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The Co-branded Credit Card Market size was estimated at USD 13.41 billion in 2023, USD 14.63 billion in 2024, and is expected to grow at a CAGR of 9.74% to reach USD 25.72 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Co-branded credit cards are a blend between a store card and a rewards card, which is backed by a major network or a card issuer. Consumers use these cards where credit cards are accepted while accessing major perks of merchandise discounts, points, or other rewards. Airlines, hotels, eCommerce, and fuel companies are engaging in the trend of collaborating with banks to introduce co-branded cards to their customers for easy payments. The rising adoption of credit cards by the young and millennial generation and the customers’ interest in attaining significant discounts and potential cash-back present the main driving factor for the market. However, limitations associated with the operations and working of co-branded credit cards and high annual fees restrain the market growth. The industry is currently focused on launching improved co-branded credit cards and is entering partnerships with retail and airline companies to expand the development of the co-branded credit card market.
Regional Insights
The Americas region portrays an advancing landscape for the co-branded credit cards market, driven by the existence of well-established card issuers and banks entering partnerships with end-users while offering advanced rewards to the customers. The Asia-Pacific and the Middle East region is witnessing the expansion of international card networks and issuers, focusing on capitalizing co-branded credit card products within the growing online ecosystems. Airlines and travel agencies are the major users of these cards in the region as they offer consumers the benefit of priority boarding and waived bag fees while ensuring higher earning potential and greater flexibility. With an increasing number of small & medium enterprises (SMEs) in Europe, the region’s co-branded is mainly catering to the small businesses involved in the retail sectors. Collaborative activities are observed between hospitality giants in the rising economies and co-branded card issuers in the region to serve customers exploring new banking and credit options.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Co-branded Credit Card Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Co-branded Credit Card Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Co-branded Credit Card Market, highlighting leading vendors and their innovative profiles. These include American Express Company, AU Small Finance Bank, Bank of America Corporation, Barclays PLC, BNP Paribas Group, Capital One Financial Corporation, Cardless, Inc., Citigroup Inc., Concerto Card Company, Discover Bank, First Abu Dhabi Bank, FPL Technologies Pvt. Ltd., ICICI Bank Limited, JPMorgan Chase & Co., Marqeta, Inc., Mastercard International Incorporated, Scotiabank, Standard Chartered PLC, Synchrony Bank, The Goldman Sachs Group, Inc., U.S. Bancorp, Visa Inc., and Wells Fargo & Company.Market Segmentation & Coverage
This research report categorizes the Co-branded Credit Card Market to forecast the revenues and analyze trends in each of the following sub-markets:- Vendor Type
- Card Issuer
- Card Network
- Retailer
- Credit Card Type
- Physical Credit Cards
- Virtual Credit Cards
- End-User
- Education
- Gaming
- Hospitality
- Petroleum
- Retail
- Travel
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Co-branded Credit Card Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Co-branded Credit Card Market?
- What are the technology trends and regulatory frameworks in the Co-branded Credit Card Market?
- What is the market share of the leading vendors in the Co-branded Credit Card Market?
- Which modes and strategic moves are suitable for entering the Co-branded Credit Card Market?
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Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Co-branded Credit Card Market, by Vendor Type
7. Co-branded Credit Card Market, by Credit Card Type
8. Co-branded Credit Card Market, by End-User
9. Americas Co-branded Credit Card Market
10. Asia-Pacific Co-branded Credit Card Market
11. Europe, Middle East & Africa Co-branded Credit Card Market
12. Competitive Landscape
13. Competitive Portfolio
14. Appendix
List of Figures
List of Tables
Companies Mentioned
- American Express Company
- AU Small Finance Bank
- Bank of America Corporation
- Barclays PLC
- BNP Paribas Group
- Capital One Financial Corporation
- Cardless, Inc.
- Citigroup Inc.
- Concerto Card Company
- Discover Bank
- First Abu Dhabi Bank
- FPL Technologies Pvt. Ltd.
- ICICI Bank Limited
- JPMorgan Chase & Co.
- Marqeta, Inc.
- Mastercard International Incorporated
- Scotiabank
- Standard Chartered PLC
- Synchrony Bank
- The Goldman Sachs Group, Inc.
- U.S. Bancorp
- Visa Inc.
- Wells Fargo & Company
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 197 |
| Published | March 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 14.63 Billion |
| Forecasted Market Value ( USD | $ 25.72 Billion |
| Compound Annual Growth Rate | 9.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 23 |
