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Marketing Analytics Market by Component (Services, Software), Types (Descriptive Analytics, Diagnostic Analytics, Predictive Analytics), Deployment Mode, Application, End User - Global Forecast 2025-2030- Product Image
Marketing Analytics Market by Component (Services, Software), Types (Descriptive Analytics, Diagnostic Analytics, Predictive Analytics), Deployment Mode, Application, End User - Global Forecast 2025-2030- Product Image
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Marketing Analytics Market by Component (Services, Software), Types (Descriptive Analytics, Diagnostic Analytics, Predictive Analytics), Deployment Mode, Application, End User - Global Forecast 2025-2030

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    Report

  • 190 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 5889411
UP TO OFF until Dec 31st 2025
1h Free Analyst Time
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The marketing analytics market is undergoing significant transformation driven by technological advancement, data integration, and changing regulatory demands. Senior leaders face complex decisions as analytics solutions become increasingly essential for competitive strategy, operational efficiency, and customer insight. This report delivers a clear, detail-oriented analysis built for enterprise stakeholders evaluating opportunities, risks, and required investments in marketing analytics.

Market Snapshot: Growth Trajectory in Marketing Analytics

The marketing analytics market grew from USD 5.42 billion in 2024 to USD 6.25 billion in 2025 and is forecast to reach USD 12.84 billion by 2030, representing a CAGR of 15.42%.

Scope & Segmentation of the Marketing Analytics Market

  • Component: Services (including managed services and professional services) and Software (covering platforms for content marketing, customer insights, email campaigns, SEO, social media, and web analytics).
  • Types: Analytical methods such as descriptive, diagnostic, and predictive analytics tailored to various business scenarios.
  • Deployment Mode: Cloud-based and on-premise solutions providing flexibility according to infrastructure and compliance requirements.
  • Application: Use-cases spanning brand optimization, campaign management and tracking, customer retention, lead generation, market intelligence, and precision targeting.
  • End User: Vertical-specific applications across banking and financial services, consumer goods manufacturers, healthcare, IT and telecom, media and entertainment, and retail and e-commerce enterprises.
  • Regional Coverage:
    • Americas: United States (California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio), Canada, Mexico, Brazil, Argentina
    • Europe, Middle East & Africa: United Kingdom, Germany, France, Russia, Italy, Spain, United Arab Emirates, Saudi Arabia, South Africa, Denmark, Netherlands, Qatar, Finland, Sweden, Nigeria, Egypt, Turkey, Israel, Norway, Poland, Switzerland
    • Asia-Pacific: China, India, Japan, Australia, South Korea, Indonesia, Thailand, Philippines, Malaysia, Singapore, Vietnam, Taiwan
  • Key Companies Profiled: Accenture, Adobe, AgencyAnalytics, C5i, CallRail, CleverTap, Funnel.io, Google, HubSpot, IBM, Invoca, Mailchimp, Microsoft, Mixpanel, MoEngage, Mutinex, Nielsen, Oracle, OWOX, Pegasystems, Salesforce, SAS Institute, Semrush, Singular Labs, SproutLoud, Supermetrics, Teradata, TransUnion, Whatconverts

Key Takeaways for Senior Decision-Makers

  • Marketing analytics has evolved from siloed reports to real-time, integrated dashboards, enabling proactive and strategic data use.
  • AI-powered models and machine learning now predict customer behavior, supporting marketing efficiency and personalized experiences.
  • Cloud-native architectures, edge computing, and data democratization initiatives drive market innovation, allowing analytics at the point of interaction and empowering cross-functional teams.
  • Regulatory frameworks, especially data privacy standards, directly shape technology development and operational compliance in every region.
  • Industry leaders form partnerships and invest in R&D to differentiate by vertical specialization and advanced toolsets, fostering a rapidly shifting vendor landscape.
  • Segment-specific insights help firms tailor analytics adoption for each use case, maximizing both compliance and commercial impact.

Tariff Impact: Navigating U.S. Trade Policy Effects

The 2025 United States tariffs have added complexity and cost pressures to the marketing analytics supply chain. Increased duties on critical hardware and specialized technology influence procurement and vendor negotiation strategies. Tariff dynamics are prompting a shift toward cloud deployment and hybrid infrastructure models, with direct implications for regional pricing and long-term contracts.

Methodology & Data Sources

This analysis combines primary interviews with senior executives, solution providers, and industry experts, as well as secondary research from financial statements, white papers, and regulatory filings. Quantitative data was cross-validated through multiple vendor frameworks, supplemented by usage statistics and industry publications to ensure full market coverage and data integrity.

Why This Report Matters: Actionable Insights for Leadership

  • Provides clarity on rapidly changing marketing analytics trends, supporting informed investment and deployment decisions.
  • Enables benchmarking and risk mitigation by mapping regulatory developments and technology convergence across regions.
  • Empowers stakeholders to identify key opportunities for strategic growth and operational optimization tailored to their sector.

Conclusion

Marketing analytics is set to remain central to strategic business decisions as organizations prioritize agility, compliance, and data-driven customer engagement. This report equips leaders to navigate market complexity and secure sustainable value through informed technology acquisition and robust governance.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Implementation of privacy-first measurement frameworks to navigate the cookieless tracking landscape
5.2. Integration of AI-driven predictive models for real-time marketing performance optimization
5.3. Seamless unification of online and offline attribution to measure omnichannel ROI accurately
5.4. Leveraging customer data platforms for real-time personalization and dynamic content delivery
5.5. Adoption of cross-device identity resolution to enhance unified audience insights and targeting
5.6. Expansion of analytics in social commerce to connect influencer engagement with direct sales attribution
5.7. Measurement of connected TV and OTT ad performance through multi-touch attribution frameworks
5.8. Utilizing advanced anomaly detection and automated alerting for proactive campaign optimization
5.9. Incorporation of sustainability and ESG metrics into marketing analytics dashboards for brand impact
5.10. Leveraging blockchain-based data validation to ensure transparency in marketing measurement processes
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. Marketing Analytics Market, by Component
8.1. Introduction
8.2. Services
8.2.1. Managed Services
8.2.2. Professional Services
8.3. Software
8.3.1. Content Marketing Analytics
8.3.2. Customer Analytics
8.3.3. Email Marketing Analytics
8.3.4. SEO Analytics
8.3.5. Social Media Analytics
8.3.6. Web Analytics
9. Marketing Analytics Market, by Types
9.1. Introduction
9.2. Descriptive Analytics
9.3. Diagnostic Analytics
9.4. Predictive Analytics
10. Marketing Analytics Market, by Deployment Mode
10.1. Introduction
10.2. Cloud-Based
10.3. On-Premise
11. Marketing Analytics Market, by Application
11.1. Introduction
11.2. Brand Optimization
11.3. Campaign Management & Performance Tracking
11.4. Customer Retention & Engagement
11.5. Lead Generation & Attribution Modeling
11.6. Market & Competitive Intelligence
11.7. Personalization & Targeting
12. Marketing Analytics Market, by End User
12.1. Introduction
12.2. Banking, Financial Services, & Insurance
12.3. Consumer Goods
12.4. Healthcare
12.5. IT & Telecom
12.6. Media & Entertainment
12.7. Retail & E-Commerce
13. Americas Marketing Analytics Market
13.1. Introduction
13.2. United States
13.3. Canada
13.4. Mexico
13.5. Brazil
13.6. Argentina
14. Europe, Middle East & Africa Marketing Analytics Market
14.1. Introduction
14.2. United Kingdom
14.3. Germany
14.4. France
14.5. Russia
14.6. Italy
14.7. Spain
14.8. United Arab Emirates
14.9. Saudi Arabia
14.10. South Africa
14.11. Denmark
14.12. Netherlands
14.13. Qatar
14.14. Finland
14.15. Sweden
14.16. Nigeria
14.17. Egypt
14.18. Turkey
14.19. Israel
14.20. Norway
14.21. Poland
14.22. Switzerland
15. Asia-Pacific Marketing Analytics Market
15.1. Introduction
15.2. China
15.3. India
15.4. Japan
15.5. Australia
15.6. South Korea
15.7. Indonesia
15.8. Thailand
15.9. Philippines
15.10. Malaysia
15.11. Singapore
15.12. Vietnam
15.13. Taiwan
16. Competitive Landscape
16.1. Market Share Analysis, 2024
16.2. FPNV Positioning Matrix, 2024
16.3. Competitive Analysis
16.3.1. Accenture PLC
16.3.2. Adobe Inc.
16.3.3. AgencyAnalytics Inc.
16.3.4. C5i
16.3.5. CallRail Inc.
16.3.6. CleverTap
16.3.7. Funnel.io
16.3.8. Google LLC by Alphabet Inc.
16.3.9. HubSpot, Inc.
16.3.10. International Business Machines Corporation
16.3.11. Invoca,Inc.
16.3.12. Mailchimp by Intuit Inc.
16.3.13. Microsoft Corporation
16.3.14. Mixpanel, Inc.
16.3.15. MoEngage Private Limited
16.3.16. Mutinex Pty Ltd.
16.3.17. Nielsen Holdings plc
16.3.18. Oracle Corporation
16.3.19. OWOX, Inc.
16.3.20. Pegasystems Inc.
16.3.21. Salesforce, Inc.
16.3.22. SAS Institute Inc.
16.3.23. Semrush Holdings, Inc.
16.3.24. Singular Labs, Inc.
16.3.25. SproutLoud by Ansira Partners II, LLC.
16.3.26. Supermetrics Oy
16.3.27. Teradata Corporation
16.3.28. TransUnion company
16.3.29. Whatconverts by Icon Digital LLC
17. ResearchAI
18. ResearchStatistics
19. ResearchContacts
20. ResearchArticles
21. Appendix
List of Figures
FIGURE 1. MARKETING ANALYTICS MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL MARKETING ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2024 VS 2030 (%)
FIGURE 6. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2024 VS 2030 (%)
FIGURE 8. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2030 (%)
FIGURE 10. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2024 VS 2030 (%)
FIGURE 12. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2030 (%)
FIGURE 14. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 16. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 18. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 23. MARKETING ANALYTICS MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 24. MARKETING ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 25. MARKETING ANALYTICS MARKET: RESEARCHAI
FIGURE 26. MARKETING ANALYTICS MARKET: RESEARCHSTATISTICS
FIGURE 27. MARKETING ANALYTICS MARKET: RESEARCHCONTACTS
FIGURE 28. MARKETING ANALYTICS MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. MARKETING ANALYTICS MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL MARKETING ANALYTICS MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL MARKETING ANALYTICS MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONTENT MARKETING ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONTENT MARKETING ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY EMAIL MARKETING ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY EMAIL MARKETING ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SEO ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SEO ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOCIAL MEDIA ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOCIAL MEDIA ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY WEB ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY WEB ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DIAGNOSTIC ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DIAGNOSTIC ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CLOUD-BASED, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CLOUD-BASED, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ON-PREMISE, BY REGION, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BRAND OPTIMIZATION, BY REGION, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BRAND OPTIMIZATION, BY REGION, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT & PERFORMANCE TRACKING, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT & PERFORMANCE TRACKING, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER RETENTION & ENGAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER RETENTION & ENGAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY LEAD GENERATION & ATTRIBUTION MODELING, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY LEAD GENERATION & ATTRIBUTION MODELING, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MARKET & COMPETITIVE INTELLIGENCE, BY REGION, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MARKET & COMPETITIVE INTELLIGENCE, BY REGION, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PERSONALIZATION & TARGETING, BY REGION, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PERSONALIZATION & TARGETING, BY REGION, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES, & INSURANCE, BY REGION, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES, & INSURANCE, BY REGION, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONSUMER GOODS, BY REGION, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONSUMER GOODS, BY REGION, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY IT & TELECOM, BY REGION, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY IT & TELECOM, BY REGION, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY RETAIL & E-COMMERCE, BY REGION, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY RETAIL & E-COMMERCE, BY REGION, 2025-2030 (USD MILLION)
TABLE 77. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 78. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 79. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 80. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 81. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 82. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 83. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 84. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 85. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 86. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 87. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 88. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 89. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 90. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 91. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 92. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 93. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 94. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 95. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 96. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 97. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 98. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 99. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 100. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 101. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 102. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 103. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 104. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 105. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 106. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 107. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 108. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 109. CANADA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 110. CANADA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 111. CANADA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 112. CANADA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 113. CANADA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 114. CANADA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 115. CANADA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 116. CANADA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 117. CANADA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 118. CANADA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 119. CANADA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 120. CANADA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 121. CANADA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 122. CANADA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 123. MEXICO MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 124. MEXICO MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 125. MEXICO MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 126. MEXICO MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 127. MEXICO MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 128. MEXICO MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 129. MEXICO MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 130. MEXICO MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 131. MEXICO MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 132. MEXICO MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 133. MEXICO MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 134. MEXICO MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 135. MEXICO MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 136. MEXICO MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 137. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 138. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 139. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 140. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 141. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 142. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 143. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 144. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 145. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 146. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 147. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 148. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 149. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 150. BRAZIL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 151. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 152. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 153. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 154. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 155. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 156. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 157. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 158. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 159. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 160. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 161. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 162. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 163. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 164. ARGENTINA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 165. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 166. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 167. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 168. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 169. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 170. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 171. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 172. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 173. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 174. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 175. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 176. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 177. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 178. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 179. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 180. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 181. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 182. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 183. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 184. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 185. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 186. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 187. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 188. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 189. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 190. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 191. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 192. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 193. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 194. UNITED KINGDOM MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 195. GERMANY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 196. GERMANY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 197. GERMANY MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 198. GERMANY MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 199. GERMANY MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 200. GERMANY MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 201. GERMANY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 202. GERMANY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 203. GERMANY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 204. GERMANY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 205. GERMANY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 206. GERMANY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 207. GERMANY MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 208. GERMANY MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 209. FRANCE MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 210. FRANCE MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 211. FRANCE MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 212. FRANCE MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 213. FRANCE MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 214. FRANCE MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 215. FRANCE MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 216. FRANCE MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 217. FRANCE MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 218. FRANCE MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 219. FRANCE MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 220. FRANCE MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 221. FRANCE MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 222. FRANCE MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 223. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 224. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 225. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 226. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 227. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 228. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 229. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 230. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 231. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 232. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 233. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 234. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 235. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 236. RUSSIA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 237. ITALY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 238. ITALY MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 239. ITALY MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 240. ITALY MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 241. ITALY MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 242. ITALY MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 243. ITALY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 244. ITALY MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 245. ITALY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 246. ITALY MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 247. ITALY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 248. ITALY MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 249. ITALY MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 250. ITALY MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 251. SPAIN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 252. SPAIN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 253. SPAIN MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 254. SPAIN MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 255. SPAIN MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 256. SPAIN MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 257. SPAIN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 258. SPAIN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 259. SPAIN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 260. SPAIN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 261. SPAIN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 262. SPAIN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 263. SPAIN MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 264. SPAIN MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 265. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 266. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 267. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 268. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 269. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 270. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 271. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 272. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 273. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 274. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 275. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 276. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 277. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 278. UNITED ARAB EMIRATES MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 279. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 280. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 281. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 282. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 283. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 284. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 285. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 286. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 287. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 288. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 289. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 290. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 291. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 292. SAUDI ARABIA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 293. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 294. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 295. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 296. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 297. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 298. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 299. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 300. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 301. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 302. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 303. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 304. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 305. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 306. SOUTH AFRICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 307. DENMARK MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 308. DENMARK MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 309. DENMARK MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 310. DENMARK MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 311. DENMARK MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 312. DENMARK MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 313. DENMARK MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 314. DENMARK MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 315. DENMARK MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 316. DENMARK MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 317. DENMARK MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 318. DENMARK MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 319. DENMARK MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 320. DENMARK MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 321. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 322. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 323. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 324. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 325. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 326. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 327. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 328. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 329. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 330. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 331. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 332. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 333. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 334. NETHERLANDS MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 335. QATAR MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
TABLE 336. QATAR MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025-2030 (USD MILLION)
TABLE 337. QATAR MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 338. QATAR MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 339. QATAR MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 340. QATAR MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 341. QATAR MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2024 (USD MILLION)
TABLE 342. QATAR MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025-2030 (USD MILLION)
TABLE 343. QATAR MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2024 (USD MILLION)
TABLE 344. QATAR MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025-2030 (USD MILLION)
TABLE 345. QATAR MARKETING ANALYTI

