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Global Decorative Coatings Market by Resin Type (Acrylic, Alkyd, vinyl, Polyurethane), Technology, Coating Type (Interior and Exterior), Color Type, User Type (DIY and Professional), Product Type, Application), and Region - Forecast to 2027

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    Report

  • 322 Pages
  • February 2023
  • Region: Global
  • Markets and Markets
  • ID: 5457101

Durable Coatings with Better Performance and Aesthetics

The global decorative coating market size is projected to grow from USD 82.0 billion in 2022 to USD 98.9 billion by 2027, at a CAGR of 3.8%, between 2022 and 2027. The decorative coatings market is mainly characterized by four main resin types: acrylic, alkyd, vinyl, and polyurethane. Decorative coatings have significant use in residential (new construction and remodel & repaint) and non-residential (commercial, industrial, and infrastructure) applications. 

There is high demand for decorative coatings in the emerging markets of Asia Pacific due to the significant growth of the construction industry. Environment-friendly characteristics, durability, and better aesthetic appearance drive consumption in various applications. Stringent and time-consuming regulatory policies act as a restraint to the decorative coatings market. New construction activities and repainting and growing investment in emerging markets and less regulated regions are the key factors providing market players with growth opportunities. However, the adoption of new technologies and volatility in titanium dioxide prices are the major challenges for market players.

The major players have followed strategies, such as investments, expansions, new product developments, acquisitions, partnerships, agreements, and collaborations, to address the rising demand and increase their global footprint. Market players are exploring more applications of these decorative coatings by focusing on continuous research & development (R&D). They mostly adopted acquisitions to strengthen their market position and increase their presence in emerging economies. Stringent rules and regulations laid down for volatile organic compounds (VOCs) in coatings have forced producers to shift toward VOC-free decorative coatings. 

The exterior segment is one of the fastest-growing coating type segments during the forecast period

Exterior surfaces of any building or structure are considered residential, commercial, institutional, and industrial buildings. Coatings are used on exterior surfaces for decoration and general maintenance. The exterior decorative coatings market is expected to grow significantly in the next few years as the demand for these coatings continues to increase. These coatings can provide a variety of benefits, such as better resistance to wear and tear, greater durability, and improved aesthetic appeal. Additionally, these coatings can help to protect the underlying substrate from various environmental hazards, such as sun damage and moisture. Because of these benefits, decorative coatings are becoming increasingly popular in various emerging countries.

These surfaces get exposed to UV rays, snow, and rain, along with pollution. Various decorative coatings are used to keep surfaces protected from such environmental conditions. The surface types of exteriors can vary from facades to overexposed horizontal and vertical sides.

DIY segment in user type is expected to hold one of the highest growth during the forecast period

DIY requires end-users to opt for the paint job themselves. The users generally opt for DIY because of cost constraints. However, there can be other reasons, such as having creative control over the paint job. Many international players experienced increased demand in different regions for a DIY range of decorative coatings as consumers renovated their houses during the lockdown. However, DIY jobs require various painting tools, such as scrapers, protection sheets, and extension poles. There is also advanced equipment available for this purpose, which can be costly. This type of painting can be witnessed mostly in residential construction works. 

Middle East & Africa decorative coatings market is estimated to register one of the highest CAGR during the forecast period

The countries considered in the Middle East & Africa are Saudi Arabia, South Africa, and the rest of the Middle East & Africa. This region comprises 20% of the world’s population, which demands huge residential construction. This demand, along with the increasing middle-class population, is expected to lead to moderate coatings industry development. The economic growth of the Middle Eastern countries is a key factor in generating business opportunities in the Gulf Cooperation Council (GCC). Most Middle East & African countries have invested a considerable amount in the construction sector. This is to diversify their economies from oil and oil-related business activities to other industrial sectors. However, fluctuating oil prices and geopolitical tensions are expected to affect the growth rate marginally. Africa is the world’s least competitive decorative coatings market. It is a developing economy and faces challenges such as unfledged infrastructure and political unrest.

Information was gathered from secondary research and In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the decorative coatings market to verify the market size of several segments and subsegments. 

  • By Company Type: Tier 1 - 46%, Tier 2 - 36%, and Tier 3 - 18%
  • By Designation: C Level - 21%, D Level - 23%, and Others - 56%
  • By Region: North America - 37%, Asia Pacific- 26%, Europe - 23%, Middle East & Africa - 10%, and South America - 4%

The key companies profiled in this report are The Sherwin-Williams Company (US), PPG Industries, Inc (US), AkzoNobel N.V. (The Netherlands), BASF Coating GMBH (Germany), Jotun A/s (Norway), Asian Paints Limited (India), Kansai Paint Co., Ltd (Japan), Nippon Paint Holding Co., Ltd (Japan), RPM International, Inc (US), Masco Corporation (US), and others.

Research Coverage:

This report provides detailed segmentation of the decorative coatings market based on Resin Type (Acrylic, Alkyd, vinyl, Polyurethane, and Others). Based on the technology (Waterborne, Solventborne, and Powder Coatings). Based on the coating type (Interior and Exterior). Based on the color type (White and Others). Based on the user type (DIY and Professional). Based on the product type (Emulsions, Wood Coatings (Varnishes and Stains), Enamels, Others). Based on the application (Residential and non-residential). Based on the region, the market has been segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Key Benefits of Buying the Report

From an insight perspective, this research report focuses on various levels of analyses - industry analysis (industry trends), market ranking of top players, and company profiles, which together comprise and discuss the basic views on the competitive landscape; emerging and high-growth segments of the market; high growth regions; and market drivers, restraints, opportunities, and challenges.

Frequently Asked Questions about the Global Decorative Coatings Market

What is the estimated value of the Global Decorative Coatings Market?

The Global Decorative Coatings Market was estimated to be valued at $82 Billion in 2022.

What is the growth rate of the Global Decorative Coatings Market?

The growth rate of the Global Decorative Coatings Market is 3.8%, with an estimated value of $98.9 Billion by 2027.

What is the forecasted size of the Global Decorative Coatings Market?

The Global Decorative Coatings Market is estimated to be worth $98.9 Billion by 2027.

Who are the key companies in the Global Decorative Coatings Market?

