Key Highlights
- The spirits market consists of the sale of whiskey, vodka, brandy, liqueurs, rum, gin & genever, and others. The scope of others includes tequila & mezcal, local spirits, and non - alcoholic spirits drinks.
- The Chinese spirits market recorded revenues of $140.10 billion in 2024, representing a negative compound annual growth rate (CAGR) of 6.5% between 2019-24.
- Market consumption volumes declined with a negative CAGR of 7.2% between 2019-24, reaching a total of 5.39 billion liters in 2024.
- The contraction of the Chinese spirits market during 2019-24, primarily as domestic production and sales volumes of baijiu (distilled liquor) and other spirits have been declined as overall consumption patterns change, with younger and more health-conscious consumers drinking less strong liquor and more diverse, lighter alcoholic alternatives, while traditional banquet and gifting occasions that used to drive high-end spirits have diminished under cultural and economic pressures.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in China
- Leading company profiles reveal details of key spirits market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China spirits market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the China spirits market by value in 2024?
- What will be the size of the China spirits market in 2029?
- What factors are affecting the strength of competition in the China spirits market?
- How has the market performed over the last five years?
- Who are the top competitors in China's spirits market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Niu Lan Shan Distillery
- Beijing Red Star Co Ltd
- Shanxi XinghuaCun Fen Jiu Group Co., Ltd.
- Jiangsu Yanghe Group Co Ltd

