Toilet Waters Market Size, Competitors & Forecast to 2032

The toilet waters market is rapidly evolving, shaped by shifting consumer preferences, sustainability demands, and new retail and digital approaches, requiring brands and retailers to adapt strategies for long-term relevance and growth.

Market Snapshot: Toilet Waters Market Size & Growth Outlook

The global toilet waters market grew from USD 3.58 billion in 2025 to USD 3.91 billion in 2026. It is projected to continue expanding at a compound annual growth rate (CAGR) of 9.62%, reaching USD 6.82 billion by 2032. This robust performance reflects a market that sits at the crossroads of tradition and transformation, fueled by demographic shifts, evolving expectations around sustainability, and innovation in both product development and channel strategy.

Scope & Segmentation

Product Types: Includes Eau De Cologne, Eau De Parfum, and Eau De Toilette, each differentiated by concentration, consumer usage, and positioning.
Distribution Channels: Covers both offline (Department Stores, Duty Free Shops, Specialty Retailers, Supermarkets and Hypermarkets) and online (Brand-Owned Websites, E-Commerce Platforms) routes, spanning diverse purchase occasions and shopper journeys.
Gender Positioning: Segments address Men, Women, and Unisex preferences, incorporating both traditional gendered marketing and the rise of gender-fluid fragrance choices.
Price Tiers: Market offerings are classified as Economy, Mid-Tier, Premium, and Luxury, each requiring distinct approaches in sourcing, packaging, and consumer engagement.
Regional Coverage: Includes Americas, Europe, Middle East & Africa, and Asia-Pacific, each with unique consumer behaviors, retail dynamics, and regulatory environments.
Key Technologies & Innovation Focus: Highlights ingredient transparency, packaging innovations, data-driven consumer analytics, and digital tools supporting omnichannel discovery and personalization.

Key Takeaways for Toilet Waters Market Leaders

Premiumization is influencing brand strategies, with niche launches, storytelling, and limited editions attracting discerning consumers while core collections drive broad appeal.
Ingredient transparency and sustainable packaging are no longer optional; they are critical for building and maintaining consumer trust in the context of rigorous supply chain scrutiny.
Omnichannel strategies integrate sensory touchpoints with personalized digital engagement, as discovery increasingly occurs online even when purchases finalize offline.
Consumer analytics enable precise segmentation, fueling the move toward personalized assortments and communications that strengthen repeat purchase intent.
Cross-functional collaboration among product, legal, supply, and commercial teams enhances resilience and speeds the response to regulatory or logistical shifts.
Local insights and partnerships are vital for adapting global brands to regional preferences and accelerating time-to-market for culturally relevant innovations.

Impact of 2025 Tariff Adjustments on the Toilet Waters Supply Chain

Tariff changes implemented in 2025 triggered immediate sourcing and pricing recalibrations across the market. Companies examined alternatives to international suppliers, accelerated supply chain diversification, and undertook reforms in product formulation to prioritize regionally sourced ingredients. Supply and pricing uncertainties led to refined contract clauses and contingency protocols, while retailers modified inventory and promotional strategies to manage margin pressures. The combined effect reinforced the urgency of agility, operational resilience, and proactive collaboration between procurement, legal, and commercial functions.

Methodology & Data Sources

This report utilizes a mixed-methods research design. It draws from structured executive interviews, consumer ethnographies, and in-depth supply chain and regulatory analysis. Secondary sources include regulatory filings, retail audits, and sustainability disclosures, supported by an iterative validation process to ensure robust and actionable findings.

Why This Report Matters for Senior Decision-Makers

Presents actionable insights to anticipate and respond to evolving consumer and regulatory demands in the toilet waters segment.
Maps strategic levers in product positioning, channel integration, and supply chain resilience for sustained commercial impact.
Equips leaders with frameworks to build differentiated, compliant, and responsive go-to-market strategies that unlock value across diverse segments and regions.

Conclusion

The toilet waters market offers opportunities for sustainable growth through innovation, agility, and consumer-centric execution. Organizations that prioritize clarity in portfolio, invest in omnichannel experiences, and build resilient operations will position themselves to thrive amid ongoing industry transformation.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Toilet Waters Market, by Product Type

8.1. Eau De Cologne
8.2. Eau De Toilette

9. Toilet Waters Market, by Price Range

9.1. Economy
9.2. Luxury
9.3. Mid Tier
9.4. Premium

10. Toilet Waters Market, by Fragrance Family

10.1. Floral
10.2. Woody
10.3. Oriental And Amber
10.4. Citrus

11. Toilet Waters Market, by Distribution Channel

11.1. Offline
11.1.1. Department Stores
11.1.2. Specialty Retailers
11.1.3. Supermarkets And Hypermarkets
11.2. Online
11.2.1. Brand Owned Websites
11.2.2. E Commerce Platforms

12. Toilet Waters Market, by Gender

12.1. Men
12.2. Unisex
12.3. Women

13. Toilet Waters Market, by Region

13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific

14. Toilet Waters Market, by Group

14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO

15. Toilet Waters Market, by Country

15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea

16. United States Toilet Waters Market
17. China Toilet Waters Market

18. Competitive Landscape

18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Amorepacific Corporation
18.6. Chanel Inc.
18.7. Clarins S.A.
18.8. Coty Inc.
18.9. Givaudan SA
18.10. Hermès International S.A.
18.11. L'Oréal S.A.
18.12. LVMH Moët Hennessy Louis Vuitton SE
18.13. Oriflame Holding AG
18.14. Procter & Gamble Company
18.15. Puig Brands, S.A.
18.16. Puig, S.L.
18.17. Revlon, Inc.
18.18. Shiseido Company, Limited
18.19. The Estée Lauder Companies Inc.