Key companies in the Global Decorative Coatings Market include Akzonobel N.V., Asian Paints Limited, Basf Coating GmbH, Benjamin Moore & Co, Berger Paints India Limited, Brillux GmbH & Co. KG, Carpoly Chemical Group Co.,, Cloverdale Paint Inc., Cromology (Formerly Materis Paints) and Daw SE.

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Market Inclusions
1.2.2 Market Exclusions
1.3 Market Scope
Figure 1 Decorative Coatings Market Segmentation
1.3.1 Regions Covered
1.3.2 Years Considered
1.4 Currency Considered
1.5 Unit Considered
1.6 Stakeholders
1.7 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 2 Decorative Coatings Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data from Primary Sources
2.1.2.2 Breakdown of Primary Interviews
Figure 3 Breakdown of Primary Interviews
2.1.2.3 Primary Data Sources
2.1.2.4 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
Figure 4 Market Size Estimation: Bottom-Up Approach
2.2.2 Top-Down Approach
Figure 5 Market Size Estimation: Top-Down Approach
Figure 6 Decorative Coatings Market Size Estimation, by Region
Figure 7 Decorative Coatings Market, by Resin Type
2.2.3 Supply-Side Forecast
Figure 8 Decorative Coatings Market: Supply-Side Forecast
Figure 9 Methodology for Supply-Side Sizing of Decorative Coatings Market
2.2.4 Impact of Recession
Figure 10 Major Factors Responsible for Global Recession and Their Impact on the Decorative Coatings Market
2.3 Data Triangulation
Figure 11 Decorative Coatings Market: Data Triangulation
2.4 Research Assumptions
2.5 Research Limitations
2.6 Growth Rate Forecast

3 Executive Summary
Table 1 Decorative Coatings Market Snapshot, 2022 vs. 2027
Figure 12 Acrylic Resin to Account for Largest Share of Decorative Coatings Market
Figure 13 Waterborne Technology to Capture the Largest Market Share
Figure 14 Residential Segment to be Larger Application of Decorative Coatings
Figure 15 Asia-Pacific Led Decorative Coatings Market in 2021

4 Premium Insights
4.1 Attractive Opportunities for Players in the Decorative Coatings Market
Figure 16 Decorative Coatings Market to Witness Moderate Growth During Forecast Period
4.2 Decorative Coatings Market Growth, by Resin Type
Figure 17 Polyurethane to be the Fastest-Growing Segment Between 2022 and 2027
4.3 Decorative Coatings Market, Developed vs. Emerging Economies
Figure 18 Emerging Economies to Witness Higher Growth During Forecast Period
4.4 Asia-Pacific Decorative Coatings Market, by Resin Type and Country, 2021
Figure 19 Acrylic Resin Segment and China Accounted for Largest Shares
4.5 Decorative Coatings Market, by Country
Figure 20 India to Emerge as Lucrative Market for Decorative Coatings

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 21 Drivers, Restraints, Opportunities, and Challenges in the Decorative Coatings Market
5.2.1 Drivers
5.2.1.1 Growth of the Construction Industry
5.2.1.2 Environment-Friendly Coating Systems
5.2.1.3 Durable Coatings with Better Performance and Aesthetics
5.2.2 Restraints
5.2.2.1 Stringent Regulatory Policies and Time-Consuming Approvals
5.2.3 Opportunities
5.2.3.1 Growth Potential in Less-Regulated Economies
5.2.3.2 Investments in Emerging Markets
5.2.4 Challenges
5.2.4.1 Adoption of New Technologies
5.2.4.2 Volatility in Prices of Titanium Dioxide
5.3 Porter's Five Forces Analysis
Table 2 Decorative Coatings Market: Porter's Five Forces Analysis
Figure 22 Porter's Five Forces Analysis of the Decorative Coatings Market
5.3.1 Threat of New Entrants
5.3.2 Threat of Substitutes
5.3.3 Bargaining Power of Buyers
5.3.4 Bargaining Power of Suppliers
5.3.5 Intensity of Competitive Rivalry
5.4 Key Stakeholders and Buying Criteria
5.5 Key Stakeholders in Buying Process
Figure 23 Influence of Stakeholders on Buying Process
Table 3 Influence of Stakeholders on Buying Process for Top Applications (%)
5.5.1 Buying Criteria
Figure 24 Key Buying Criteria for Decorative Coatings
Table 4 Key Buying Criteria for Decorative Coatings
5.6 Macro Indicator Analysis
5.6.1 Introduction
5.6.2 Trends and Forecast of GDP
Table 5 Trends and Forecast of GDP, Percentage Change, 2020-2027
5.6.3 Trends and Forecast of Global Construction Industry
Figure 25 Global Spending in Construction Industry, 2014-2035
5.7 Global Economic Scenario Affecting Market Growth
5.7.1 Russia-Ukraine War
5.7.2 China
5.7.2.1 China's Debt Problem
5.7.2.2 Australia-China Trade War
5.7.2.3 Environmental Commitments
5.7.3 Europe
5.7.3.1 Energy Crisis in Europe
5.8 Value Chain Analysis
Figure 26 Decorative Coatings Market: Value Chain Analysis
5.9 Pricing Analysis
Figure 27 Average Price Competitiveness in Decorative Coatings Market, by Region, 2021
Figure 28 Average Price Competitiveness in Decorative Coatings Market, by Technology, 2021
Figure 29 Average Price Competitiveness in Decorative Coatings Market, by Resin Type, 2021
Figure 30 Average Price Competitiveness in Decorative Coatings Market, by Coating Type, 2021
Figure 31 Average Price Competitiveness in Decorative Coatings Market, by Company, 2022
5.10 Paints & Coatings Xecosystem and Interconnected Market
Table 6 Decorative Coatings Market: Supply Chain Analysis
Figure 32 Paints & Coatings Ecosystem
5.11 Yc and Ycc Shift
5.12 Trade Analysis
Table 7 Country-Wise Export Data, 2019-2021 (USD Thousand)
Table 8 Country-Wise Import Data, 2019-2021 (USD Thousand)
5.13 Patent Analysis
5.13.1 Methodology
5.13.2 Publication Trends
Figure 33 Number of Patents Published, 2017-2022
5.13.3 Top Jurisdiction
Figure 34 Patents Published by Jurisdiction, 2017-2022
5.13.4 Top Applicants
Figure 35 Patents Published by Major Applicants, 2015-2021
Table 9 Patent Count, by Company
5.14 Case Study Analysis
5.15 Technology Analysis
5.16 Key Conferences and Events in 2023
Table 10 Decorative Coatings Market: Key Conferences and Events
5.17 Tariff and Regulatory Landscape
5.17.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 North America: Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Europe: Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Middle East & Africa: Regulatory Bodies, Government Agencies, and Other Organizations
Table 14 Asia-Pacific: Regulatory Bodies, Government Agencies, and Other Organizations

6 Decorative Coatings Market, by Technology
6.1 Introduction
Figure 36 Waterborne Coatings to be Largest Technology Segment During Forecast Period
Table 15 Decorative Coatings Market, by Technology, 2017-2020 (USD Million)
Table 16 Decorative Coatings Market, by Technology, 2021-2027 (USD Million)
Table 17 Decorative Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 18 Decorative Coatings Market, by Technology, 2021-2027 (Kiloton)
6.2 Waterborne Decorative Coatings
6.2.1 Environmentally Friendly and Low Clearcoat Requirements to Drive Market
Table 19 Waterborne: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 20 Waterborne: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 21 Waterborne: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 22 Waterborne: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
6.3 Solventborne Decorative Coatings
6.3.1 Higher Durability and Low Sensitivity to Base Underneath to Drive Market
Table 23 Solventborne: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 24 Solventborne: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 25 Solventborne: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 26 Solventborne: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
6.4 Powder Coatings
6.4.1 Enduring Abrasion and Corrosion Resistance Properties to Drive Market
Table 27 Powder Coatings: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 28 Powder Coatings: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 29 Powder Coatings: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 30 Powder Coatings: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)

7 Decorative Coatings Market, by Resin Type
7.1 Introduction
Figure 37 Acrylic to Remain Largest Resin Type for Decorative Coatings During Forecast Period
Table 31 Decorative Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 32 Decorative Coatings Market, by Resin Type, 2021-2027 (USD Million)
Table 33 Decorative Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 34 Decorative Coatings Market, by Resin Type, 2021-2027 (Kiloton)
7.2 Acrylic Resin
7.2.1 Flexibility Property of Acrylic Resin to Drive Segment
Table 35 Properties and Applications of Acrylic Paints & Coatings
Table 36 Acrylic Resin: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 37 Acrylic Resin: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 38 Acrylic Resin: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 39 Acrylic Resin: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
7.3 Alkyd Resin
7.3.1 Asia-Pacific to be Largest and Fastest-Growing Market
Table 40 Alkyd Resin: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 41 Alkyd Resin: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 42 Alkyd Resin: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 43 Alkyd Resin: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
7.4 Polyurethane Resin
7.4.1 Excellent Combination of Properties to Drive Market
Table 44 Polyurethane Resin: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 45 Polyurethane Resin: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 46 Polyurethane Resin: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 47 Polyurethane Resin: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
7.5 Vinyl Resin
7.5.1 Widely Used Resin due to Superior Toughness and Water & Chemical Resistance
Table 48 Vinyl Resin: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 49 Vinyl Resin: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 50 Vinyl Resin: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 51 Vinyl Resin: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
7.6 Others
Table 52 Other Resins: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 53 Other Resins: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 54 Other Resins: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 55 Other Resins: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)

8 Decorative Coatings Market, by Coating Type
8.1 Introduction
Figure 38 Interior Segment to Account for Larger Share During Forecast Period
Table 56 Decorative Coatings Market, by Coating Type, 2017-2020 (USD Million)
Table 57 Decorative Coatings Market, by Coating Type, 2021-2027 (USD Million)
Table 58 Decorative Coatings Market, by Coating Type, 2017-2020 (Kiloton)
Table 59 Decorative Coatings Market, by Coating Type, 2021-2027 (Kiloton)
8.2 Interior
8.2.1 Rise in Remodeling and Renovation Activities to Drive Demand
Table 60 Interior: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 61 Interior: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 62 Interior: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 63 Interior: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
8.3 Exterior
8.3.1 Weather Resistance, Durability, and Resistance to Physical Damage to Drive Demand
Table 64 Exterior: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 65 Exterior: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 66 Exterior: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 67 Exterior: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)

9 Decorative Coatings Market, by User Type
9.1 Introduction
Figure 39 Professional Segment to Account for Larger Size of Overall Decorative Coatings Market During Forecast Period
Table 68 Decorative Coatings Market, by User Type, 2017-2020 (USD Million)
Table 69 Decorative Coatings Market, by User Type, 2021-2027 (USD Million)
Table 70 Decorative Coatings Market, by User Type, 2017-2020 (Kiloton)
Table 71 Decorative Coatings Market, by User Type, 2021-2027 (Kiloton)
9.2 DIY
9.2.1 Cost Constraints, Creative Control, and Forced Lockdown Influenced Homeowners to Opt for DIY Painting
Table 72 DIY: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 73 DIY: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 74 DIY: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 75 DIY: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
9.3 Professional
9.3.1 Increase in Spending Power of Consumers to Support Market Growth
Table 76 Professional: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 77 Professional: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 78 Professional: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 79 Professional: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)

10 Decorative Coatings Market, by Product Type
10.1 Introduction
Figure 40 Emulsions Segment to Account for Largest Share of Overall Decorative Coatings Market During Forecast Period
Table 80 Decorative Coatings Market, by Product Type, 2017-2020 (USD Million)
Table 81 Decorative Coatings Market, by Product Type, 2021-2027 (USD Million)
Table 82 Decorative Coatings Market, by Product Type, 2017-2020 (Kiloton)
Table 83 Decorative Coatings Market, by Product Type, 2021-2027 (Kiloton)
10.2 Emulsions
10.2.1 Faster Drying and Low Voc Emission Properties to Drive Demand
Table 84 Emulsions: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 85 Emulsions: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 86 Emulsions: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 87 Emulsions: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
10.3 Wood Coatings
10.3.1 Expansion of Housing Market to Drive Demand
10.3.2 Varnishes
10.3.2.1 Superior Durability, Resistance to UV Radiation, and Improved Aesthetics to Drive Market
10.3.3 Stains
10.3.3.1 Ease of Use, Quick Cleaning, and Availability in Wide Range of Colors to Drive Demand
Table 88 Wood Coatings: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 89 Wood Coatings: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 90 Wood Coatings: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 91 Wood Coatings: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
Table 92 Wood Coatings (Varnishes): Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 93 Wood Coatings (Varnishes): Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 94 Wood Coatings (Varnishes): Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 95 Wood Coatings (Varnishes): Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
Table 96 Wood Coatings (Stains): Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 97 Wood Coatings (Stains): Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 98 Wood Coatings (Stains): Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 99 Wood Coatings (Stains): Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
10.4 Enamels
10.4.1 Protection from Corrosion and Increase in Aesthetic Appearance of Materials to Drive Demand
Table 100 Enamels: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 101 Enamels: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 102 Enamels: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 103 Enamels: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
10.5 Others
Table 104 Other Product Type: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 105 Other Product Type: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 106 Other Product Type: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 107 Other Product Type: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)

