Cruiser Bikes Market Report 2026

The cruiser bikes market size has grown steadily in recent years. It will grow from $74.61 billion in 2025 to $78.05 billion in 2026 at a compound annual growth rate (CAGR) of 4.6%. The growth in the historic period can be attributed to increase in motorcycle ownership, growth of leisure riding culture, expansion of highway infrastructure, affordability of mid-range bikes, brand-driven lifestyle marketing.

The cruiser bikes market size is expected to see steady growth in the next few years. It will grow to $94.13 billion in 2030 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to electric cruiser development, connected bike technologies, premium segment growth, sustainability-focused mobility, rising touring demand. Major trends in the forecast period include growing popularity of mid-capacity cruisers, demand for premium customization, expansion of touring applications, integration of smart rider assistance, rising adoption of electric cruisers.

Increasing demand for luxury motorcycles is expected to propel the growth of the cruiser bikes market going forward. Luxury motorcycles refer to premium two-wheeled vehicles that offer a combination of advanced engineering, top-tier craftsmanship, and exceptional performance. Cruiser bikes are a type of luxury motorcycle because of their high-end features, premium materials, comfort-oriented design, and relaxed riding experience. For instance, in January 2024, according to the European Association of Motorcycle Manufacturers (ACEM), new motorcycle registrations in five major European markets reached 1,049,898 units in 2023, up 10.5% from 2022. Therefore, increasing demand for luxury motorcycles is driving the growth of the cruiser bike market.

Major companies operating in the cruiser bikes market are increasing their focus on introducing entry-level cruiser bikes through collaborations to gain a competitive edge in the market. Entry-level cruiser bikes are a category of motorcycles characterized by their relatively modest engine displacements, typically below 500 CC. For instance, in July 2023, Harley-Davidson, a US-based cruiser bike manufacturer, in partnership with Hero MotoCorp, an India-based motorcycle manufacturer, launched the Harley-Davidson X 440 in India. The Harley-Davidson X440, jointly developed by Harley-Davidson and Hero MotoCorp, is an air- or oil-cooled single-cylinder motorcycle with a single exhaust. Its entry-level, most affordable cruiser motorbike uses a modern-retro design aesthetic, with styling that is influenced by the Harley-Davidson XR1200. The motorcycle has a teardrop-shaped fuel tank, a round fully digital instrument cluster, a round LED headlamp, and a short tail section. Other standout features include a flat handlebar, machined alloy wheels, and round LED indicators.

In February 2023, Sonic Automotive Inc., a US-based automobile company, acquired the Black Hills Harley-Davidson dealership. This acquisition, which involved an undisclosed amount, positions Sonic Automotive Inc. strategically in the growing Sturgis market. Black Hills Harley-Davidson is a full-service dealership in the US, specializing in selling, servicing, and renting Harley-Davidson motorcycles.

Major companies operating in the cruiser bikes market report include Honda Motor Company, Suzuki Motor Company, Hyosung Corporation, Yamaha Motor Company, Kawasaki Heavy Industries Ltd., Polaris Inc., Harley Davidson Inc., Bajaj Auto Limited, Ducati Motor Holding, Royal Enfield, Triumph Motorcycles Ltd., Zero Motorcycles Inc., Big Dog Motorcycles, Cleveland CycleWerks, UM Motorcycles, Zhongneng Vehicle Group, Arch Motorcycle Company, Boss Hoss Cycles, Curtiss Motorcycles, BMW Motorrad, Jawa Moto.

North America was the largest region in the cruiser bikes market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cruiser bikes market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cruiser bikes market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cruiser bike market consists of sales of beach cruiser bikes, low rider cruiser bikes, stretch cruiser bikes, chopper cruiser bikes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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