Personal Services Market Report 2026

The personal services market size has grown strongly in recent years. It will grow from $1.36 trillion in 2025 to $1.47 trillion in 2026 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to aging population growth, increasing urban lifestyles, rising participation of dual-income households, expansion of service outsourcing culture, growing demand for convenience services.

The personal services market size is expected to see strong growth in the next few years. It will grow to $2.03 trillion in 2030 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to increasing adoption of platform-based service delivery, rising focus on elderly and home healthcare services, expansion of app-based personal service ecosystems, growing emphasis on service quality and transparency, increasing demand for flexible service models. Major trends in the forecast period include increasing adoption of on-demand personal services platforms, rising use of digital booking and payment systems, growing demand for home-based care services, expansion of subscription-based personal services, enhanced focus on service personalization.

The personal services market is expected to benefit from the increasing awareness among individuals regarding personal care products. Personal care encompasses consumer products used for personal hygiene, grooming, self-care, and beautification. These products play a pivotal role in enhancing the quality of personal services, improving customer satisfaction, ensuring safety and hygiene, and offering opportunities for customization and education. For instance, in 2023, Cosmetics Europe reported that 500 million consumers use personal care products daily to enhance their well-being and safeguard their health. The personal care industry also contributes significantly to the European economy, amounting to approximately USD 31.23 billion (€29 billion) annually. Therefore, the growing awareness of personal care is a driving force behind the expansion of the personal services market.

Leading players in the personal services market are increasingly emphasizing innovative service delivery models, such as on-demand instant home and makeover services, to meet the rising need for convenience and speed driven by urban lifestyles and quick-commerce expectations. These on-demand home and makeover services utilize digital platforms and real-time booking technologies to link customers with vetted professionals who provide non-structural, small-scale interior enhancements at short notice, significantly enhancing traditional scheduled booking models through quicker turnaround times and a broader service scope. For example, in August 2025, Urban Company, an India-based home services marketplace, introduced Revamp, a sub-brand that delivers one-day small-space home makeover services, including interior upgrades, textured finishes, and design enhancements carried out by trained professionals. This offering serves as a streamlined alternative to lengthy and fragmented traditional renovation processes while addressing the growing demand for efficient, high-quality, at-home personal services. Key features of Revamp include technology-enabled browsing and booking through the Urban Company app, curated design catalogues, and rapid execution across major Indian metropolitan areas such as Mumbai, Delhi NCR, Bengaluru, and Hyderabad. This initiative highlights a broader trend of personal services providers moving beyond conventional offerings into fast, technology-driven service segments to enhance customer engagement and capture new market opportunities.

In August 2025, Addus HomeCare Corporation, a US-based healthcare services provider focused on home-based personal care, home health, and hospice services, acquired Helping Hands Home Care Service for $21.2 million. Through this acquisition, Addus sought to extend its geographic reach and increase service density in western Pennsylvania, expanding its personal care, home health, and hospice offerings while reinforcing its market presence in the region. Helping Hands Home Care Service Inc. is a US-based home care provider that operates multiple locations across western Pennsylvania, delivering a full continuum of home-based care services, including personal care assistance, home health, and hospice care to patients in their homes.

Major companies operating in the personal services market report are Service Corporation International, Elis SA, Fantastic Sams, Spotless Group Holdings Ltd, Dignity plc, Regis Corporation, Great Clips Inc., Sport Clips Haircuts, Supercuts Inc., Massage Envy Franchising LLC, European Wax Center Inc., Hand and Stone Massage and Facial Spa, Massage Heights Franchising LLC, Elements Massage, PetSmart Inc., Rover Group, Inc., Wag Group Co, Petco Health and Wellness Company Inc., Banfield Pet Hospital, VCA Antech, Inc.

Asia-Pacific was the largest region in the personal services market in 2025. North America was the second-largest region in the personal services market. The regions covered in the personal services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal services market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The personal services market consists of revenues earned by entities that provide personal services to individuals, households, and businesses such as beauty salons, diet and weight-reducing centers, spas & massage parlors, funeral homes, and funeral services, cemeteries and crematories, dry-cleaning and laundry services (except coin-operated), photofinishing, parking lots and garages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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