11 Decorative Coatings Market, by Application
11.1 Introduction
Figure 41 Residential Segment to Dominate Overall Decorative Coatings Market During Forecast Period
Table 108 Decorative Coatings Market, by Application, 2017-2020 (USD Million)
Table 109 Decorative Coatings Market, by Application, 2021-2027 (USD Million)
Table 110 Decorative Coatings Market, by Application, 2017-2020 (Kiloton)
Table 111 Decorative Coatings Market, by Application, 2021-2027 (Kiloton)
11.2 Residential
11.2.1 New Construction
11.2.1.1 Energy Efficiency and Lower Maintenance Costs to Drive Demand
11.2.2 Remodel and Repaint
11.2.2.1 Need for Increased Life Span of Structure to Drive Demand
Table 112 Residential: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 113 Residential: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 114 Residential: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 115 Residential: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
Table 116 Residential (New Construction): Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 117 Residential (New Construction): Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 118 Residential (New Construction): Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 119 Residential (New Construction): Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
Table 120 Residential (Remodel and Repaint): Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 121 Residential (Remodel and Repaint): Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 122 Residential (Remodel and Repaint): Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 123 Residential (Remodel and Repaint): Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
11.3 Non-Residential
11.3.1 Commercial
11.3.1.1 Rise in Private Sector Investments and Increasing Commercial Office Spaces to Drive Demand
11.3.2 Industrial
11.3.2.1 Resurgence in Industrial Sector to Drive Decorative Coatings Demand
11.3.3 Infrastructure
11.3.3.1 Need for Better Development in Emerging Countries to Create Opportunities for Manufacturers
Table 124 Non-Residential: Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 125 Non-Residential: Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 126 Non-Residential: Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 127 Non-Residential: Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
Table 128 Non-Residential (Commercial): Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 129 Non-Residential (Commercial): Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 130 Non-Residential (Commercial): Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 131 Non-Residential (Commercial): Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
Table 132 Non-Residential (Industrial): Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 133 Non-Residential (Industrial): Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 134 Non-Residential (Industrial): Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 135 Non-Residential (Industrial): Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
Table 136 Non-Residential (Infrastructure): Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 137 Non-Residential (Infrastructure): Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 138 Non-Residential (Infrastructure): Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 139 Non-Residential (Infrastructure): Decorative Coatings Market, by Region, 2021-2027 (Kiloton)

