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Consumer Credit in China

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    Report

  • 7 Pages
  • January 2026
  • Region: China
  • Euromonitor International
  • ID: 1449303
Consumer credit outstanding balance values rose in China in 2025, supported by lower borrowing costs following the PBOC’s May loan prime rate cut and by the NFRA’s interest subsidy scheme for personal consumption loans. Growth was concentrated in non-card lending, with auto lending the most dynamic segment as passenger car sales increased and new energy vehicle brands used zero down payment and interest-free loan offers to stimulate uptake.

This Consumer Credit in China report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Credit market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Policy support drives auto lending, while card credit remains under pressure
INDUSTRY PERFORMANCE
  • Growth supported by fiscal policies in 2025
  • Auto lending posts the fastest growth within non-card lending
  • BNPL penetration remains limited within the e-commerce space
WHAT’S NEXT?
  • Consumer credit expansion likely to be limited going forward
  • Card lending projected to struggle in early forecast period
CATEGORY DATA
  • Table 1 Consumer Credit: Outstanding Balance by Category: Value 2020-2025
  • Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2020-2025
  • Table 3 Consumer Credit: Gross Lending by Category: Value 2020-2025
  • Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2020-2025
  • Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2025-2030
  • Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2025-2030
  • Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2025-2030
  • Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTSCONSUMER LENDING IN CHINA
EXECUTIVE SUMMARY
  • Policy stimulus supports non-card borrowing, while housing remains weak
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Consumer lending sees solid outstanding balance growth in 2025
  • Mortgages/housing loan continues to decline in 2025
  • Greater penetration of BNPL within e-commerce space
WHAT’S NEXT?
  • Lending growth set to slow
  • Consumers remain unconvinced of need for loans
MARKET DATA
  • Table 9 Consumer Lending: Outstanding Balance by Category: Value 2020-2025
  • Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2020-2025
  • Table 11 Consumer Lending: Gross Lending by Category: Value 2020-2025
  • Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2020-2025
  • Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2025-2030
  • Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2025-2030
  • Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2025-2030
  • Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources