Data Monetization in Telecom Global Market Report 2024

The data monetization in telecom market size has grown exponentially in recent years. It will grow from $4.47 billion in 2023 to $5.41 billion in 2024 at a compound annual growth rate (CAGR) of 21.0%. The growth observed in the historical period can be attributed to the increase in data generation, widespread proliferation of smartphones, changes in the competitive landscape, the adoption of personalized services, and shifts in regulatory frameworks.

The data monetization in telecom market size is expected to see exponential growth in the next few years. It will grow to $12.08 billion in 2028 at a compound annual growth rate (CAGR) of 22.2%. Anticipated growth in the forecast period is expected to be propelled by the implementation of 5G technology, the integration of edge computing, and the emergence of data monetization platforms.

Enterprise data volume rise is driving the growth of data monetization in the telecom market. This refers to data exchanges within a company, prompting telecom companies to reshape business models. Matillion noted that data volumes in firms increased by an average of 63% monthly in January 2022, signaling the market's potential growth.

The rising adoption of cloud-based solutions is anticipated to drive the growth of data monetization in the telecom sector. Cloud-based solutions offer avenues for telecom companies to leverage data, leading to revenue growth, operational enhancements, and improved customer experiences. Insights from Exploding Topics in October 2023 indicated an annual income of $178 billion from cloud infrastructure services. Coupled with the widespread adoption of cloud-based applications, this trend propels the data monetization sphere in telecom.

Major players are driving innovation with AI and ML-powered charging solutions. For instance, Nokia Corporation introduced enterprise edge charging software in September 2023, leveraging AI and ML for enhanced control over network data. This technology empowers businesses and communication service providers (CSPs) to swiftly innovate market offers and pricing structures.

A cloud-based platform refers to a computing infrastructure and set of services provided over the internet by a cloud service provider. Snowflake Computing Inc. rolled out the Telecom Data Cloud in February 2023, aimed at optimizing operational efficiency and revenue generation for telecom service providers. This platform breaks down data silos, allowing secure, near-real-time data access, enrichment with machine learning models, and in-depth analysis for informed decision-making.

In May 2022, Atos, a France-based information technology company that provides data monetization in telecom, partnered with VMware for an undisclosed amount. This partnership will help both companies to provide a comprehensive range of abilities to accelerate the building of Data Spaces. Platforms called Data Spaces enable increased data sharing, cooperation, and monetization amongst businesses or industries, including telecom. VMware is a US-based cloud computing and virtualization technology company that helps telecom service providers build, operate, protect, and monetize their telco clouds.

Major companies operating in the data monetization in telecom market report are Intel Corporation, International Business Machines Corporation, Telefónica S.A., Oracle Corporation, Verizon Communications Inc., Google LLC, Microsoft Corporation, Accenture PLC, Cisco Systems Inc., SAP SE, Salesforce.com Inc., Capgemini SE, Infosys Limited, Atos SE, SAS Institute Inc., TIBCO Software Inc., Virtusa Corporation, NetScout Systems Inc., Domo Inc., ThoughtSpot Inc., Mahindra Comviva, Sisense Inc., Redknee Inc., 1010data Inc., Lynx Software Technologies Inc., Paxata Inc., SQLstream Inc., Adastra Corporation, Dawex Systems SAS, iConnectiva Communications Inc.

North America was the largest region in the data monetization in telecom market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data monetization in telecom market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the data monetization in telecom market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

In the telecom market, data monetization primarily comprises two components such as tools and services. Tools encompass a range of analytical tools such as Business Intelligence (BI) software and data integration tools. These tools are instrumental in processing substantial volumes of data, transforming it into valuable and actionable insights. Data types involved in this context include customer data, product data, financial data, and supplier data. Organizations of varying sizes, including small and medium-sized enterprises (SMEs) and large enterprises, utilize these data monetization strategies. Furthermore, deployment options include both on-premises and cloud-based setups, offering flexibility in implementation for telecom businesses seeking to capitalize on their data assets.

The data monetization in telecom market research report is one of a series of new reports that provides data monetization in telecom market statistics, including global market size, regional shares, competitors with a data monetization in telecom market share, detailed data monetization in telecom market segments, market trends and opportunities, and any further data you may need to thrive in the data monetization in the telecom industry. This data monetization in telecom market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The data monetization in the telecom market consists of revenues earned by entities by providing analytics-enabled platforms as a service and data as a service for telecom. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.