12 Decorative Coatings Market, by Region
12.1 Introduction
Figure 42 Asia-Pacific to Register Highest CAGR Between 2022 and 2027
Table 140 Decorative Coatings Market, by Region, 2017-2020 (USD Million)
Table 141 Decorative Coatings Market, by Region, 2021-2027 (USD Million)
Table 142 Decorative Coatings Market, by Region, 2017-2020 (Kiloton)
Table 143 Decorative Coatings Market, by Region, 2021-2027 (Kiloton)
12.2 Asia-Pacific
12.2.1 Impact of Recession on Asia-Pacific
Figure 43 Asia-Pacific: Decorative Coatings Market Snapshot
Table 144 Asia-Pacific: Decorative Coatings Market, by Country, 2017-2020 (USD Million)
Table 145 Asia-Pacific: Decorative Coatings Market, by Country, 2021-2027 (USD Million)
Table 146 Asia-Pacific: Decorative Coatings Market, by Country, 2017-2020 (Kiloton)
Table 147 Asia-Pacific: Decorative Coatings Market, by Country, 2021-2027 (Kiloton)
Table 148 Asia-Pacific: Decorative Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 149 Asia-Pacific: Decorative Coatings Market, by Resin Type, 2021-2027 (USD Million)
Table 150 Asia-Pacific: Decorative Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 151 Asia-Pacific: Decorative Coatings Market, by Resin Type, 2021-2027 (Kiloton)
Table 152 Asia-Pacific: Decorative Coatings Market, by Technology, 2017-2020 (USD Million)
Table 153 Asia-Pacific: Decorative Coatings Market, by Technology, 2021-2027 (USD Million)
Table 154 Asia-Pacific: Decorative Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 155 Asia-Pacific: Decorative Coatings Market, by Technology, 2021-2027 (Kiloton)
Table 156 Asia-Pacific: Decorative Coatings Market, by Application, 2017-2020 (USD Million)
Table 157 Asia-Pacific: Decorative Coatings Market, by Application, 2021-2027 (USD Million)
Table 158 Asia-Pacific: Decorative Coatings Market, by Application, 2017-2020 (Kiloton)
Table 159 Asia-Pacific: Decorative Coatings Market, by Application, 2021-2027 (Kiloton)
Table 160 Asia-Pacific: Decorative Coatings Market, by Coating Type, 2017-2020 (USD Million)
Table 161 Asia-Pacific: Decorative Coatings Market, by Coating Type, 2021-2027 (USD Million)
Table 162 Asia-Pacific: Decorative Coatings Market, by Coating Type, 2017-2020 (Kiloton)
Table 163 Asia-Pacific: Decorative Coatings Market, by Coating Type, 2021-2027 (Kiloton)
Table 164 Asia-Pacific: Decorative Coatings Market, by User Type, 2017-2020 (USD Million)
Table 165 Asia-Pacific: Decorative Coatings Market, by User Type, 2021-2027 (USD Million)
Table 166 Asia-Pacific: Decorative Coatings Market, by User Type, 2017-2020 (Kiloton)
Table 167 Asia-Pacific: Decorative Coatings Market, by User Type, 2021-2027 (Kiloton)
Table 168 Asia-Pacific: Decorative Coatings Market, by Color Type, 2017-2020 (USD Million)
Table 169 Asia-Pacific: Decorative Coatings Market, by Color Type, 2021-2027 (USD Million)
Table 170 Asia-Pacific: Decorative Coatings Market, by Color Type, 2017-2020 (Kiloton)
Table 171 Asia-Pacific: Decorative Coatings Market, by Color Type, 2021-2027 (Kiloton)
Table 172 Asia-Pacific: Decorative Coatings Market, by Product Type, 2017-2020 (USD Million)
Table 173 Asia-Pacific: Decorative Coatings Market, by Product Type, 2021-2027 (USD Million)
Table 174 Asia-Pacific: Decorative Coatings Market, by Product Type, 2017-2020 (Kiloton)
Table 175 Asia-Pacific: Decorative Coatings Market, by Product Type, 2021-2027 (Kiloton)
12.2.2 China
12.2.2.1 Foreign Investment to Drive Market
12.2.3 India
12.2.3.1 Boom in Real Estate Industry to Drive Market
12.2.4 Japan
12.2.4.1 Investments by Government in Commercial and Reconstruction of Buildings to Boost Demand
12.2.5 Indonesia
12.2.5.1 Continuous Growth Supported by Government, Foreign Investments, and Private Sector
12.2.6 Thailand
12.2.6.1 Increasing Customer Awareness About Aesthetics and Functionalities of Decorative Coating Products
12.2.7 Rest of Asia-Pacific
12.3 North America
12.3.1 Impact of Recession on North America
Figure 44 North America: Decorative Coatings Market Snapshot
Table 176 North America: Decorative Coatings Market, by Country, 2017-2020 (USD Million)
Table 177 North America: Decorative Coatings Market, by Country, 2021-2027 (USD Million)
Table 178 North America: Decorative Coatings Market, by Country, 2017-2020 (Kiloton)
Table 179 North America: Decorative Coatings Market, by Country, 2021-2027 (Kiloton)
Table 180 North America: Decorative Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 181 North America: Decorative Coatings Market, by Resin Type, 2021-2027 (USD Million)
Table 182 North America: Decorative Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 183 North America: Decorative Coatings Market, by Resin Type, 2021-2027 (Kiloton)
Table 184 North America: Decorative Coatings Market, by Technology, 2017-2020 (USD Million)
Table 185 North America: Decorative Coatings Market, by Technology, 2021-2027 (USD Million)
Table 186 North America: Decorative Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 187 North America: Decorative Coatings Market, by Technology, 2021-2027 (Kiloton)
Table 188 North America: Decorative Coatings Market, by Application, 2017-2020 (USD Million)
Table 189 North America: Decorative Coatings Market, by Application, 2021-2027 (USD Million)
Table 190 North America: Decorative Coatings Market, by Application, 2017-2020 (Kiloton)
Table 191 North America: Decorative Coatings Market, by Application, 2021-2027 (Kiloton)
Table 192 North America: Decorative Coatings Market, by Coating Type, 2017-2020 (USD Million)
Table 193 North America: Decorative Coatings Market, by Coating Type, 2021-2027 (USD Million)
Table 194 North America: Decorative Coatings Market, by Coating Type, 2017-2020 (Kiloton)
Table 195 North America: Decorative Coatings Market, by Coating Type, 2021-2027 (Kiloton)
Table 196 North America: Decorative Coatings Market, by User Type, 2017-2020 (USD Million)
Table 197 North America: Decorative Coatings Market, by User Type, 2021-2027 (USD Million)
Table 198 North America: Decorative Coatings Market, by User Type, 2017-2020 (Kiloton)
Table 199 North America: Decorative Coatings Market, by User Type, 2021-2027 (Kiloton)
Table 200 North America: Decorative Coatings Market, by Color Type, 2017-2020 (USD Million)
Table 201 North America: Decorative Coatings Market, by Color Type, 2021-2027 (USD Million)
Table 202 North America: Decorative Coatings Market, by Color Type, 2017-2020 (Kiloton)
Table 203 North America: Decorative Coatings Market, by Color Type, 2021-2027 (Kiloton)
Table 204 North America: Decorative Coatings Market, by Product Type, 2017-2020 (USD Million)
Table 205 North America: Decorative Coatings Market, by Product Type, 2021-2027 (USD Million)
Table 206 North America: Decorative Coatings Market, by Product Type, 2017-2020 (Kiloton)
Table 207 North America: Decorative Coatings Market, by Product Type, 2021-2027 (Kiloton)
12.3.2 US
12.3.2.1 Increase in Private Residential and Non-Residential Construction to Boost Market
12.3.3 Canada
12.3.3.1 Residential Construction to be a Major Contributor to the Growth of the Market
12.3.4 Mexico
12.3.4.1 New Construction in Residential Segment to Drive Market
12.4 Europe
12.4.1 Impact of Recession on Europe
Figure 45 Europe: Decorative Coatings Market Snapshot
Table 208 Europe: Decorative Coatings Market, by Country, 2017-2020 (USD Million)
Table 209 Europe: Decorative Coatings Market, by Country, 2021-2027 (USD Million)
Table 210 Europe: Decorative Coatings Market, by Country, 2017-2020 (Kiloton)
Table 211 Europe: Decorative Coatings Market, by Country, 2021-2027 (Kiloton)
Table 212 Europe: Decorative Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 213 Europe: Decorative Coatings Market, by Resin Type, 2021-2027 (USD Million)
Table 214 Europe: Decorative Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 215 Europe: Decorative Coatings Market, by Resin Type, 2021-2027 (Kiloton)
Table 216 Europe: Decorative Coatings Market, by Technology, 2017-2020 (USD Million)
Table 217 Europe: Decorative Coatings Market, by Technology, 2021-2027 (USD Million)
Table 218 Europe: Decorative Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 219 Europe: Decorative Coatings Market, by Technology, 2021-2027 (Kiloton)
Table 220 Europe: Decorative Coatings Market, by Application, 2017-2020 (USD Million)
Table 221 Europe: Decorative Coatings Market, by Application, 2021-2027 (USD Million)
Table 222 Europe: Decorative Coatings Market, by Application, 2017-2020 (Kiloton)
Table 223 Europe: Decorative Coatings Market, by Application, 2021-2027 (Kiloton)
Table 224 Europe: Decorative Coatings Market, by Coating Type, 2017-2020 (USD Million)
Table 225 Europe: Decorative Coatings Market, by Coating Type, 2021-2027 (USD Million)
Table 226 Europe: Decorative Coatings Market, by Coating Type, 2017-2020 (Kiloton)
Table 227 Europe: Decorative Coatings Market, by Coating Type, 2021-2027 (Kiloton)
Table 228 Europe: Decorative Coatings Market, by User Type, 2017-2020 (USD Million)
Table 229 Europe: Decorative Coatings Market, by User Type, 2021-2027 (USD Million)
Table 230 Europe: Decorative Coatings Market, by User Type, 2017-2020 (Kiloton)
Table 231 Europe: Decorative Coatings Market, by User Type, 2021-2027 (Kiloton)
Table 232 Europe: Decorative Coatings Market, by Color Type, 2017-2020 (USD Million)
Table 233 Europe: Decorative Coatings Market, by Color Type, 2021-2027 (USD Million)
Table 234 Europe: Decorative Coatings Market, by Color Type, 2017-2020 (Kiloton)
Table 235 Europe: Decorative Coatings Market, by Color Type, 2021-2027 (Kiloton)
Table 236 Europe: Decorative Coatings Market, by Product Type, 2017-2020 (USD Million)
Table 237 Europe: Decorative Coatings Market, by Product Type, 2021-2027 (USD Million)
Table 238 Europe: Decorative Coatings Market, by Product Type, 2017-2020 (Kiloton)
Table 239 Europe: Decorative Coatings Market, by Product Type, 2021-2027 (Kiloton)
12.4.2 Germany
12.4.2.1 Implementation of Stringent Environmental Regulations to Increase Production of Decorative Coatings
12.4.3 Russia
12.4.3.1 Growing Population Leading to Rise in Application of Decorative Coatings
12.4.4 UK
12.4.4.1 Growing Construction Sector to Boost Demand
12.4.5 France
12.4.5.1 Development of Affordable Houses and Renewable Energy Infrastructure to Drive Demand
12.4.6 Italy
12.4.6.1 New Project Finance Rules and Investment Policies in Construction Sector to Support Market Growth
12.4.7 Spain
12.4.7.1 Government Investments in Infrastructure, Housing Units, and Other Infrastructures to Boost Market
12.4.8 Turkey
12.4.8.1 Rapid Urbanization, Rising Middle-Class Population, and Increasing Purchasing Power to Drive Demand
12.4.9 Rest of Europe
12.5 Middle East & Africa
12.5.1 Impact of Recession on Middle East & Africa
Figure 46 Saudi Arabia to Register Highest CAGR Between 2022 and 2027
Table 240 Middle East & Africa: Decorative Coatings Market, by Country, 2017-2020 (USD Million)
Table 241 Middle East & Africa: Decorative Coatings Market, by Country, 2021-2027 (USD Million)
Table 242 Middle East & Africa: Decorative Coatings Market, by Country, 2017-2020 (Kiloton)
Table 243 Middle East & Africa: Decorative Coatings Market, by Country, 2021-2027 (Kiloton)
Table 244 Middle East & Africa: Decorative Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 245 Middle East & Africa: Decorative Coatings Market, by Resin Type, 2021-2027 (USD Million)
Table 246 Middle East & Africa: Decorative Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 247 Middle East & Africa: Decorative Coatings Market, by Resin Type, 2021-2027 (Kiloton)
Table 248 Middle East & Africa: Decorative Coatings Market, by Technology, 2017-2020 (USD Million)
Table 249 Middle East & Africa: Decorative Coatings Market, by Technology, 2021-2027 (USD Million)
Table 250 Middle East & Africa: Decorative Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 251 Middle East & Africa: Decorative Coatings Market, by Technology, 2021-2027 (Kiloton)
Table 252 Middle East & Africa: Decorative Coatings Market, by Application, 2017-2020 (USD Million)
Table 253 Middle East & Africa: Decorative Coatings Market, by Application, 2021-2027 (USD Million)
Table 254 Middle East & Africa: Decorative Coatings Market, by Application, 2017-2020 (Kiloton)
Table 255 Middle East & Africa: Decorative Coatings Market, by Application, 2021-2027 (Kiloton)
Table 256 Middle East & Africa: Decorative Coatings Market, by Coating Type, 2017-2020 (USD Million)
Table 257 Middle East & Africa: Decorative Coatings Market, by Coating Type, 2021-2027 (USD Million)
Table 258 Middle East & Africa: Decorative Coatings Market, by Coating Type, 2017-2020 (Kiloton)
Table 259 Middle East & Africa: Decorative Coatings Market, by Coating Type, 2021-2027 (Kiloton)
Table 260 Middle East & Africa: Decorative Coatings Market, by User Type, 2017-2020 (USD Million)
Table 261 Middle East & Africa: Decorative Coatings Market, by User Type, 2021-2027 (USD Million)
Table 262 Middle East & Africa: Decorative Coatings Market, by User Type, 2017-2020 (Kiloton)
Table 263 Middle East & Africa: Decorative Coatings Market, by User Type, 2021-2027 (Kiloton)
Table 264 Middle East & Africa: Decorative Coatings Market, by Color Type, 2017-2020 (USD Million)
Table 265 Middle East & Africa: Decorative Coatings Market, by Color Type, 2021-2027 (USD Million)
Table 266 Middle East & Africa: Decorative Coatings Market, by Color Type, 2017-2020 (Kiloton)
Table 267 Middle East & Africa: Decorative Coatings Market, by Color Type, 2021-2027 (Kiloton)
Table 268 Middle East & Africa: Decorative Coatings Market, by Product Type, 2017-2020 (USD Million)
Table 269 Middle East & Africa: Decorative Coatings Market, by Product Type, 2021-2027 (USD Million)
Table 270 Middle East & Africa: Decorative Coatings Market, by Product Type, 2017-2020 (Kiloton)
Table 271 Middle East & Africa: Decorative Coatings Market, by Product Type, 2021-2027 (Kiloton)
12.5.2 Saudi Arabia
12.5.2.1 Mega Housing Projects to Boost Demand
12.5.3 South Africa
12.5.3.1 Substantial Demand for Decorative Coatings Witnessed in Building Projects
12.5.4 Egypt
12.5.4.1 New Business and Residential Projects Under Construction to Drive Demand
12.5.5 Rest of Middle East & Africa
12.6 South America
12.6.1 Impact of Recession on South America
Figure 47 Brazil to Register Highest CAGR Between 2022 and 2027
Table 272 South America: Decorative Coatings Market, by Country, 2017-2020 (USD Million)
Table 273 South America: Decorative Coatings Market, by Country, 2021-2027 (USD Million)
Table 274 South America: Decorative Coatings Market, by Country, 2017-2020 (Kiloton)
Table 275 South America: Decorative Coatings Market, by Country, 2021-2027 (Kiloton)
Table 276 South America: Decorative Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 277 South America: Decorative Coatings Market, by Resin Type, 2021-2027 (USD Million)
Table 278 South America: Decorative Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 279 South America: Decorative Coatings Market, by Resin Type, 2021-2027 (Kiloton)
Table 280 South America: Decorative Coatings Market, by Technology, 2017-2020 (USD Million)
Table 281 South America: Decorative Coatings Market, by Technology, 2021-2027 (USD Million)
Table 282 South America: Decorative Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 283 South America: Decorative Coatings Market, by Technology, 2021-2027 (Kiloton)
Table 284 South America: Decorative Coatings Market, by Application, 2017-2020 (USD Million)
Table 285 South America: Decorative Coatings Market, by Application, 2021-2027 (USD Million)
Table 286 South America: Decorative Coatings Market, by Application, 2017-2020 (Kiloton)
Table 287 South America: Decorative Coatings Market, by Application, 2021-2027 (Kiloton)
Table 288 South America: Decorative Coatings Market, by Coating Type, 2017-2020 (USD Million)
Table 289 South America: Decorative Coatings Market, by Coating Type, 2021-2027 (USD Million)
Table 290 South America: Decorative Coatings Market, by Coating Type, 2017-2020 (Kiloton)
Table 291 South America: Decorative Coatings Market, by Coating Type, 2021-2027 (Kiloton)
Table 292 South America: Decorative Coatings Market, by User Type, 2017-2020 (USD Million)
Table 293 South America: Decorative Coatings Market, by User Type, 2021-2027 (USD Million)
Table 294 South America: Decorative Coatings Market, by User Type, 2017-2020 (Kiloton)
Table 295 South America: Decorative Coatings Market, by User Type, 2021-2027 (Kiloton)
Table 296 South America: Decorative Coatings Market, by Color Type, 2017-2020 (USD Million)
Table 297 South America: Decorative Coatings Market, by Color Type, 2021-2027 (USD Million)
Table 298 South America: Decorative Coatings Market, by Color Type, 2017-2020 (Kiloton)
Table 299 South America: Decorative Coatings Market, by Color Type, 2021-2027 (Kiloton)
Table 300 South America: Decorative Coatings Market, by Product Type, 2017-2020 (USD Million)
Table 301 South America: Decorative Coatings Market, by Product Type, 2021-2027 (USD Million)
Table 302 South America: Decorative Coatings Market, by Product Type, 2017-2020 (Kiloton)
Table 303 South America: Decorative Coatings Market, by Product Type, 2021-2027 (Kiloton)
12.6.2 Brazil
12.6.2.1 Rising Homeownership and Living Standards and Easier Credit Availability to Fuel Demand
12.6.3 Argentina
12.6.3.1 Increase in Population and Improved Economic Conditions to Drive Demand
12.6.4 Rest of South America