Samples

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Companies Mentioned

The companies profiled in this Marketing Analytics market report include:
  • Accenture PLC
  • Adobe Inc.
  • AgencyAnalytics Inc.
  • C5i
  • CallRail Inc.
  • CleverTap
  • Funnel.io
  • Google LLC by Alphabet Inc.
  • HubSpot, Inc.
  • International Business Machines Corporation
  • Invoca,Inc.
  • Mailchimp by Intuit Inc.
  • Microsoft Corporation
  • Mixpanel, Inc.
  • MoEngage Private Limited
  • Mutinex Pty Ltd.
  • Nielsen Holdings plc
  • Oracle Corporation
  • OWOX, Inc.
  • Pegasystems Inc.
  • Salesforce, Inc.
  • SAS Institute Inc.
  • Semrush Holdings, Inc.
  • Singular Labs, Inc.
  • SproutLoud by Ansira Partners II, LLC.
  • Supermetrics Oy
  • Teradata Corporation
  • TransUnion company
  • Whatconverts by Icon Digital LLC

Table Information

Report AttributeDetails
No. of Pages190
PublishedAugust 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 6.25 Billion
Forecasted Market Value ( USD ) by 2030 $ 12.84 Billion
Compound Annual Growth Rate15.4%
Regions CoveredGlobal
No. of Companies Mentioned30

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About the Marketing Analytics Market

Descriptive Analytics is a type of Data Analytics that focuses on summarizing and understanding the characteristics of data. It is used to identify patterns and trends in data, and to gain insights into the data. Descriptive Analytics is used to answer questions such as “What happened?” and “What is happening?”. It is used to identify correlations between different variables, and to identify outliers in the data. Descriptive Analytics is used to gain a better understanding of the data, and to identify areas for further investigation. Some companies in the Descriptive Analytics market include Tableau, Microsoft, IBM, Oracle, SAP, SAS, and Splunk. Show Less Read more

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