Dried Herbs Market - Global Forecast 2025-2032

The dried herbs market is evolving rapidly as consumer demand for clean-label ingredients, wellness products, and authentic culinary experiences intensifies. Senior decision-makers must navigate shifting market dynamics driven by innovation, regulatory changes, and sustainability imperatives.

Market Snapshot: Dried Herbs Market Growth, Trends, and Outlook

The global dried herbs market advanced from USD 3.08 billion in 2024 to USD 3.23 billion in 2025 and is forecast to grow at a CAGR of 4.79%, reaching USD 4.49 billion by 2032. This trajectory reflects expanding health-conscious consumer bases, demand for value-added herbal ingredients, and evolving retail and digital distribution models.

Scope & Segmentation

This report delivers comprehensive coverage of the primary dried herbs market segments, key regional trends, and core technological advances:

• Product Form: Crushed, cut, powder, whole leaf
• Application: Aromatherapy, cosmetic (hair care, skin care), culinary, medicinal (home remedies, nutraceuticals)
• Distribution Channel: Offline (convenience stores, pharmacies, specialty stores, supermarkets), online
• Packaging: Bottles, bulk, jars, retail pack, sachets
• Organic Certification: Conventional, organic

Regional breakdowns include:

• Americas: North America (United States, Canada, Mexico), Latin America (Brazil, Argentina, Chile, Colombia, Peru)
• Europe, Middle East & Africa: Europe (United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland); Middle East (United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel); Africa (South Africa, Nigeria, Egypt, Kenya)
• Asia-Pacific: China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan

Included company profiles: McCormick & Company, Inc.; Olam International Limited; Sensient Technologies Corporation; Symrise AG; Givaudan S.A.; International Flavors & Fragrances Inc.; B&G Foods, Inc.; Kerry Group plc; Döhler GmbH; Frontier Natural Products Co-op.

Dried Herbs Market: Key Takeaways

• Health-driven consumer lifestyles are fueling demand for dried herbs across culinary, wellness, and personal care applications.
• Supply chain transparency and eco-friendly cultivation now drive trust and premium positioning, with traceability and responsible packaging integral to market success.
• New processing methods—ranging from whole leaf preservation to powder milling—expand applications in aromatherapy, cosmetics, and nutraceuticals.
• Digital traceability and cloud-based monitoring are transforming supply chain management and risk reduction practices.
• Personalization, enabled by analytics and data-driven curation, strengthens brand loyalty in both online and offline channels.
• Regional performance is nuanced, with mature retail networks in the Americas and Europe, expanding production in Africa, and ongoing product innovation influenced by Asia-Pacific traditions.

Tariff Impact

The 2025 United States tariff regime prompted major realignment in sourcing and cost structures. Many processors diversified procurement, favoring North American and Asia-Pacific origins to offset duty challenges. Manufacturers invested in domestic drying and vertical integration, collaborating to streamline operations, manage margins, and maintain market competitiveness.

Methodology & Data Sources

Research integrates primary interviews with industry stakeholders and secondary sources such as trade associations and regulatory filings. Data reliability is ensured through triangulation between supply, demand, and trade flow datasets. Market trends are validated by expert panels and comparative regional analysis.

Why This Report Matters

• Enables executives to assess the impact of regulatory shifts, evolving consumer preferences, and disruptive technologies in the dried herbs sector.
• Guides strategic planning through detailed segmentation, value chain analysis, and actionable insights relevant for product development, sourcing, and market entry.
• Provides an evidence-based framework for interpreting regional opportunities and competitive benchmarking.

Conclusion

Dried herbs market momentum is shaped by wellness trends, supply chain innovation, and operational agility. Decision-makers leveraging robust data, traceability, and market intelligence are best placed to capture emerging opportunities and navigate evolving market challenges.