13 Competitive Landscape
13.1 Overview
Table 304 Overview of Strategies Adopted by Key Decorative Coatings Players (2016-2022)
13.2 Competitive Leadership Mapping, 2021
13.2.1 Stars
13.2.2 Emerging Leaders
13.2.3 Participants
13.2.4 Pervasive Players
Figure 48 Decorative Coatings Market: Competitive Leadership Mapping, 2021
13.3 Small and Medium-Sized Enterprises (SMEs) Matrix, 2021
13.3.1 Responsive Companies
13.3.2 Progressive Companies
13.3.3 Starting Blocks
13.3.4 Dynamic Companies
Figure 49 Decorative Coatings Market: Emerging Companies’ (SMEs’) Competitive Leadership Mapping, 2021
13.4 Strength of Product Portfolio
Figure 50 Product Portfolio Analysis of Top Players in the Decorative Coatings Market
13.5 Business Strategy Excellence
Figure 51 Business Strategy Excellence of Top Players in the Decorative Coatings Market
13.6 Competitive Benchmarking
Table 305 Decorative Coatings Market: Detailed List of Key Startups/SMEs
Table 306 Decorative Coatings Market: Competitive Benchmarking of Key Players [Startups/SMEs]
Table 307 Company Evaluation Matrix: Decorative Coatings
13.7 Market Share Analysis
Figure 52 Market Share, by Key Player (2021)
Table 308 Decorative Coatings Market: Intensity of Competitive Rivalry, 2021
13.8 Market Ranking Analysis
Figure 53 Market Ranking Analysis, 2021
13.9 Revenue Analysis
Figure 54 Revenue Analysis of Top Five Players, 2017-2021
13.10 Competitive Scenario
13.10.1 Market Evaluation Framework
Table 309 Strategic Developments, by Company
Table 310 Highest Adopted Strategies
Table 311 Number of Growth Strategies Adopted by Key Companies
13.10.2 Market Evaluation Matrix
Table 312 Company Industry Footprint
Table 313 Company Region Footprint
Table 314 Company Footprint
13.11 Strategic Developments
Table 315 Decorative Coatings Market: Product Launches, 2016-2022
Table 316 Decorative Coatings Market: Deals, 2016-2022
Table 317 Decorative Coatings Market: Others, 2016-2022

