Digital Gift Card Market - Global Forecast 2025-2032

The digital gift card market is undergoing rapid transformation, driven by the convergence of technology, evolving consumer preferences, and advanced brand engagement strategies. Decision-makers seeking to navigate this evolving landscape require data-led insights into the forces shaping adoption, competitive positioning, and future-proof growth.

Market Snapshot: Digital Gift Card Market Growth Outlook

The digital gift card market grew from USD 323.31 billion in 2024 to USD 358.90 billion in 2025. It is projected to expand at a CAGR of 11.53%, reaching USD 774.30 billion by 2032. This upward trajectory is fueled by mobile technology adoption, digital wallet proliferation, and omnichannel retail experiences, offering robust prospects for value creation across regions and industries.

Scope & Segmentation

• Card Types: Closed-Loop Gift Cards, Open-Loop Gift Cards
• Purchase Occasions: Corporate Milestones, Festivals, Personal Events
• Transaction Types: B2B, B2C
• Purchase Methods: Company Websites, Mobile Applications, Third-Party Platforms
• Applications: Consumer Goods, Health & Wellness, Media & Entertainment, Restaurants & Bars, Travel & Tourism
• End User Segments: Corporate (Large Enterprise, Small & Medium-sized Enterprises), Individual
• Geographic Coverage: Americas (United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru), Europe, Middle East & Africa (United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan)
• Leading Companies Analyzed: Airbnb, Amazon.com, American Express, Apple, Best Buy, Blackhawk Network Holdings, Block, eBay, Fiserv, Google (Alphabet), H&M Group, InComm Payments, Inditex, Inter IKEA Holding, J Sainsbury, Klarna Holding, Lowe's Companies, LVMH Group, Macy's, Majid Al Futtaim, Mastercard, Meta Platforms, PayPal, Pentland Group, Prezzee, Rakuten Group, Starbucks, Synchrony Financial, Target, The Home Depot, The Kroger Co., Uber Technologies, Virgin Red, Visa, Walgreens Boots Alliance, Walmart

Key Takeaways for Senior Decision-Makers

• Digital gift cards have evolved into strategic touchpoints for customer acquisition and retention, aligning with core omnichannel and loyalty initiatives across sectors.
• Mobile payment platforms and real-time personalization tools are transforming the digital gifting process, driving higher engagement and conversion through data-driven recommendations.
• Providers are strengthening competitive advantage by integrating gift cards into broader ecosystems, including subscription services, employee rewards, and cross-border marketing efforts.
• Innovations such as blockchain-enabled tracking and cryptocurrency-backed gift cards are enhancing security, transparency, and redemption flexibility, shaping new industry standards.
• Regional strategies tailored to local digital payment infrastructures, consumer behaviors, and regulatory frameworks are essential for scaling operations and optimizing value delivery.

Tariff Impact: Navigating U.S. 2025 Trade Measures

Forthcoming U.S. tariffs in 2025 pose cost pressures for digital gift card providers with exposure to hardware imports or cross-border payment technologies. Businesses are responding by exploring nearshoring production, renegotiating supplier agreements, and prioritizing software-based issuance to reduce dependency on physical infrastructure. This trend is accelerating the shift toward cloud-native management platforms and API-driven distribution while enhancing cost resilience and operational flexibility.

Methodology & Data Sources

This report employs a rigorous multipronged approach, integrating primary executive interviews, secondary research from vetted industry sources, and quantitative analysis of transaction and adoption data. Qualitative insights are cross-validated to deliver credible market intelligence and actionable recommendations for industry stakeholders.

Why This Digital Gift Card Market Report Matters

• Enables executives to benchmark their digital gift card strategies against global trends, leading technologies, and best-in-class competitors.
• Supports tactical planning with granular segmentation and region-specific insights that inform channel, product, and sourcing decisions.
• Identifies emergent risks and innovation opportunities, equipping leaders to act decisively in a dynamic regulatory and competitive environment.

Conclusion

The digital gift card market is defined by rapid technological advances and evolving customer expectations. Organizations that adapt with agile, secure, and customer-centric solutions will be positioned to drive sustainable growth and competitive advantage.

 

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