List of Figures

FIGURE 1. GLOBAL TOILET WATERS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL TOILET WATERS MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL TOILET WATERS MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL TOILET WATERS MARKET SIZE, BY GENDER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL TOILET WATERS MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL TOILET WATERS MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL TOILET WATERS MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES TOILET WATERS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA TOILET WATERS MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL TOILET WATERS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL TOILET WATERS MARKET SIZE, BY EAU DE COLOGNE, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL TOILET WATERS MARKET SIZE, BY EAU DE COLOGNE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL TOILET WATERS MARKET SIZE, BY EAU DE COLOGNE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL TOILET WATERS MARKET SIZE, BY EAU DE TOILETTE, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL TOILET WATERS MARKET SIZE, BY EAU DE TOILETTE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL TOILET WATERS MARKET SIZE, BY EAU DE TOILETTE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL TOILET WATERS MARKET SIZE, BY ECONOMY, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL TOILET WATERS MARKET SIZE, BY ECONOMY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL TOILET WATERS MARKET SIZE, BY ECONOMY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL TOILET WATERS MARKET SIZE, BY LUXURY, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL TOILET WATERS MARKET SIZE, BY LUXURY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL TOILET WATERS MARKET SIZE, BY LUXURY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL TOILET WATERS MARKET SIZE, BY MID TIER, BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL TOILET WATERS MARKET SIZE, BY MID TIER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL TOILET WATERS MARKET SIZE, BY MID TIER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL TOILET WATERS MARKET SIZE, BY PREMIUM, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL TOILET WATERS MARKET SIZE, BY PREMIUM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL TOILET WATERS MARKET SIZE, BY PREMIUM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL TOILET WATERS MARKET SIZE, BY FLORAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL TOILET WATERS MARKET SIZE, BY FLORAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL TOILET WATERS MARKET SIZE, BY FLORAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL TOILET WATERS MARKET SIZE, BY WOODY, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL TOILET WATERS MARKET SIZE, BY WOODY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL TOILET WATERS MARKET SIZE, BY WOODY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL TOILET WATERS MARKET SIZE, BY ORIENTAL AND AMBER, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL TOILET WATERS MARKET SIZE, BY ORIENTAL AND AMBER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL TOILET WATERS MARKET SIZE, BY ORIENTAL AND AMBER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL TOILET WATERS MARKET SIZE, BY CITRUS, BY REGION, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL TOILET WATERS MARKET SIZE, BY CITRUS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL TOILET WATERS MARKET SIZE, BY CITRUS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL TOILET WATERS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL TOILET WATERS MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL TOILET WATERS MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL TOILET WATERS MARKET SIZE, BY DEPARTMENT STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL TOILET WATERS MARKET SIZE, BY DEPARTMENT STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL TOILET WATERS MARKET SIZE, BY DEPARTMENT STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL TOILET WATERS MARKET SIZE, BY SPECIALTY RETAILERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL TOILET WATERS MARKET SIZE, BY SPECIALTY RETAILERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL TOILET WATERS MARKET SIZE, BY SPECIALTY RETAILERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL TOILET WATERS MARKET SIZE, BY SUPERMARKETS AND HYPERMARKETS, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL TOILET WATERS MARKET SIZE, BY SUPERMARKETS AND HYPERMARKETS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL TOILET WATERS MARKET SIZE, BY SUPERMARKETS AND HYPERMARKETS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL TOILET WATERS MARKET SIZE, BY ONLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL TOILET WATERS MARKET SIZE, BY ONLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL TOILET WATERS MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL TOILET WATERS MARKET SIZE, BY BRAND OWNED WEBSITES, BY REGION, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL TOILET WATERS MARKET SIZE, BY BRAND OWNED WEBSITES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL TOILET WATERS MARKET SIZE, BY BRAND OWNED WEBSITES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL TOILET WATERS MARKET SIZE, BY E COMMERCE PLATFORMS, BY REGION, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL TOILET WATERS MARKET SIZE, BY E COMMERCE PLATFORMS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL TOILET WATERS MARKET SIZE, BY E COMMERCE PLATFORMS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL TOILET WATERS MARKET SIZE, BY MEN, BY REGION, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL TOILET WATERS MARKET SIZE, BY MEN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL TOILET WATERS MARKET SIZE, BY MEN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL TOILET WATERS MARKET SIZE, BY UNISEX, BY REGION, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL TOILET WATERS MARKET SIZE, BY UNISEX, BY GROUP, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL TOILET WATERS MARKET SIZE, BY UNISEX, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL TOILET WATERS MARKET SIZE, BY WOMEN, BY REGION, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL TOILET WATERS MARKET SIZE, BY WOMEN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL TOILET WATERS MARKET SIZE, BY WOMEN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL TOILET WATERS MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 70. AMERICAS TOILET WATERS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 71. AMERICAS TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 72. AMERICAS TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 73. AMERICAS TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 74. AMERICAS TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 75. AMERICAS TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 77. AMERICAS TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 78. NORTH AMERICA TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 79. NORTH AMERICA TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 80. NORTH AMERICA TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 81. NORTH AMERICA TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 82. NORTH AMERICA TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 83. NORTH AMERICA TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 86. LATIN AMERICA TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 87. LATIN AMERICA TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 88. LATIN AMERICA TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 89. LATIN AMERICA TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 90. LATIN AMERICA TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 91. LATIN AMERICA TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 94. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 95. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 96. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 97. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 98. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 102. EUROPE TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 103. EUROPE TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 104. EUROPE TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 105. EUROPE TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 106. EUROPE TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 107. EUROPE TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 108. EUROPE TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 109. EUROPE TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 110. MIDDLE EAST TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 111. MIDDLE EAST TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 112. MIDDLE EAST TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 113. MIDDLE EAST TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 114. MIDDLE EAST TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 115. MIDDLE EAST TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 118. AFRICA TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 119. AFRICA TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 120. AFRICA TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 121. AFRICA TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 122. AFRICA TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 123. AFRICA TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 124. AFRICA TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 125. AFRICA TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 126. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 127. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 128. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 129. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 130. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 131. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 134. GLOBAL TOILET WATERS MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 135. ASEAN TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 136. ASEAN TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 137. ASEAN TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 138. ASEAN TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 139. ASEAN TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 140. ASEAN TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 141. ASEAN TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 142. ASEAN TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 143. GCC TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 144. GCC TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 145. GCC TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 146. GCC TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 147. GCC TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 148. GCC TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 149. GCC TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 150. GCC TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 151. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 152. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 153. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 154. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 155. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 156. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 157. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 158. EUROPEAN UNION TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 159. BRICS TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. BRICS TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 161. BRICS TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 162. BRICS TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 163. BRICS TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 164. BRICS TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 165. BRICS TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 166. BRICS TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 167. G7 TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 168. G7 TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 169. G7 TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 170. G7 TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 171. G7 TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 172. G7 TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 173. G7 TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 174. G7 TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 175. NATO TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 176. NATO TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 177. NATO TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 178. NATO TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 179. NATO TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 180. NATO TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 181. NATO TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 182. NATO TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 183. GLOBAL TOILET WATERS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 184. UNITED STATES TOILET WATERS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 185. UNITED STATES TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 186. UNITED STATES TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 187. UNITED STATES TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 188. UNITED STATES TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 189. UNITED STATES TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 190. UNITED STATES TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 191. UNITED STATES TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)
TABLE 192. CHINA TOILET WATERS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 193. CHINA TOILET WATERS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 194. CHINA TOILET WATERS MARKET SIZE, BY PRICE RANGE, 2018-2032 (USD MILLION)
TABLE 195. CHINA TOILET WATERS MARKET SIZE, BY FRAGRANCE FAMILY, 2018-2032 (USD MILLION)
TABLE 196. CHINA TOILET WATERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 197. CHINA TOILET WATERS MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 198. CHINA TOILET WATERS MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 199. CHINA TOILET WATERS MARKET SIZE, BY GENDER, 2018-2032 (USD MILLION)