14 Company Profiles
14.1 Major Players
(Business Overview, Products/Services/Solutions Offered, Analyst's View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments)*
14.1.1 Sherwin-Williams Company
Table 318 Sherwin-Williams Company: Company Overview
Figure 55 Sherwin-Williams Company: Company Snapshot
Table 319 Sherwin-Williams Company: Product Launches
Table 320 Sherwin-Williams Company: Deals
14.1.2 Ppg Industries, Inc.
Table 321 Ppg Industries, Inc.: Company Overview
Figure 56 Ppg Industries, Inc.: Company Snapshot
Table 322 Ppg Industries, Inc.: Product Launches
Table 323 Ppg Industries: Deals
Table 324 Ppg Industries, Inc.: Others
14.1.3 Akzonobel N.V.
Table 325 Akzonobel N.V.: Business Overview
Figure 57 Akzonobel N.V.: Company Snapshot
Table 326 Akzonobel N.V.: Product Launches
Table 327 Akzonobel N.V.: Deals
14.1.4 Basf Coating GmbH
Table 328 Basf Coating GmbH: Business Overview
Figure 58 Basf Coating GmbH: Company Snapshot
Table 329 Basf Coatings GmbH: Product Launches
Table 330 BASF SE: Others
14.1.5 Jotun A/S
Table 331 Jotun A/S: Company Overview
Figure 59 Jotun A/S: Company Snapshot
Table 332 Jotun A/S: Deals
14.1.6 Asian Paints Limited
Table 333 Asian Paints Limited: Company Overview
Figure 60 Asian Paints Limited: Company Snapshot
Table 334 Asian Paints Limited: Product Launches
Table 335 Asian Paints Limited: Deals
14.1.7 Kansai Paint Co. Ltd.
Table 336 Kansai Paint Co. Ltd.: Company Overview
Figure 61 Kansai Paint Co. Ltd.: Company Snapshot
Table 337 Kansai Paint Co. Ltd.: Product Launches
Table 338 Kansai Paints Co. Ltd.: Deals
14.1.8 Nippon Paint Holdings Co. Ltd.
Table 339 Nippon Paint Holdings Co. Ltd.: Company Overview
Figure 62 Nippon Paint Holdings Co. Ltd.: Company Snapshot
Table 340 Nippon Paint Holdings Co. Ltd.: Product Launches
Table 341 Nippon Paint Holdings Co. Ltd.: Deals
14.1.9 Rpm International, Inc.
Table 342 Rpm International, Inc.: Company Overview
Figure 63 Rpm International, Inc.: Company Snapshot
Table 343 Rpm International, Inc.: Deals
14.1.10 Masco Corporation
Table 344 Masco Corporation: Company Overview
Figure 64 Masco Corporation: Company Snapshot
14.2 Other Companies
14.2.1 Hempel A/S
Table 345 Hempel A/S: Deals
14.2.2 Daw SE
Table 346 Daw SE: Deals
14.2.3 Cromology (Formerly Materis Paints)
14.2.4 Diamond Vogel Paint Company
14.2.5 Kelly-Moore Paints
14.2.6 Berger Paints India Limited
14.2.7 Shalimar Paints
14.2.8 Benjamin Moore & Co
14.2.9 Brillux GmbH & Co. KG
14.2.10 Carpoly Chemical Group Co.,
14.2.11 Cloverdale Paint Inc.
14.2.12 Sto Corp
14.2.13 Lanco Paints
14.2.14 Guangdong Maydos Building Materials Co. Ltd.
14.2.15 Fujikura Kasei Co. Ltd.
*Business Overview, Products/Services/Solutions Offered, Analyst's View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments Might Not be Captured in Case of Unlisted Companies

