The market for baby oral care in China has witnessed rapid growth in recent years. Products for oral hygiene have been made readily accessible in the market, including toothbrushes, toothpaste, floss, and tooth mousse. Young children utilize these products to maintain their oral health. The products are available for purchase in various distribution channels, including supermarkets & hypermarkets, specialty shops, convenience stores, and online channels. The demand for baby oral care products in the Chinese market has been fueled by households' growing disposable income and increasing health consciousness. Rise in awareness regarding oral health of their children among parents has been identified as one of the key drivers of the market growth. In addition, surge in investment in the healthcare sector by the Government of China has contributed to the growth of the baby oral care market. Norms implemented by government regarding availability, pricing, and online purchase have encouraged the adoption of baby oral care products which has further augmented the market growth.
However, the implementation of stringent norms for import of products from other countries acts as a restraint for the market growth. On the contrary, the introduction of new products, from both domestic and international suppliers, has created opportunities for the expansion of the market. Surge in number of online channels has allowed manufacturers to reach a global audience. Moreover, rise in preference for organic and natural products has created opportunities in terms of product differentiation.
Key players of the market aim to offer infant and toddler-friendly oral care products, thus promoting their products in a way that increases awareness among the parents. The presence of products at different price range, particularly at low cost, further augments the market growth. In addition to domestic businesses, the presence of foreign suppliers in the China baby oral care market has resulted in decrease in product prices and increase in competition.
The China baby oral care market is segmented by type, end user, and distribution channel. Depending upon type, it is divided into toothbrush, toothpaste, floss, tooth mousse, and others. The toothbrush segment is expected to be the leading segment with a steady rate of growth. This is attributed to increase in penetration of electric toothbrushes in households. The toothpaste segment is anticipated to be second largest segment in the market owing to rapid growth in terms of varieties available in the market. For instance, availability of toothpaste with added ingredients for healthy teeth has increased the demand for the product. According to end user, the market is bifurcated into infant and toddler. By distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, convenience stores, online channels, and others.
The Porter’s five forces analysis assesses the competitive strength of the players in the China baby oral care market. The five forces include threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry. Threat of new entrants in the China market is low due to presence of established brands and government regulations on product quality. Bargaining power of suppliers is low due to presence of numerous manufacturers in the market. Buyers in the market have low bargaining power due to high brand loyalty among consumers. The threat of substitutes is low due to low availability of alternatives and surge in brand loyalty. The market competition is intense owing to presence of several domestic and foreign brands in the market.
SWOT analysis is a management technique used to identify the strengths, weaknesses, opportunities, and threats for the market. Strengths of the market include availability of wide range of products, rise in awareness about oral health, surge in preference for organic & natural products, and regulations in favor of online purchase. On the contrary, weaknesses include the presence of counterfeit products, high cost of premium products, and implementation of stringent norms on import of products. Opportunities for market growth are the introduction of new products, presence of convenience stores, surge in number of online channels, and increase in disposable income of households. Threats of the market are presence of competitively lower priced counterfeit products.
Some of the major players in the China Baby Oral Care industry analyzed in this report are Wyeth Pharmaceuticals, Procter & Gamble, Unilever, Johnson & Johnson, Plas Menard, Hisaproducts Co. Ltd., C&G Baby Products, Annerbaby, Pigeon Corporation, and T-Toys Group.
However, the implementation of stringent norms for import of products from other countries acts as a restraint for the market growth. On the contrary, the introduction of new products, from both domestic and international suppliers, has created opportunities for the expansion of the market. Surge in number of online channels has allowed manufacturers to reach a global audience. Moreover, rise in preference for organic and natural products has created opportunities in terms of product differentiation.
Key players of the market aim to offer infant and toddler-friendly oral care products, thus promoting their products in a way that increases awareness among the parents. The presence of products at different price range, particularly at low cost, further augments the market growth. In addition to domestic businesses, the presence of foreign suppliers in the China baby oral care market has resulted in decrease in product prices and increase in competition.
The China baby oral care market is segmented by type, end user, and distribution channel. Depending upon type, it is divided into toothbrush, toothpaste, floss, tooth mousse, and others. The toothbrush segment is expected to be the leading segment with a steady rate of growth. This is attributed to increase in penetration of electric toothbrushes in households. The toothpaste segment is anticipated to be second largest segment in the market owing to rapid growth in terms of varieties available in the market. For instance, availability of toothpaste with added ingredients for healthy teeth has increased the demand for the product. According to end user, the market is bifurcated into infant and toddler. By distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, convenience stores, online channels, and others.
The Porter’s five forces analysis assesses the competitive strength of the players in the China baby oral care market. The five forces include threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry. Threat of new entrants in the China market is low due to presence of established brands and government regulations on product quality. Bargaining power of suppliers is low due to presence of numerous manufacturers in the market. Buyers in the market have low bargaining power due to high brand loyalty among consumers. The threat of substitutes is low due to low availability of alternatives and surge in brand loyalty. The market competition is intense owing to presence of several domestic and foreign brands in the market.
SWOT analysis is a management technique used to identify the strengths, weaknesses, opportunities, and threats for the market. Strengths of the market include availability of wide range of products, rise in awareness about oral health, surge in preference for organic & natural products, and regulations in favor of online purchase. On the contrary, weaknesses include the presence of counterfeit products, high cost of premium products, and implementation of stringent norms on import of products. Opportunities for market growth are the introduction of new products, presence of convenience stores, surge in number of online channels, and increase in disposable income of households. Threats of the market are presence of competitively lower priced counterfeit products.
Some of the major players in the China Baby Oral Care industry analyzed in this report are Wyeth Pharmaceuticals, Procter & Gamble, Unilever, Johnson & Johnson, Plas Menard, Hisaproducts Co. Ltd., C&G Baby Products, Annerbaby, Pigeon Corporation, and T-Toys Group.
Key Benefits For Stakeholders
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- Top Player positioning provides a clear understanding of the present position of market players.
- Identify key investment pockets for various offerings in the market.
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- Manufacturing Capacity
- Consumer Buying Behavior Analysis
- End user preferences and pain points
- Investment Opportunities
- Product Life Cycles
- Average Consumer Expenditure
- Go To Market Strategy
Key Market Segments
By Type
- Toothpaste
- Floss
- Tooth Mousse
- Others
- Toothbrush
- Sub-Type
- Manual
- Electric
By End User
- Infant
- Toddler
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience stores
- Online channels
- Others
- Key Market Players
- Wyeth Pharmaceuticals
- Procter & Gamble
- Unilever
- Johnson & Johnson
- Plas Menard
- Hisaproducts Co. Ltd.
- C&G Baby Products
- Annerbaby
- Pigeon Corporation
- T-Toys Group
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: CHINA BABY ORAL CARE MARKET, BY TYPE
CHAPTER 5: CHINA BABY ORAL CARE MARKET, BY END USER
CHAPTER 6: CHINA BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Wyeth Pharmaceuticals
- Procter & Gamble
- Unilever
- Johnson & Johnson
- Plas Menard
- Hisaproducts Co. Ltd.
- C&G Baby Products
- Annerbaby
- Pigeon Corporation
- T-Toys Group
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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