Companies Mentioned

Amorepacific Corporation
Chanel Inc.
Clarins S.A.
Coty Inc.
Givaudan SA
Hermès International S.A.
L'Oréal S.A.
LVMH Moët Hennessy Louis Vuitton SE
Oriflame Holding AG
Procter & Gamble Company
Puig Brands, S.A.
Puig, S.L.
Revlon, Inc.
Shiseido Company, Limited
The Estée Lauder Companies Inc.

Table Information

Report Attribute	Details
No. of Pages	181
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 3.91 Billion
Forecasted Market Value ( USD ) by 2032	$ 6.82 Billion
Compound Annual Growth Rate	9.6%
Regions Covered	Global
No. of Companies Mentioned	15

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3435EUR$3,939USD£2,979GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3706EUR$4,249USD£3,214GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5023EUR$5,759USD£4,356GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6078EUR$6,969USD£5,271GBP

Toilet Waters Market - Global Forecast 2026-2032

Market Snapshot: Toilet Waters Market Size & Growth Outlook

Scope & Segmentation

Key Takeaways for Toilet Waters Market Leaders

Impact of 2025 Tariff Adjustments on the Toilet Waters Supply Chain

Methodology & Data Sources

Why This Report Matters for Senior Decision-Makers

Conclusion

Table of Contents

Companies Mentioned

Table Information

Market Snapshot: Toilet Waters Market Size & Growth Outlook

Scope & Segmentation

Key Takeaways for Toilet Waters Market Leaders

Impact of 2025 Tariff Adjustments on the Toilet Waters Supply Chain

Methodology & Data Sources

Why This Report Matters for Senior Decision-Makers

Conclusion

Table of Contents

Companies Mentioned

Table Information

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