Keenetic
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View Might Not be Captured in Case of Unlisted Companies
11 Adjacent/Related Markets
11.1 Wi-Fi Analytics Market
11.1.1 Market Definition
11.1.2 Market Overview
11.1.3 Wi-Fi Analytics Market, by Application
11.1.3.1 Wi-Fi Presence Analytics
Table 229 Wi-Fi Presence Analytics: Wi-Fi Analytics Market, by Region, 2017-2024 (USD Million)
11.1.3.2 Wi-Fi Marketing Analytics
Table 230 Wi-Fi Marketing Analytics: Wi-Fi Analytics Market, by Region, 2017-2024 (USD Million)
11.2 Wi-Fi as a Service Market
11.2.1 Market Definition
11.2.2 Market Overview
11.2.3 Wi-Fi as a Service Market, by Location Type
Table 231 Wi-Fi as a Service Market, by Location Type, 2017-2020 (USD Million)
Table 232 Wi-Fi as a Service Market, by Location Type, 2021-2026 (USD Million)
11.2.3.1 Indoor
Table 233 Indoor: Wi-Fi as a Service Market, by Region, 2017-2020 (USD Million)
Table 234 Indoor: Wi-Fi as a Service Market, by Region, 2021-2026 (USD Million)
11.2.3.2 Outdoor
Table 235 Outdoor: Wi-Fi as a Service Market, by Region, 2017-2020 (USD Million)
Table 236 Outdoor: Wi-Fi as a Service Market, by Region, 2021-2026 (USD Million)
12 Appendix
12.1 Discussion Guide
12.2 KnowledgeStore: The Subscription Portal
12.3 Customization Options

Executive Summary

Companies Mentioned

  • Adentro
  • Anuvu
  • Apartamentos Vista Club
  • Arista Networks
  • Aruba Networks
  • Best Western
  • Boingo
  • Cisco
  • Cisco Meraki
  • Cloud4Wi
  • Cloudi-Fi
  • Enea
  • Extreme Networks
  • GlobalReach
  • GNI
  • Gozone
  • Grandstream
  • HoteLinking
  • Intelsat
  • Ironwifi
  • Juniper Networks
  • Keenetic
  • LinkNYC
  • McDonald's
  • Netgear
  • Nexnet Solutions
  • Performance Network
  • Purple AI
  • Raylife
  • Satcom Direct
  • Skyfii
  • SocialSpot
  • Spotipo
  • STL Tech
  • Système U
  • Tyne & Wear Archives & Museums
  • Walmart Canada
  • Watchguard
  • Wifigem

Methodology

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Table Information

Report AttributeDetails
No. of Pages248
PublishedJuly 2023
Forecast Period2023 - 2028
Estimated Market Value ( USD ) in 2023 $ 0.9 Billion
Forecasted Market Value ( USD ) by 2028 $ 1.7 Billion
Compound Annual Growth Rate13.4%
Regions CoveredGlobal
No. of Companies Mentioned39

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About the Captive Portal Market

The Captive Portal market is a subset of the Internet and E-Commerce industry. It is a technology that enables businesses to authenticate and authorize users who are attempting to access a network or service. Captive Portals are typically used in public Wi-Fi networks, such as those found in airports, hotels, and coffee shops. They are also used in corporate networks to control access to sensitive data and resources. Captive Portals are used to authenticate users, collect user data, and enforce policies. They can also be used to display advertisements, collect analytics, and provide additional services. Some companies in the Captive Portal market include Cisco Systems, Aruba Networks, Ruckus Networks, Cloud4Wi, and Purple. Show Less Read more

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