The digital education content market size is expected to see rapid growth in the next few years. It will grow to $106.88 billion in 2028 at a compound annual growth rate (CAGR) of 17.4%. The projected growth in the forecast period can be attributed to a focus on improving learning engagement, the surge in mobile learning, increasing costs associated with traditional education, the expansion of online learning opportunities, the growing demand for lifelong learning, and the emergence of microlearning. Major trends anticipated in the forecast period encompass AI-powered tutoring and mentoring, content curation and aggregation, social learning platforms, interactive content, gamification, and ongoing innovations in educational technology.
The surge in e-learning adoption is anticipated to drive the expansion of the digital education content market in the coming years. E-learning involves the utilization of digital tools to deliver educational material and facilitate learning beyond traditional classroom setups. This increased adoption of e-learning is attributed to advancements in technology, along with the benefits of flexibility, convenience, and cost-effectiveness it offers. Digital education content plays a pivotal role in e-learning by enabling the creation, distribution, and management of educational experiences in both online and blended learning environments. For example, in January 2022, the World Economic Forum reported a significant rise in online education enrollment, from 71 million in 2020 to 92 million in 2021, underlining the driving force of increased e-learning adoption on the digital education content market.
Key players in the digital education content market are concentrating on the development of cutting-edge solutions like EdTech SaaS platforms to enrich the learning journey and enhance the delivery of educational material. These platforms, tailored for the educational technology sector, provide services and tools catered to the diverse needs of educators, students, administrators, and other stakeholders in education. For instance, in April 2023, Echo360, a US-based educational technology firm, unveiled its EdTech SaaS platforms. This innovative solution aims to revolutionize learning experiences by delivering superior engagement, equity, and evidence standards for administrators, instructors, and learners globally. Offering an array of features such as advanced engagement tools, personalized learning experiences, assessment capabilities, accessibility, cost-efficiency, security, and learning principles, these platforms are designed to transform the educational landscape and promote student engagement, collaboration, and accessibility.
In March 2024, Accenture plc, an Ireland-based professional technology services provider, completed the acquisition of Udacity, aiming to bolster its presence in the corporate training sector. The acquisition integrates Udacity's expertise in digital education, particularly in technology-focused courses, with Accenture's services, offering clients comprehensive learning and training solutions to navigate the challenges posed by the digital revolution. Udacity, Inc., a US-based online learning platform renowned for its digital education content, enhances Accenture's capabilities in delivering impactful learning experiences tailored to the evolving needs of businesses and learners.
Major companies operating in the digital education content market are International Business Machines Corporation, Adobe Inc., Linkedin Corporation, Pearson Education, Graham Holdings Co., New Oriental Education and Technology Group Inc., McGraw-Hill Education Inc., Aptara Inc., Cengage Learning Holdings II Inc, TAL Education Group, 2U Inc, Udemy Inc., Skillsoft Corp., Coursera Inc., Think & Learn Pvt. Ltd., Duolingo Inc., Saba Software, D2L Corp., Vedantu Innovations Pvt. Ltd., Udacity Inc., Edutech, Integra Software Services Pvt. Ltd., Articulate Global Inc., Hurix System Pvt. Ltd., MPS Limited, City and Guilds Group, Discovery Education Inc, edX Inc, Totara Learning Solutions Ltd., Allen Interactions Inc., Oxford University Press.
North America was the largest region in the digital education content market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital education content market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital education content market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Digital education content encompasses educational materials, resources, and learning experiences that are created, distributed, and accessed through digital technologies and platforms. It offers flexible, engaging, and personalized learning experiences by utilizing technologies such as AI and gamification to improve teaching and learning outcomes across different subjects and educational levels.
The primary types of digital education content include textual, graphical, video, audio, and simulation. Textual content pertains to any material consisting of or related to text, often used to describe written or printed material without accompanying multimedia elements. This content encompasses various subjects, including educational and entertainment topics, and is delivered through web-based content, mobile applications, and offline accessible content. The end-users of such content range from K-12 to higher education levels.
The digital education content market research report is one of a series of new reports that provides digital education content market statistics, including digital education content industry global market size, regional shares, competitors with a digital education content market share, detailed digital education content market segments, market trends and opportunities, and any further data you may need to thrive in the digital education content industry. This digital education content market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital education content market consists of revenues earned by entities by providing services such as online courses, interactive multimedia content, e-books and digital textbooks, virtual classrooms, mobile learning solutions, learning management, workshops, and trainings. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital education content market also includes sales of computers and laptops, tablets and smartphones, interactive whiteboards, projectors, virtual reality (VR) headsets, augmented reality (AR) devices, digital cameras and camcorders, and audio recording devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Digital Education Content Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on digital education content market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for digital education content? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital education content market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Textual; Graphical; Video; Audio; Simulation2) by Content Type: Educational; Entertainment
3) by Delivery Mode: Web-Based Content; Mobile Applications; Offline Accessible Content
4) by End-User: K-12; Higher Education
Key Companies Mentioned: International Business Machines Corporation; Adobe Inc.; LinkedIn Corporation; Pearson Education; Graham Holdings Co.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- International Business Machines Corporation
- Adobe Inc.
- Linkedin Corporation
- Pearson Education
- Graham Holdings Co.
- New Oriental Education and Technology Group Inc.
- McGraw-Hill Education Inc.
- Aptara Inc.
- Cengage Learning Holdings II Inc
- TAL Education Group
- 2U Inc
- Udemy Inc.
- Skillsoft Corp.
- Coursera Inc.
- Think & Learn Pvt. Ltd.
- Duolingo Inc.
- Saba Software
- D2L Corp.
- Vedantu Innovations Pvt. Ltd.
- Udacity Inc.
- Edutech
- Integra Software Services Pvt. Ltd.
- Articulate Global Inc.
- Hurix System Pvt. Ltd.
- MPS Limited
- City and Guilds Group
- Discovery Education Inc
- edX Inc
- Totara Learning Solutions Ltd.
- Allen Interactions Inc.
- Oxford University Press
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 55.72 Billion |
Forecasted Market Value ( USD | $ 106.88 Billion |
Compound Annual Growth Rate | 17.4% |
Regions Covered | Global |