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China B2C E-Commerce Market 2024

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  • 46 Pages
  • February 2024
  • Region: China
  • yStats GmbH & Co. KG
  • ID: 4835356

The B2C E-Commerce market value in China is set to surpass EUR 3 trillion by 2027

The popularity of Social Commerce remains strong in China and is extending into Western markets

By 2027, the B2C E-Commerce market is expected to grow substantially, with online retail sales projected to exceed half of total retail sales, showcasing a significant CAGR from 2023 onwards and driven by Social Commerce and integration of AI. Advancements like AI integration in online shopping experiences are gaining momentum, meeting evolving consumer demands. 

There has also been a notable uptick in discount B2C E-Commerce adoption, especially during the recent 2023 holiday season, influenced by economic uncertainty and slower retail recovery post-COVID, with this trend originating from China and beginning to impact Western markets.

Major B2C E-Commerce players dominate the domestic market in China

Taobao & Tmall and JD.com dominate the domestic B2C E-Commerce landscape in China as of 2023. As the market continues to evolve rapidly, businesses are advised to keep pace with emerging trends and seize opportunities within this dynamic environment. According to findings in the report, specific sectors are experiencing robust growth, such as food and clothing online retail, with annual growth rates of around +11% each in 2023.

Key Questions Answered:

  • What is the forecasted value of China's B2C E-Commerce market by 2027?
  • What drove the surge in discount B2C E-Commerce adoption in China during the 2023 holiday season?
  • Which were the two largest domestic B2C E-Commerce companies in China in 2023?
  • What is the projected number of livestreaming retail E-Commerce buyers in China by 2026?
  • What were the highest-growing sectors in terms of online retail sales in China in 2023?
Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

Table of Contents

1. Key Takeaways

2. Management Summary

3. China in Global Comparison

  • Retail E-Commerce Sales Value, by Country, in USD billion, 2022e
  • Retail E-Commerce Share of Total Retail Sales, in % of Total Retail Sales, 2022e
  • Share of Total Payments Value Made Up by China’s B2C E-Commerce Market, in %, 2022

4. China in APAC Comparison

  • Breakdown of Retail E-Commerce Market, by Country, in %, 2022
  • Top 10 Retailers, by Retail Sales Value, in USD billion, 2022

5. China B2C E-Commerce Market Overview

  • Overview of B2C E-Commerce Market Trends, February 2024
  • Total B2C E-Commerce Market Value, in USD trillion, 2023e & 2027f
  • B2C E-Commerce Sales, in USD trillion, in % of Total Retail Sales, 2023e-2027f
  • Year-On-Year Growth of B2C E-Commerce Sales, in %, 2022 & 2023e
  • Share of Online Retail Sales of Physical Goods Making Up Total Retail Sales of Physical Goods, in %, 2023
  • Online Retail Sales Value, in CNY trillion, 2022 & 2023
  • Total Retail Sales Value, in CNY trillion, H1 2022 & H1 2023
  • Online Retail Sales Value, in CNY trillion, H1 2022 & H1 2023
  • Cross-Border B2C E-Commerce Import And Export Value, in CNY trillion, H1 2022 & H1 2023
  • Number of People Working in the B2C E-Commerce Sector, in millions, 2018 & 2023
  • Number of Online Shoppers, in millions, And Share of Internet Users, in %, June 2021-June 2023

6. China B2C E-Commerce Product Categories and Players

  • Growth of Online Retail Sales of Physical Goods, by Product Category, in % of Year-On-Year Change, 2023
  • Top 3 Domestic B2C E-Commerce Platforms, in % of Total B2C E-Commerce Market, 2023e

7. China B2C E-Commerce Market Overview in Rural Areas

  • Online Retail Sales Value in Rural Areas, in CNY trillion, H1 2022 & H1 2023
  • Online Retail Sales Value of Agricultural Products, in CNY billion, H1 2022 & H1 2023
  • Share of Rural Online Merchants And Online Stores That Sell Agricultural Products Through Livestreaming, in %, H1 2023

8. China Livestreaming E-Commerce Market Overview

  • Livestreaming Retail E-Commerce Buyers, in millions, in % of Year-On-Year Change, 2023e-2026f
  • Number of B2C E-Commerce Livestreaming Users, in millions, December 2022 & June 2023

9. China Social Commerce Market Overview

  • Social Commerce Market Overview, February 2024

10. China Discount B2C E-Commerce Market Overview

Overview of Discount B2C E-Commerce Market, February 2024



Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alibaba Group

  • Amazon

  • Cluse

  • JD.com Inc

  • Meta

  • Pinduoduo Inc

  • Shein

  • Taobao and Tmall

  • Temu

  • TikTok

  • Walmart Inc