15 Adjacent and Related Markets
15.1 Introduction
15.2 Paints & Coatings Market Limitations
15.3 Paints & Coatings Market Definition
15.4 Paints & Coatings Market Overview
15.5 Paints & Coatings Market Analysis, by Technology
Table 347 Architectural Paints & Coatings Market, by Technology, 2017-2020 (USD Million)
Table 348 Architectural Paints & Coatings Market, by Technology, 2021-2026 (USD Million)
Table 349 Architectural Paints & Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 350 Architectural Paints & Coatings Market, by Technology, 2021-2026 (Kiloton)
Table 351 Industrial Paints & Coatings Market, by Technology, 2017-2020 (USD Million)
Table 352 Industrial Paints & Coatings Market, by Technology, 2021-2026 (USD Million)
Table 353 Industrial Paints & Coatings Market, by Technology, 2017-2020 (Kiloton)
Table 354 Industrial Paints & Coatings Market, by Technology, 2021-2026 (Kiloton)
15.6 Paints & Coatings Market Analysis, by Resin Type
Table 355 Architectural Paints & Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 356 Architectural Paints & Coatings Market, by Resin Type, 2021-2026 (USD Million)
Table 357 Architectural Paints & Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 358 Architectural Paints & Coatings Market, by Resin Type, 2021-2026 (Kiloton)
Table 359 Industrial Paints & Coatings Market, by Resin Type, 2017-2020 (USD Million)
Table 360 Industrial Paints & Coatings Market, by Resin Type, 2021-2026 (USD Million)
Table 361 Industrial Paints & Coatings Market, by Resin Type, 2017-2020 (Kiloton)
Table 362 Industrial Paints & Coatings Market, by Resin Type, 2021-2026 (Kiloton)
15.7 Paints & Coatings Market Analysis, by End-use Industry
Table 363 Paints & Coatings Market, by End-use Industry, 2017-2020 (USD Million)
Table 364 Paints & Coatings Market, by End-use Industry, 2021-2026 (USD Million)
Table 365 Paints & Coatings Market, by End-use Industry, 2017-2020 (Kiloton)
Table 366 Paints & Coatings Market, by End-use Industry, 2021-2026 (Kiloton)
15.8 Paints & Coatings Market Analysis, by Region
Table 367 Paints & Coatings Market, by Region, 2017-2020 (USD Million)
Table 368 Paints & Coatings Market, by Region, 2021-2026 (USD Million)
Table 369 Paints & Coatings Market, by Region, 2017-2020 (Kiloton)
Table 370 Paints & Coatings Market, by Region, 2021-2026 (Kiloton)

16 Appendix
16.1 Discussion Guide

Companies Mentioned

  • Akzonobel N.V.
  • Asian Paints Limited
  • Basf Coating GmbH
  • Benjamin Moore & Co
  • Berger Paints India Limited
  • Brillux GmbH & Co. KG
  • Carpoly Chemical Group Co.,
  • Cloverdale Paint Inc.
  • Cromology (Formerly Materis Paints)
  • Daw SE
  • Diamond Vogel Paint Company
  • Fujikura Kasei Co. Ltd. 
  • Guangdong Maydos Building Materials Co. Ltd.
  • Hempel A/S
  • Jotun A/S
  • Kansai Paint Co. Ltd.
  • Kelly-Moore Paints
  • Lanco Paints
  • Masco Corporation
  • Nippon Paint Holdings Co. Ltd.
  • PPG Industries, Inc.
  • Rpm International, Inc.
  • Shalimar Paints
  • Sherwin-Williams Company
  • Sto Corp

Methodology

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